PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Paid search for Anchorage service companies
An Anchorage PPC plan focused on the calls that become paying jobs.
Put Anchorage ad spend behind the services you want to grow, with campaign reporting on calls, leads and average cost per lead.
- Search terms checked for wasted spend
- Landing pages matched to your ads
- Campaign budgets set with you
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Know what a click has to earn
Anchorage PPC needs a budget tied to the work
Lithium Marketing runs PPC campaigns for Anchorage service businesses, paying to reach people searching for the work they sell. The average click price for 'water damage restoration anchorage' is $31.53. At that cost, the landing page and call handling need attention before you send more traffic to them.
We start with your services, the areas you cover and the money an additional job leaves after costs. Then we build ads and landing pages around that offer. A repair specialist, a roofer and a landscaper should each be able to see which campaigns produce leads and tell us which of those leads become customers.
Read the auction by trade
A cheap click can still be the wrong purchase
An 'electrician anchorage' click averages $6.99, compared with $12.67 for 'roofing company anchorage'. Neither price sets the budget by itself. We look at what you charge, what it costs to deliver the job and how many leads you usually book, then agree on a starting spend you can evaluate.
The search estimate for 'electrician anchorage' is 1,300 per month. If you advertise repair work, search terms about parts or employment can spend money without bringing that customer. We inspect the terms triggering ads, exclude poor matches and test the page where a potential customer decides to call.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency anchorage | under 10 | not reported |
| ppc agency anchorage | under 10 | not reported |
| ppc management anchorage | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration anchorage | 110 | $31.53 |
| roofing company anchorage | 480 | $12.67 |
| plumber anchorage | 880 | $11.38 |
| garage door repair anchorage | 480 | $10.28 |
| pest control anchorage | 480 | $8.06 |
| landscaping anchorage | 390 | $8.04 |
| electrician anchorage | 1,300 | $6.99 |
| hvac repair anchorage | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 90 to 1,200 Google reviews each
- Directories in the top 10
- Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber anchorage”, as Google showed it to a searcher located in Anchorage. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Budget around your schedule
Let available work guide changes in spend
Most of Anchorage's precipitation falls in late summer. If your roofing or outdoor-service calls follow that pattern, we can account for it in the campaign calendar. Bring records of when estimates were requested and work was booked, so the advertising schedule reflects your business's experience.
Capacity matters as much as timing. Tell us when you can take additional projects and when a crew has no room in its schedule. We can change budgets, pause an offer or promote another service, keeping the ad's promise consistent with what someone will hear when they call.
- residents (2025 estimate)
- 287,155
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.4%
- population change, 2020 to 2025
- housing units
- 120,348
- housing units
- of occupied homes owner-occupied
- 63.9%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.5%
- of homes built before 1980
- median home value
- $395,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Make the offer recognizable
A stronger ad begins with a better description of the job
Landscaping services number 107 establishments in Anchorage Municipality. If your business sells design and installation, the ad and landing page should say so; if it sells maintenance, they should explain that service. Separating those offers lets you compare lead quality without mixing very different kinds of work.
The business count for roofing in Anchorage Municipality is 33. A specialist in residential replacement can still attract repair or commercial calls if its ads are vague. We use the service details you give us to write ads and choose exclusions, then refine them against the requests that arrive.
County Business Patterns
Trade and home service businesses in Anchorage Municipality
Establishments by industry, 2023
- Residential remodelers142
- Landscaping services107
- Plumbing, heating and air-conditioning contractors89
- Electrical contractors89
- Excavation and site preparation contractors65
- New home builders47
- Painting contractors44
- Roofing contractors33
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Spend with a feedback loop
Build an account you can judge against booked work
Campaigns need a defined offer, working tracking and someone checking what the leads turn into.
1
Agree on the campaign's limits
We choose the services, coverage and initial budget with you. Existing accounts get a review of search terms and conversions before we decide what to keep.
2
Test measurement before traffic
Call and form tracking are checked against the campaign's landing pages. The reports need to distinguish customer leads from clicks and other activity.
3
Give each offer a matching page
The landing page describes the advertised service and gives the customer a visible call button or estimate form. We keep unrelated work out of that campaign.
4
Tune from search terms and bookings
During the first 30 days, we review and optimize the account daily; after that, optimization continues weekly. Lead quality and your booking feedback guide changes to bids and spending.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Read the whole client result
Paid search within the Sarkinen program
The Portland-area plumber in this report is Sarkinen Plumbing. Lithium supplied its SEO and website design in addition to the Google Ads work, so read the outcomes across that full scope. In his accompanying quote, Kevin Atiyeh describes Lithium's understanding of his carpet and rug business, Atiyeh Bros.
Plumbing“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetChoose locations deliberately
Set a separate ad plan for an additional market
An expansion budget should name the market it is buying leads in. The PPC links include separate guides for Badger, Juneau and Fairbanks in Alaska, plus Bellingham, Washington; the state directory helps you review other Alaska options.
Published price
Separate the management fee from the money buying ads
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund an Anchorage campaign
Still curious?
Call (503) 766-5964 or email [email protected].
How is your PPC fee calculated?
Management starts from $500 a month, plus ad spend. The fee depends on the ad spend, channels and landing page work in your plan. We discuss that scope before launch so you can compare the cost of running the account with the separate budget paid to the advertising platforms.
What would make Google Ads worth trying for my business?
Google Ads can be worth testing when you have capacity and enough profit in the work to cover acquiring a customer. Bring typical job prices, labor and material costs, and an estimate of how often leads book. We compare those with click costs and proposed spending, then judge the running campaign using average cost per lead and your booking feedback.
When should I expect the first response to ads?
Initial results typically arrive in the first week of a running campaign. That is an early signal, and we still need to examine the services requested and the leads you book. Search terms, landing page performance and your feedback guide improvements as more activity comes in.
Can I see whether a campaign is bringing the wrong callers?
Call tracking and conversation reviews help identify wrong-service or out-of-area requests. Tell us which leads you could quote and which you could not serve. We use that feedback to revise targeting, exclusions and the ad itself; a ringing phone alone does not tell us the campaign is working.
Do I need a separate campaign on every advertising platform?
Start with the channel that fits the customer and the budget you have. Lithium can manage Google, Microsoft, Meta and LinkedIn ads, but each addition needs a reason and enough budget to evaluate it. We recommend expansion when the existing campaign and your business's capacity support another source of leads.
Free action plan
Check your spending with a free Anchorage PPC plan
Bring your current ad account, if you have one, and the services you want to advertise. A co-founder will discuss click costs, landing pages and a starting budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ