CASE STUDY
How We Grew a Septic Company’s Organic Traffic 9X From Near-Zero
See how Lithium built Byers Septic Service’s online presence with a new website and strategic SEO — growing organic traffic 9X and their ranking keywords 11X.
9X
MORE ORGANIC TRAFFIC
91 → 799/mo
11X
MORE RANKING KEYWORDS
36 → 395
23.1%
GOOGLE ADS CONV. RATE
nearly 5X industry average
34.6%
ON BRAND SEARCH
brand campaign conv. rate
THE CHALLENGE
A Trusted Local Service With Almost No Online Footprint
Byers Septic Service had loyal customers and a solid local reputation — but when they came to Lithium, online they were nearly invisible: about 91 organic visits a month and only a few dozen ranking keywords. When a homeowner searches “septic pumping near me,” they call whoever shows up first — and it wasn’t Byers. They needed to be findable at the exact moment customers need septic help.
THE SOLUTION
A Complete Search & Conversion Strategy
Strategic SEO
On-site and off-site optimization targeting high-intent local septic searches — pumping, inspection, repair, installation — supported by steady authority-building (now 222 referring domains).
New Conversion-Focused Website
A brand-new website built to convert: clear service pages, fast mobile performance, and prominent click-to-call for urgent jobs.
Conversion-Focused Google Ads
Tightly geo-targeted septic search campaigns with conversion tracking and manual bidding, keeping lead quality exceptionally high.
SEO RESULTS
9X the Organic Traffic
Since partnering with Lithium, Byers Septic’s organic traffic grew from roughly 91 to 799 visits per month — a 9X increase — while their ranking keyword footprint climbed from about 36 to 395 keywords (11X). Far more local homeowners are finding Byers first, without paying for the click.
Climbing to the Top of Google
Byers grew their top-3 rankings to 17, with 43 keywords now in the top 10. For a local service business, first-page visibility on high-intent searches is exactly what turns into booked jobs.
Building Local Authority
A steady content and link-building program grew Byers’ referring domains to 222, giving the site the authority to hold these rankings and keep climbing.
GOOGLE ADS RESULTS
A 23.1% Conversion Rate — Nearly 5X the Industry Average
The average Google Ads campaign converts at about 5%. Byers Septic converts at 23.1%. In the most recent 60-day reporting period (May–June 2026), the account delivered 34 conversions at that rate, with the brand campaign converting at 34.6%. Both campaigns run so efficiently they’re hitting their daily budget caps — a clear runway to scale.
OUR APPROACH
The Lithium Difference
SEO Strategy
Optimized for the high-intent local searches that turn into service calls.
Conversion Optimization
Google Ads engineered for conversions, not just clicks — converting at 23.1%, nearly 5X the industry average.
Data-Driven Results
Continuous monthly tracking of rankings, traffic, and leads.
Ready to Get Results Like These?
Let’s discuss how Lithium can transform your digital marketing — just like we did for Byers Septic Service.