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Digital marketing for service businesses, since 2010

We turn online searches into booked jobs for service businesses.

Conversion websites, SEO and Google Ads run as one connected program, plus a 24/7 AI receptionist that answers every call.

  • Six-month starting term
  • Prices published up front
  • Strategy calls with a co-founder
“We are now sitting in the top spots in all the areas we do work.”
Daniel Busby Daniel BusbyPresident, Willard Power Vac
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

How we help

Everything between a Google search and a booked job.

Lithium Marketing builds the website, earns the search traffic, runs the ads and can answer your phones with an AI receptionist. Website, SEO, Google Ads and conversion tracking run as one connected program.

Typically $5,000 · six to nine weeks

Conversion web design

Fast, SEO-ready websites with clear messaging that turn visitors into calls, quotes and booked jobs.

  • Sub-2.5-second mobile load
  • Mobile-first conversion path
  • Tracking that ties leads to revenue
  • You own the site and domain
Dixie Glass website homepage for glass services on the Mississippi Gulf Coast
76% more conversions for Dixie Glass after the rebuild (January vs the January before)
$1,300–$3,000/mo

SEO

More calls and qualified leads from Google search, and from AI search too.

  • Technical SEO foundation
  • Local SEO and Google Business Profile
  • AI search optimization (AEO and GEO)
Robinson Restoration website homepage built by Lithium Marketing
26X organic traffic for Robinson Restoration (79 to 2,200+ visits a month, SEO only)
$179/mo · live 24/7

AI receptionist

Answers every call 24/7 in your brand voice. It qualifies leads, books appointments, handles FAQs and sends follow-up texts.

  • SMS & MMS handling
  • CRM & calendar hooks
  • Call recording & transcripts
Hear it for yourself
Incoming call, answeredYour AI receptionist picks up 24/7
Appointment bookedThursday at 2 PM
Confirmation text sent“You’re all set! I’ll text you a confirmation.”
Typically 1–2 weeks

AI automation

Practical automation around the work your team repeats every week: follow-up, scheduling and handoffs.

  • Workflow automation
  • AI chatbots
  • Data pipelines and system integrations
See AI automation
an example workflow
  1. A new lead comes in
  2. Follow-up goes out right away
  3. The job gets scheduled
  4. Your team gets the handoff

AI receptionist

Skeptical? Call our AI receptionist right now.

Lithium’s AI receptionist answers every call 24/7 in your brand voice. It qualifies leads, books appointments, handles FAQs and sends follow-up texts, fully managed for $179 a month.

Ask it about services, pricing and availability. Try it right now.

  • 30 natural AI voices
  • Custom knowledge base
  • SMS & MMS handling
  • CRM & calendar hooks
  • Call recording & transcripts
  • Unlimited concurrent calls
AI receptionistLive call · 24/7
AI receptionist“Thanks for calling! I’d love to help schedule that. I have Thursday at 2 PM or Friday morning. Which works better?”
Caller“Thursday at 2 works great!”
AI receptionist“You’re all set! I’ll text you a confirmation. Anything else I can help with?”
Lead qualified Booked SMS sent

$179/mo

Fully managed AI receptionist

vs. $3,500+/mo for a human receptionist. No contracts. Cancel anytime.

Case studies

Real businesses, real names, real numbers.

Every result below is printed on that client’s case study, so you can read the full story behind each number.

Swipe to see all seven

Search visibility report ranking sarkinenplumbing.com first among local plumbing competitorsPlumbing

Sarkinen Plumbing

2Xleads

on the same budget

search visibility
375%
search visibility
ads conversion rate
27.37%
ads conversion rate
Read the case study
Robinson Restoration website homepage built by Lithium MarketingRestoration

Robinson Restoration

26Xorganic traffic

79 to 2,200+ visits a month, SEO only

organic visits a month
79 → 2,200+
organic visits a month
top-3 rankings
120
top-3 rankings
Read the case study
Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
Byers Septic Tank Service website homepageSeptic

Byers Septic Service

9Xorganic traffic

91 to 799 visits a month

more ranking keywords (36 to 395)
11X
more ranking keywords (36 to 395)
conversion rate
23.1%
conversion rate
Read the case study
F&W Fence Co. website homepage for fence installation, supply and repairFence

F&W Fence Co.

4Xmore ranking keywords

190 to 745 keywords

top-3 rankings (3 to 28)
9X
top-3 rankings (3 to 28)
core search conversion rate
27.78%
core search conversion rate
Read the case study
Drake’s 7 Dees garden center and landscaping website homepageGarden center

Drake’s 7 Dees

380%more organic traffic

in one year

Google Ads conversion rate
26.4%
Google Ads conversion rate
leads in 60 days
744
leads in 60 days
Read the case study

this could be you!

Your business could be next.

Start with a free action plan. A co-founder reviews your goals, your website and your current marketing.

Our web design work

A few websites we’ve built.

Every one is live and linked. See more of our work, with the story behind each build, in our portfolio.

See the full portfolio
Featured project

Lovett

Portland, OR · Plumbing, infrastructure and restoration

Two websites for one Portland family of companies: Lovett Services for plumbing, drains and underground infrastructure, and Lovett Restoration for 24/7 water, mold and fire damage cleanup.

pages built for Lovett Services
69
pages built for Lovett Services
pages built for Lovett Restoration
40
pages built for Lovett Restoration
old pages redirected one to one
52
old pages redirected one to one
Lovett Services lovettservices.com (opens in a new tab)
Lovett Restoration lovettrestoration.com (opens in a new tab)

Who we work with

Made for service businesses like yours.

Lithium does its best work with home services, contractors and specialty trades. Every industry below has a named client behind it.

Daniel Busby, President of Willard Power Vac, beside a company truck

Home services

Home service companies that win on local search and a phone that rings.

“Before we started using Lithium we were sitting on page 8 in google.” Daniel Busby, Willard Power Vac

  • Willard Power Vac
  • Byers Septic
  • F&W Fence
Marc Rickabaugh of Rickabaugh Construction beside a company truck

Contractors & construction

Remodelers, builders and specialty trades that need qualified project inquiries, not casual price shoppers.

Clients include Rickabaugh Construction, Hillsview Building and Dozer Dave.

  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave

Also proven in

Not sure we’re a fit for your trade?

Ask on a free strategy call. A co-founder will tell you straight.

Get my free action plan

Reviews

Kind words from the owners we work with.

Lithium Marketing holds a 5.0 rating on Google. These are owners’ words, unedited.

5.0 Read our Google reviews
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel Busby Daniel BusbyPresident, Willard Power Vac

Hear it from them

More on YouTube
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan Boos Nathan BoosHillsview Building
Google review
“Dj is amazing. He understood my business and where I wanted to take it. His team produced incredible results above expectations!”
Dan Ekstrom
Google review
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris Martin Chris MartinMt. Hood Pro Painting
Google review
“Absolutely brilliant!! My initial request for information was responded to immediately, and DJ took his time explaining all aspects of what they do, and boy have they delivered! Not only has communication been impeccable, but our website is beyond our wildest dreams. I am beyond thrilled with their service and look forward to years of collaboration. Highly recommend!!”
Lori Brown
“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake Snodgrass Drake SnodgrassDrake’s 7 Dees
Google review
“Lithium is an awesome company to work with. They built our website which looks amazing and they do monthly SEO for us as well. Very easy to work with and get a hold of when you have questions. DJ is a great guy and has great advice when discussing what you want to achieve. They not only got us ranked quickly but keep us ranked. I highly recommend them.”
Michael Gray
“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt Johnson Matt JohnsonOn-Target Landscape
Google review
“Lithium Marketing has been an absolute game-changer for me and my business. The team is incredibly professional, responsive, and knowledgeable about SEO and PPC. However for me, it is their personal touch that sets them apart. They have taken the time to understand my business goals have been instrumental in helping me accomplish them. I highly recommend Lithium Marketing!”
Bryant Strot
Google review
“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc Rickabaugh Marc RickabaughRickabaugh Construction
Google review
“I had a great experience with DJ and Lithium Marketing. We had some trouble with website integration and visibility. DJ had identified the key issues before the meeting began but took the time to learn about our company and listen to our goals. He then laid out potential solutions for us that were easily understandable. Thanks for your work and help DJ!”
Ryley
“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin Atiyeh Kevin AtiyehAtiyeh Bros Carpet
Google review
“Great team to work with! Transparent and no false promises of glory. Professional and so far the work is fantastic!”
Joshua Hacker
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave Turin Dave TurinDozer Dave

Pricing

Honest pricing, published before the first call.

Lithium publishes a typical price for four of its five services, and AI automation is quoted after a free discovery call. Your proposal depends on scope, competition and ad spend.

Conversion web design

$5,000

typical project

Larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch.

SEO

$1,300–$3,000

per month

Typical local SEO retainer, scoped against your revenue per lead.

Google Ads management

From $500

per month

Separate from ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend.

AI receptionist

$179

per month

Fully managed. No contracts, cancel anytime. Live in days.

AI automation

Scoped

after discovery

Clear, upfront pricing after a free discovery call. Custom builds typically take 1–2 weeks.

Optional hosting and maintenance: $99/month. Secure private hosting on a dedicated high-speed server, daily backups, software and security updates, and basic website changes are all included. Most clients choose this option to keep their new website updated and running smoothly; it is not required.

Our usual service agreement starts with six months, then continues month to month with 30 days’ cancellation notice. Your written agreement sets the final terms. The AI receptionist has no contract.

  • You own your domain, hosting account and website
  • Six-month starting term
  • We guarantee the work, not a ranking
Get my free action plan

Meet the team

Meet the people you’ll talk to.

Your first call is with a co-founder, not a junior associate. DJ Van Zanten runs every strategy call. He has over 20 years of experience and has consulted with over 1,000 businesses.

DJ Van Zanten, Co-Founder, Digital Marketing Consultant & Business Coach at Lithium Marketing Runs every strategy call

DJ Van Zanten

Co-Founder, Digital Marketing Consultant & Business Coach

Runs every strategy call. Over 20 years of experience and has consulted with over 1,000 businesses.

Kurt Schell, Co-Founder, SEO, PPC & CRO Expert at Lithium Marketing

Kurt Schell

Co-Founder, SEO, PPC & CRO Expert

Founded the business in 2010. Oversees operations and crafts high-ROI marketing programs.

Allison McKenney, Account Manager at Lithium Marketing

Allison McKenney

Account Manager

Your day-to-day point of contact who keeps projects running smoothly.

Your first call

What happens on your call with DJ

no high-pressure sales pitch

  1. 1

    Tell us about your business needs

    We’ll start by understanding your business, your current online marketing efforts, and the challenges you’re facing. This helps us see where we can make the biggest impact.

  2. 2

    Discover opportunities for growth

    DJ will share personalized insights and strategies for improving your web presence, driving more leads, and increasing your online visibility. Think of it as a free mini-marketing consultation.

  3. 3

    See how we’ll help you get results

    We’ll explain how our done-for-you solutions, like SEO, PPC, and web design, can bring consistent leads and growth to your business, all while taking the guesswork off your plate.

FAQ

Good questions, straight answers.

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What types of businesses do you work with?

We specialize in helping local and national service-based businesses. Our strategies are specifically designed to generate leads, calls, and booked jobs for contractors, home services, professional services, and other similar industries where a strong online presence is critical for growth.

How much do your services cost?

A typical service-business website costs $5,000, and larger sites with more pages or integrations get a fixed proposal after a 30-minute discovery call. Local SEO retainers typically range from $1,300 to $3,000 per month. Google Ads management starts at $500 per month, separate from your ad spend. The fully managed AI receptionist is $179 per month, and custom AI automation is priced after a free discovery call.

Do you require long-term contracts?

Our usual service agreement begins with a six-month contract, then continues month to month with 30 days’ cancellation notice. Your written agreement confirms the scope and final terms. The AI receptionist has no contract and can be canceled anytime.

How is your SEO agency different from others?

We focus on revenue, not just rankings. While achieving top search positions is important, our primary goal is to drive profitable growth for your business. Our approach combines technical SEO, high-quality content creation, and a deep understanding of your business goals to attract qualified customers who are ready to buy.

Do you optimize for AI search like ChatGPT and Google AI Overviews?

Yes. Every SEO program Lithium runs includes answer engine optimization (AEO) for Google AI Overviews, featured snippets and People Also Ask, and generative engine optimization (GEO) for ChatGPT, Perplexity and Claude. The work covers answer-first page copy, schema markup, consistent business facts across the web and in-depth topical content. No one can guarantee an AI mention, but Google’s AI recommended Sarkinen Plumbing first in 44 different searches, and Dixie Glass was featured in AI-generated results for 39 queries.

Do you guarantee #1 rankings?

No reputable SEO agency guarantees a specific ranking, because rankings are controlled by Google, not by us. What we guarantee is the work: technical fixes shipped on time, content built to a Helpful Content standard, Google Business Profile fully optimized, links built with semantic filters, and reporting that shows what changed and why it matters.

How quickly can I expect to see results from PPC management services?

Pay-per-click (PPC) campaigns can generate targeted traffic and new leads almost immediately after launch. We typically see initial results within the first week of a campaign. From there, we continuously monitor and optimize the campaigns to improve performance, lower cost-per-lead, and maximize your return on investment over the following weeks and months.

Do I own the website when it is finished?

Yes. You own the domain, hosting account, WordPress install, design files, content, and any custom code. If you ever leave Lithium, you take the site with you. We build the website as a business asset, not as a rented template you cannot control.

What is “conversion web design”?

Conversion web design is an approach that focuses on building a website with the primary goal of turning visitors into customers. This involves more than just aesthetics; it includes strategic placement of clear calls-to-action, ensuring lightning-fast performance on mobile devices, building trust with signals like reviews and certifications, and making it incredibly easy for users to contact you through forms and click-to-call buttons.

Free action plan

Ready to get your free digital marketing plan?

Let’s have a real conversation about your business. No fluff, no high-pressure sales pitch. In a 1:1 strategy call, we’ll review your goals, your website, and your current marketing efforts. You’ll leave with a prioritized plan outlining quick wins and a clear path toward long-term, sustainable growth.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours

The first six screens of the homepage. Visit the live site for the rest.

Call now Free action plan