Pay-per-click advertising is a targeted, controlled way to get your business in front of customers who are more likely to buy – giving you results fast.
Lithium Marketing is a
Portland PPC Management Agency
Advertising specifically to motivated buyers can do amazing things for your conversion rates. PPC is a popular, established advertising method for our Portland clients because it works, and works well. If you’re tired of seeing sluggish sales numbers and disappointing campaigns, give pay-per-click a try and get the results you’re looking for. Lithium Marketing strategically manages your PPC campaigns for you, using all the tools of the trade along with proven experience to maximize your return.
One of the most effective ways you can get your business in front of potential customers is through PPC. Portland PPC management done well is
- A great value for your advertising dollar
Boost Your Conversion Rate with Local, Smart Portland PPC Management
But the key is “done well.” It is very possible to manage PPC in such a way that it doesn’t see the return that is really possible. Some business owners put too much trust in advertising algorithms because they don’t want to make a mistake. Some small marketing agencies do it all by hand to save money. But truly strategic PPC management – the kind that delivers optimum results – involves using all the tools of the trade combined with skilled and experienced human beings calling the shots. That’s what you get with Lithium’s Portland PPC management.
If you’re looking for a proven way to handle online marketing and get quick results, PPC may be the best choice for your business. It’s one of the oldest methods of digital advertising, and it’s still around because it works – though thanks to changes in technology allowing more ways to gather key data, PPC is now better than ever for advertisers.
Dollar for dollar, PPC is one of the most effective ways to get your message out to people who are likely to become customers. If that sounds like something your marketing plan could use – let us know.
What Lithium’s Portland PPC Management Services Include
What exactly does PPC Management involve for our Portland clients? The specialist managing your PPC campaign will spend the time daily to deliver the best possible results for your advertising dollars spent on both Google and the Microsoft Ad Network (Bing and Yahoo!). Specific services include
Manual and machine-learning bid optimizations
We bid on the right keywords at the right prices using a fusion of human knowledge and computer data analysis.
Quality score improvements
This metric affects the cost of your ad and where it will appear within a search engine results page and depends on several factors which Google, Yahoo!, and Bing monitor.
Landing page design
Whether this involves the creation of an independent page or the strategic tweaking of a current page on your site, we design the pages your ads link to for maximum conversion.
A/B ad/image split testing
We determine which version of an ad will work best with different demographics.
Keyword refinement & expansion
Not all keywords are created equal. In particular, some keywords tend to bring better clients to your website than others. These can only be found out with data as your ad campaign progresses. We stay on top of it for you.
Your competitors will have an impact on the performance of your PPC campaign. We keep an eye on them to give you the edge.
Negative keyword additions
Negative keywords are ones that don’t apply to your field or ad campaign, and can be vitally important to showing your ad to the right kind of user.
These extremely campaigns involve using harmless cookies to track certain users on their journeys to different webpages, showing your ad on those sites (which have been monetized with AdSense or another service) with each opportunity.
Intelligent PPC call tracking
We have access to software which tells our PPC managers which searcher is calling, helping us to better target your campaign for maximum ROI.
Display campaign targeting
Display ads show up on strategically targeted websites through AdSense or another comparable service.
Search engines often know where their users are searching from. Sometimes users in different places would benefit from different strategies, and we pick up on that.
Just like posts on social media platforms tend to do better at different times of day and days of the week, PPC ads can also have similar time-based performance gains to tap into.
Ad extension granularity
We add particular actions to your advertisement, which often has the effect of boosting your clicks by several percentage points.
These ensure you are paying reasonable prices for your ads to run on a variety of platforms.
Keyword match type selections
We choose what kind of search will trigger your ad so only the most relevant eyes will see what you have to offer.
ROI & ROAS conversion tracking
These are the metrics we use to determine how well we’re doing.
If you’d like more information about what all this means, and to learn all that we can do for you, contact us today.
Pay-Per-Click Done Well Provides Surprising Benefits
Because of its targeted nature, a well-managed PPC campaign can help you do more than boost direct sales. While increasing the volume of people coming to you for what you’re offering, you can also
- Build a mailing list
- Sign up users for future contact
- Get a product or service launched properly
- Acquire new, detailed information about your customer base
- Gain the resources to build a larger advertising campaign
Since PPC is so popular and effective, it’s a sure bet that your competitors have already thought about putting together a campaign. If you have a local or regional business, effective advertising can make all the difference. Reach out to the customers that might otherwise pass you by, and increase the amount of near point-of-sale advertising impressions that you make. With an effective campaign managed by an experienced team using the right tools to gather the data you need, you can see real returns on your investments and gain a real edge on the competition.
Varieties and Benefits of PPC Marketing
Pay-per-click is a powerful tool. All types of this tool share the following characteristics:
- Can be turned on and off for quick results
- Can be targeted to specific keywords, geographies, and demographics
- Can be modified over time to better obtain desired results
- Can be adapted to different budgets based on length of campaign and competitive level in the industry
But PPC marketing is not one size fits all – there are multiple methods we use to meet the needs and budget of our Portland PPC management clients.
Search Pay-Per-Click Marketing
This type of PPC advertising is visible almost every time you enter a query into a search engine at the top and bottom of the search engine results page – prime real estate for the user to see. By only showing your ad when relevant searches are entered, you ensure that the people most likely to become customers are the ones who see it.
Display ads don’t show themselves on results pages, but on targeted websites – which is how they show themselves to those who are most likely interested in the services you have to offer. These websites have been monetized, which means that they offer spots of prime real estate on their pages to Google or the Microsoft Ad Network to display ads like yours. It’s still pay-per-click, but you can include things like images – which can make a huge difference.
PPC Retargeting or Remarketing Ads
Retargeting ads (also called remarketing ads) help make sure that visitors to your site who leave don’t go and forget about you on their journeys through the internet. Through the use of harmless cookies, a user who visits your site will see your ad pop up on other websites they visit afterward. This is much like display marketing, but even more effective since you know they were already interested enough in your business to pay a visit to your site.
Social Media Marketing
Social media marketing has a different emphasis than do other forms of PPC, as people scrolling through Facebook, Instagram, or Twitter have not yet expressed an interest in what you have to offer. However, you can target specific types of people who are likely to want to talk to you by making use of the biographical data social networks are so good at collecting. Please visit our social media marketing page for more information, or contact us.
If you’d like more information about what all this means, and to learn all that we can do for you, contact us today.
What Makes Lithium Marketing Different than Every Other Portland PPC Management Agency?
Lithium Marketing does things different. That’s our slogan, but how does it translate to our work doing pay-per-click management in Portland? Following are a few of the highlights.
Dedication to Your Success
The team at Lithium Marketing will do everything we can to ensure that you win. When you win, we win. If we think we can optimize your PPC campaign to make you more money and reduce your costs at the same time, even if it means we make less, we know that’s good all-around in the long run. We are dedicated to improving your bottom line.
A Small Marketing Company with the Tech of a Large Firm
Many small marketing agencies like ours attempt to manage PPC campaigns entirely through manual means in order to avoid paying for AI software. When business owners or employees attempt to run a PPC campaign with little prior experience, they may go entirely with automated options at the helm, like those services offered by Google. But we believe in a hybrid approach, where humans and computers bring their strengths to the table. People know what people want and can anticipate how to best market your business. Machines have data and the ability to process information and present it quickly. Together, we make a great team. In fact, when we do experiments to compare ourselves with Google’s smart campaigns, we always manage to come out ahead. There is no more cost-effective way to approach online marketing than PPC with Lithium Marketing.
Experienced PPC Management is Key
A pay-per-click campaign is only as strong as the people running it. Lithium Marketing has the experience you need in order to get the most from your PPC campaign. We have up-to-date information about target sites and advertising packages, and we’re committed to using our experience to making sure that your next PPC effort is a successful one.
Conversion Rate Optimization
When you’re paying each time someone visits your sites, you want to make it count. That’s where landing page optimization comes into play. Our team of web designers can create a site for you which is tailored specifically to turn visitors into customers – in other words, convert them. In one particular example, we were able to achieve a 25% conversion rate for a plumbing company in Vancouver, which is pretty great (not to toot our own horn). Whether we are creating a standalone page or modifying your site, we build for a purpose.
Comprehensive Conversion Tracking
What takes PPC marketing to the next level is the data. So we make it a point to gather as much of it as we can for our Portland PPC management clients. We track who is coming to your website and what brought them there, and we track each person who contacts your business via an online form. But what about calls? We can track them too, and even link them back to the searches that brought them to your site in the first place, all using an automated system – you don’t have to do anything! This data can be used to further hone our ads on customers just like the ones who are actually reaching out to you. Because every click counts.
Take a closer look
at quality PPC management from Lithium Marketing, and you’ll see that the benefits are more than worth the cost. In fact, you might be surprised at how cost-effective and easy it can be to raise your conversion rates and improve your traffic. Get in touch with us today, and we’ll start putting together a plan that’s right for you and your business.
Differences between PPC, SEO, and SMM
There’s a lot of acronyms in the world of digital marketing. If you’re not already familiar with these terms, you may be confused – we hope the following table will be helpful.
|Stands for||Pay-Per-Click||Search Engine Optimization||Social Media Marketing|
|What Customers See||Ads on social media feeds|
|Time to Results||Days-weeks||Weeks||Days-weeks|
|Strengths||Building long-term gains from your website||Increasing awareness/buzz regarding your business/product|
|Weaknesses||Costs money for each click, even if that click doesn't result in a sale||Users have expressed no interest prior to viewing ad|
|Major Cost Factors|
The bottom line: though it won’t address every situation, pay-per-click is one of the best ways to make sure your message only reaches potential customers. Before the impression is even made, the people who click your ad are the ones interested in your offer. That can give a dramatic boost to your conversion rate and put more money in your pocket. Alongside a sharp, professional landing page, PPC is a very effective form of targeted advertising.
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Frequently Asked Questions about Pay-Per-Click for Portland, Oregon
What are PPC management services?
In general, PPC management services include the strategic planning of your company’s pay-per-click campaign, as well as regular evaluation and management of your resources to get the best possible return on your investment. Lithium Marketing can also create landing pages or improve the performance of your current web design to increase conversion and boost your ROI higher. Since you pay every time someone clicks your ad’s link, you want it to count.
How much does it cost to manage a pay-per-click campaign?
This depends on a variety of factors, including the size of the campaign and the relevant keywords. However, PPC campaigns can scale to fit many budgets.
Why is PPC important?
PPC is important because it offers a targeted, measurable, adjustable way to get your name/brand out there for people to see. While SEO and web design work all the time to get leads and can take some time to hone, PPC works quickly for a definite length of time, and can be focused quickly using specific data that is continuously being gathered.
How do you gauge the success of a PPC campaign?
Success is based on the return you get for the money spent. For a properly managed PPC campaign, this is something which is not left to chance. Through the proper application of various strategies (e.g. the selection of keywords or demographics or sites on which to display an ad), results should continue to improve over the duration of the campaign.
How effective is PPC?
PPC can be extremely effective because it is able to more accurately target those consumers that are most likely to respond to your ads. Compared to other ad delivery schemes, PPC is one of the most promising at delivering quick sales.
What’s the difference between clicks and impressions?
We’ll start with the easy one: a click is when a user actually taps your link and goes to your page. It counts no matter how long they stay on your site, and doesn’t depend on whether they buy anything or not. An impression, on the other hand, is only when a user should have seen your PPC ad, no matter how they interacted with it. The ratio of clicks to impressions give us a PPC management specialist an idea of how effective the ad is at drawing in potential customers. In a PPC campaign, you pay for clicks, not impressions.
What’s the advantage of having a person manage my PPC campaign rather than just having Google manage it?
Even though Google owns the search engine that most people use, their AI is just not as good as humans. We’ve tested it – our team comes out on top (at least so far). We believe the best approach uses the data of computers and their ability to constantly monitor a campaign’s status with the intuition and experience of people. After all, people know people best.
Where does Lithium provide PPC management services?
Lithium Marketing is based out of Portland, Oregon, but we serve the entire US. Contact us to learn more about how we can help you where you’re at.
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