When it comes to a project as big and important as a new website or revamping an existing one, you do not want to go into the process blindly. There are many factors that come into play when selecting a web design company for your project.
This article will cover what makes a good website design and what you should think about when deciding on a web design company.
What Makes for Good Web Design
Often, when people think about web design companies, they mainly think about the graphic design and aesthetic side of the process. While aesthetics are important for your website, they are not the only things you should consider when seeking out the services of a web design company.
Engaging User Experience (UX)
Your business’s website acts as a first impression for potential customers. Suppose potential customers were to stumble on your website only to be confronted by a convoluted, slow, and clunky UX alongside bland aesthetics. In that case, they will quickly get frustrated and move on to a competitor. That is why many developers think any excellent website should start with a solid and engaging user experience alongside bold and creative aesthetics.
A good user experience (UX) is defined as a “satisfying and delightful human-machine interface, resulting in the achievement of a specific goal.” A website with a great user experience must ensure that it has: an intuitive layout, be easy to navigate and find desired content, send instant notifications when new information is released, and show clear and readable text.
A Strong Marketing Plan to Back Your Website Up
Having an engaging user experience for your business’s website is only half the battle. You could have one of the most well-designed websites in the world, but if no one is seeing it, it does not matter. The best way to get people to your website is to develop a solid marketing plan to back your website up. Here are some things you can include in your marketing plan to help your website and business grow.
- Optimize your content and website for SEO (Search Engine Optimization).
- Develop a content strategy for your website, i.e., blogs and social media posts.
- Boost traffic to your website with the use of paid ads (PPC)
- Build a strong social media presence and actively engage with potential clients. Include references and links to your social media on your website and encourage visitors to engage with you.
Emphasis on Conversion Rate Optimization (CRO)
So now that you have a beautifully built website and a strong marketing plan, what else is there to do? Well, now, you need to ensure that all of those new visitors you’re getting to your website are actually converting over to customers and clients. The best way to do this is to utilize conversion rate optimization (CRO).
Conversion rate optimization (CRO) is the process of creating an action that has a higher conversion ratio than the general activity on the site. Examples of conversion actions include buying an item, clicking “Add to Cart,” signing up for a newsletter, filling out a form, or clicking a link. Some of the best ways to increase CRO are creating an engaging call to action, developing forms that encourage potential customers to share personal information like email or phone numbers, and creating banners or pop-ups that offer discounts or other benefits.
The importance of ease of use and maintenance
When it comes to web design, many people often overlook the importance of using a platform that allows for easy maintenance. It would be great if all websites worked the way they were supposed to at all times. Unfortunately, that is just not the case. For a website to continue to run properly, it needs to receive regular audits and maintenance. For this reason, a majority of web design experts encourage the use of WordPress for business websites. WordPress offers hundreds of plug-ins and features designed to automate the maintenance process. WordPress also emphasizes ease of use by allowing easy website changes and edits.
Choosing the Right Web Design Company
Every business is different. Many larger marketing and web design companies will try putting businesses in boxes they don’t fit in for the sake of convenience and fast turnaround. The problem is this leaves many business websites feeling cold, robotic, formulaic, and incomplete. When choosing a web design company, you need to choose someone who is not going to treat you like a number on a budget report but instead for the unique business you are.
Here at Lithium Marketing, we take pride in our ability to provide a personal and unique experience to all of our clients. We take the time to sit with our clients so we can build a custom web design plan that fits their exact needs.
If you are interested in learning more about our web design services, we encourage you to contact us today!