GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Allen, Texas
Allen PPC management that reports calls, leads and cost per lead.
Allen service businesses get Google Ads priced from their trade’s click costs, with a report that puts a cost beside every lead.
- Calls counted in one monthly report
- Landing pages for your main jobs
- A report on calls and cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Allen PPC, answered
Which Allen trade clicks are worth buying
An average click on “garage door repair allen” costs $34.50, and Lithium Marketing builds the account around that number. A click that never reaches the phone is a bill with no job attached, so tracking comes before spend.
Management starts at $500 a month, plus ad spend. The first job is tracking: calls and forms are logged by source, so the monthly report can show which terms produce calls and where the cost per lead sits.
Click costs in Allen
Reading a click price in Allen
“Water damage restoration allen” runs $250.22 a click on 10 searches a month, while “roofing company allen” drew 10 searches at $1.49. “Landscaping allen” draws 140 searches a month at $19.02 a click. An urgent restoration call can justify a careful landing page; a landscaper can start smaller and let the calls set the budget.
When we checked “plumber allen”, no paid ad appeared at all, and local listings sat at the top. The auction changes through the day, so a complete Google Business Profile still matters alongside the ads.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency allen | under 10 | not reported |
| ppc agency allen | under 10 | not reported |
| ppc management allen | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration allen | 10 | $250.22 |
| plumber allen | 720 | $58.68 |
| garage door repair allen | 1,600 | $34.50 |
| electrician allen | 170 | $32.83 |
| landscaping allen | 140 | $19.02 |
| pest control allen | 480 | $10.43 |
| roofing company allen | 10 | $1.49 |
| hvac repair allen | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 15 to 347 Google reviews each
- Directories in the top 10
- MapQuest, Reddit, Thumbtack
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber allen”, as Google showed it to a searcher located in Allen. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Allen market
Who an Allen campaign can reach
Allen sits inside Collin County, which has 437,396 housing units. A campaign set to “Allen” alone reaches one city in that county, so the target list should name every city your crews serve and leave the rest out.
August high temperatures in Allen average about 95 °F. If a hot stretch fills the phone with cooling calls, the budget should already be in place for those weeks, not moved after the rush. Look at the months your booked jobs came from before setting the seasonal budget.
- residents (2025 estimate)
- 113,447
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.4%
- population change, 2020 to 2025
- housing units
- 39,094
- housing units
- of occupied homes owner-occupied
- 69.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 6.9%
- of homes built before 1980
- median home value
- $464,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Collin County
Roofing and landscaping, two different budgets
Collin County has 133 roofing contractors and 257 landscaping services. A roofer selling repairs and a landscaper selling installations have different job values, so each needs its own budget line and its own landing page.
A pest control company, one of 72 in Collin County, sells a recurring service; its ad and landing page should explain the arrangement before the caller asks the price.
County Business Patterns
Trade and home service businesses in Collin County
Establishments by industry, 2023
- Residential remodelers295
- Plumbing, heating and air-conditioning contractors264
- Landscaping services257
- Electrical contractors205
- New home builders198
- Roofing contractors133
- Excavation and site preparation contractors81
- Pest control companies72
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Allen account gets set up
The account starts with the calls you can name, then the ads and the pages that produce them.
1
Read the account you have
If a campaign is running now, the search terms, the negative keywords and the conversion tags get reviewed before anything is changed.
2
Wire the phone and the form
Call tracking connects each call and form to the keyword and ad that produced it, and your team sees that source in the monthly report.
3
Build the page each ad needs
A repair campaign and a replacement campaign get separate landing pages, because the customer is deciding something different in each one.
4
Keep cutting what never calls
For the first 30 days the bids and search terms get a daily look, then a weekly one, with your booked jobs as the measure.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Dixie Glass: ads, site and search
The quote beside the card comes from Kevin Atiyeh of Atiyeh Bros, a carpet and rug business. Dixie Glass, a Mississippi Gulf Coast glass company, is on the card; its figures cover the website, SEO and Google Ads that Lithium handled.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Allen
Paid coverage in the cities around Allen
Campaign targeting can follow the same list, city by city. Each nearby city has its own PPC page with local click costs, and the metro and state pages at the end cover the wider area.
Published price
The management fee for Allen Google Ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Allen Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What starting budget makes sense for Allen Google Ads?
Enough to buy calls at a price the booked work can cover. A garage door company and a pest company pay very different prices for a click, and the starting budget follows from that difference and from what a job is worth. Lithium sets the number with you before the first campaign runs.
What does the first month of Allen ads look like?
Calls usually begin in week one once tracking is live. The rest of the month is spent cutting search terms that produce nothing and moving that money to terms that do produce calls; the report shows calls, leads and cost per lead by campaign.
When can an Allen business end its PPC agreement?
Six months is the opening term. After that the agreement rolls month to month, and 30 days’ notice is enough to stop it. Management is priced from the ad spend, the channels and the landing pages, and the number is agreed before launch.
Is Google the only place an Allen ad should run?
It is the first place most trades should test, but Lithium also buys Microsoft Ads and Meta ads on Facebook and Instagram. A second channel earns its place when your buyers spend time there, or when a Google click in your trade costs more than the job can carry. The call tracking decides whether it stays.
How do I trace a booked job back to its ad?
The monthly report lists calls, leads and cost per lead by campaign, with each one traced to the keyword and ad that produced it. If your team marks which leads booked in the CRM, that record can be matched to the campaign that produced it, and the next budget decision starts there.
Free action plan
Get an Allen ad plan built on click costs
Tell us the trade you sell, when your crews are busiest and what one booked job is worth. A co-founder will go through the click costs for your work and show where the first month of budget should go on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ