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Paid search with a business target

An Albuquerque PPC plan built around the cost of a new lead.

Put an Albuquerque ad budget behind your preferred jobs, with call tracking and reporting that shows calls, leads and cost per lead.

  • Search terms checked for wasted spend
  • Ads paired with the right job pages
  • Budget decisions tied to lead quality
Town & Country Glass website homepage for commercial storefront glass in Portland
13Xorganic traffic for Town & Country Glass (145 to 1,849 visits a month)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Know the price of the traffic

Albuquerque PPC begins with what a click can cost

Lithium Marketing plans and runs paid search campaigns for service businesses targeting Albuquerque. A “garage door repair albuquerque” click averages $45.65. At that price, the ad needs a focused offer, a page that answers the customer's question and tracking that shows what the visit produced.

Plumbing clicks for “plumber albuquerque” average $30.81. We separate the services you want to promote and exclude searches for work you do not do. Your team helps judge which calls were worth taking, so the budget can follow job quality as well as the number of leads.

Where and when to advertise

Match the campaign to the jobs your crews can take

Albuquerque covers about 187.3 square miles of land. Before setting location targets, we ask which parts of the city your business serves and which jobs make sense there. A campaign reaching the entire city is only a good choice if your team wants the resulting work.

July and August are Albuquerque's wettest months. If your roof-repair or drainage calls increase during those months, use your own booking history to plan the ad budget and the offers you can fulfill. If your business follows a different pattern, its schedule should guide the campaign.

residents (2025 estimate)
556,588
residents (2025 estimate)
population change, 2020 to 2025
-1.4%
population change, 2020 to 2025
housing units
258,178
housing units
of occupied homes owner-occupied
61.8%
of occupied homes owner-occupied
of homes built before 1980
47%
of homes built before 1980
median home value
$291,500
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Be specific about the offer

Make an estimate request worth following up

With 89 roofing contractors recorded in Bernalillo County, a broad promise of quality gives a buyer little to compare. Your ad should identify the service, and the page should explain the estimate process, show work and give customers a direct way to contact you.

The 129 landscaping establishments in Bernalillo County span a category with different kinds of work. If your business sells installation projects, searches for maintenance jobs may waste the budget. We review search terms with you and exclude requests that do not fit what you sell.

County Business Patterns

Trade and home service businesses in Bernalillo County

Establishments by industry, 2023

  • Plumbing, heating and air-conditioning contractors
    238
  • Electrical contractors
    215
  • Residential remodelers
    203
  • Landscaping services
    129
  • Roofing contractors
    89
  • New home builders
    85
  • Painting contractors
    63
  • Pest control companies
    42

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

Account setup and review

Make every spending decision traceable

A budget decision starts with a tested conversion record and ends with feedback from the person handling the lead.

1

Establish the paid search starting point

We review any existing account and discuss job values, territory and capacity. Search terms and past leads help identify what to keep and what needs a different approach.

2

Test conversion tracking before the campaign

Calls and forms must register correctly before you pay for more traffic. We set up the measurement needed to report leads and cost per lead.

3

Build the ad around a named service

An ad for a repair opens on repair information; an installation ad opens on installation work. We choose keywords and exclusions that support each offer.

4

Act on the searches and leads

Campaigns are reviewed daily for the first 30 days, then weekly. We change bids, exclusions and budget allocation using the search terms, conversion data and your feedback.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Advertising within a full program

Google Ads, a website and SEO for a Gulf Coast business

The paid and organic results for Dixie Glass cover Lithium's Google Ads, website and SEO work for the Mississippi Gulf Coast glass company. Daniel Busby's testimonial describes a different business, Willard Power Vac, whose services include chimney, dryer vent and air duct cleaning.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyDaniel BusbyPresident, Willard Power Vac

Separate markets, separate choices

Look beyond Albuquerque only when the work makes sense

If you also want jobs in Rio Rancho or Santa Fe, review those PPC pages before expanding the campaign. Roswell and Las Cruces are linked as other New Mexico markets, and the state page connects the full set.

Published price

Separate the agency fee from the media budget

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

Decisions behind an Albuquerque advertising budget

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

What will I pay Lithium versus Google?

Management starts from $500 a month, plus ad spend paid toward the advertising itself. The management fee depends on ad spend, the channels involved and landing page work. We establish both amounts before launch so you can see the total commitment and what the agency handles.

How do we choose a starting ad budget?

We work backward from the jobs you want and the amount you can afford to spend earning them. Click prices, expected lead quality and crew capacity guide the initial test. Your results then give us a firmer basis for keeping, changing or expanding the budget.

Can PPC produce leads while SEO is still developing?

Ads can begin generating leads sooner, with initial results typically appearing during the first week. That timing is not a promise of a profitable campaign. The early work tests the offer and tracking, then uses lead feedback to improve the account.

What makes a reported conversion a good lead?

Your business decides that by checking the requested service, location and outcome. The report shows calls, leads and cost per lead, while your team's notes show which became estimates or booked work. Sharing that feedback helps us avoid rewarding campaigns for calls you cannot use.

What commitment does a paid search campaign require?

Expect an initial six-month service agreement, followed by month-to-month terms with 30 days' notice. The proposal sets out the fee and scope before the account work begins. You should also budget for the advertising spend needed to run the campaign during that period.

Free action plan

Work out an Albuquerque ads budget in a free planning call

Bring the numbers behind your advertising: monthly spend, the value of a booked job and any reports on previous campaigns. Also name the services worth promoting. During a short video call, a co-founder can use those details to recommend a test budget, explain the management fee and identify any missing call tracking.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan