We Help Local Businesses
Win Online
Since 2010, Lithium Marketing has helped great local service businesses grow profitably with honest strategy, conversion-focused websites, and data-driven campaigns that deliver real results.
2010
Year Founded
100+
Happy Clients
40+
Years Combined Experience
5.0
Google Rating
OUR STORY
Different From The Ground Up
Kurt Schell founded the business in 2010 as OnTarget Leads, driven by a simple frustration: too many good businesses were getting bad marketing advice. The digital marketing world was filled with hype, vanity metrics, and confusing jargon designed to obscure rather than clarify. In 2014, the company became Lithium Marketing — built on a foundation of clarity, transparency, and measurable results.
In 2018, DJ Van Zanten joined as co-founder, bringing a client-first consulting approach that transformed how the agency partners with business owners. Today, Lithium manages over $10 million in Google ad spend and serves 100+ clients nationwide. Our entire approach is designed to be an accountable partnership that generates real, tangible revenue for our clients.
Our Mission
To help great local service businesses grow profitably through honest strategy, excellent creative, and measurable performance.
Our Vision
To be the most trusted growth partner for local brands — combining craftsmanship, clarity, and accountability.
WHAT WE STAND FOR
Our Company Values
Results Over Hype
All our strategies are driven by data and focused on one thing: increasing your revenue. We prioritize actions that lead to more calls, qualified leads, and booked jobs.
Clarity & Transparency
We provide simple plans and honest reporting. You will always know what we are doing, why we are doing it, and how it is performing — without confusing jargon.
Craftsmanship
We take pride in producing high-quality work that represents your brand with excellence. From web design to ad copy, every detail is crafted with care and purpose.
Partnership
We succeed when you succeed. Your goals become our goals, and we operate as a true extension of your team, fully invested in your growth.
OUR TEAM
The Team Behind Your Growth
Our leadership brings decades of combined experience, offering both high-level strategy and in-the-weeds implementation to ensure your campaigns are set up for success from day one.
Kurt Schell
Co-Founder | SEO, PPC & CRO Expert
With over 20 years of digital marketing experience, Kurt brings an expert’s perspective to every project at Lithium Marketing. He founded the business in 2010 as OnTarget Leads and has been focused on one thing since day one: helping service businesses generate more calls, leads, and revenue.
As co-founder, Kurt oversees operations and crafts high-ROI marketing programs. His expertise spans from successful personal projects to running multi-channel campaigns for companies generating $100MM+ in revenue. While DJ works closely with client-partners, Kurt is behind the scenes ensuring every element of Lithium’s strategies is optimized to deliver outstanding results.
DJ Van Zanten
Co-Founder | Digital Marketing Consultant & Business Coach
DJ is the strategic lead for our client partnerships. He joined Lithium as co-founder in 2018, bringing a client-first consulting approach that transformed how the agency works with business owners.
He specializes in mapping out simple, actionable plans that generate quick wins and sustainable long-term growth. With a focus on real talk and no fluff, DJ works 1:1 with business owners to understand their unique goals, identify revenue opportunities, and build a clear path to winning online. His expertise is in translating complex marketing concepts into practical steps that drive more calls, quotes, and booked jobs.
Allison McKenney
Account Manager
Allison is the friendly face behind every client interaction at Lithium Marketing. As Account Manager, she’s the day-to-day point of contact who keeps projects running smoothly and ensures nothing falls through the cracks.
Known for her meticulous attention to detail and lightning-fast response times, Allison makes sure every client feels heard and supported. Whether it’s coordinating campaign launches, relaying performance updates, or answering a quick question, she’s on it. Her warmth and professionalism make working with Lithium feel less like hiring an agency and more like gaining a trusted teammate.
TESTIMONIALS
Real Customers, Real Results
Our success is measured by our clients’ success. We focus on campaigns tuned around revenue, not vanity metrics.
Ready to Build Your Growth Plan?
Let’s map out a simple, actionable plan you can use to get more leads right away — no obligation. In a free 20–30 minute strategy call, we’ll review your goals, your website, and your current marketing to find the fastest path to more calls and booked jobs.
Frequently Asked Questions
What makes Lithium Marketing different from other agencies?
We are built on a foundation of partnership and transparency. We focus exclusively on measurable performance indicators that impact your revenue—like calls, quotes, and sales—instead of confusing vanity metrics. Our plans are clear, our reporting is honest, and our goal is to become your trusted growth partner.
What types of businesses do you specialize in working with?
We specialize in helping local service businesses grow profitably. Our strategies for web design, SEO, and PPC are tailored to the unique challenges and opportunities that service-based companies face in local markets across the country.
How do you measure marketing success?
Success for us is defined by your business growth. We track key performance indicators (KPIs) that are directly tied to your revenue, such as qualified lead volume, cost per acquisition, and return on ad spend (ROAS). We provide clear, simple reports so you can see the direct impact of our work.
What is the first step to working with Lithium Marketing?
The first step is a free, no-obligation discovery call with our strategist. We’ll discuss your business goals, review your current online presence, and identify immediate opportunities for growth. You’ll leave the call with an actionable plan, whether you decide to work with us or not.