Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC for Ann Arbor service companies
A PPC company for Ann Arbor, Michigan with a clear offer.
Reach Ann Arbor customers looking for pest control with ads that explain your treatment offer and track the requests received.
- Treatment-specific destinations
- Calls connected to campaigns
- Search terms reviewed
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Advertise the actual service
Ann Arbor PPC for a pest-control treatment offer
Lithium Marketing runs PPC campaigns that explain the pest-control treatment an Ann Arbor business sells. A company offering a defined treatment should say what the first appointment covers and how a customer requests it. The advertisement and its destination need the same offer, especially when a caller expects ongoing protection from a single visit.
“Pest control ann arbor” has 1,300 monthly searches, at an average cost per click of $25.16. Before increasing spend on that broad phrase, separate the treatments you accept and review what callers requested. A paid click is an opportunity to explain the offer, not proof that the customer wants the specific treatment you sell.
Paid demand and the offer
Judge Ann Arbor pest searches by the request
The agency phrases in the PPC table are below Google's reporting floor. They describe shopping for a campaign manager; your treatment campaign needs the customer's pest-service language. Start with a landing page that names the accepted problem and describes the initial service clearly.
Compare the search terms with the calls and forms that follow. Someone asking for a recurring agreement and someone requesting an initial treatment need different answers if you sell both. When an inquiry is outside the offer, record that reason before deciding whether the keyword deserves more budget.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency ann arbor | under 10 | not reported |
| ppc agency ann arbor | under 10 | not reported |
| ppc management ann arbor | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair ann arbor | 720 | $32.29 |
| pest control ann arbor | 1,300 | $25.16 |
| plumber ann arbor | 1,300 | $23.10 |
| water damage restoration ann arbor | 70 | $18.84 |
| roofing company ann arbor | 170 | $14.81 |
| hvac repair ann arbor | 140 | $12.32 |
| electrician ann arbor | 480 | $11.07 |
| landscaping ann arbor | 390 | $5.37 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ann arbor”, as Google showed it to a searcher located in Ann Arbor. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Who arranges treatment
Prepare Ann Arbor property contacts for the first inquiry
Ann Arbor's occupied housing is 45.5% owner-occupied. If your pest business works with managed properties, explain how a tenant, owner or property contact begins the request. The destination can ask for the property role so the first response reaches someone who can arrange the next step.
Houses and apartment complexes around the university campus are occupied primarily by student renters. A tenant reporting an issue in a shared apartment needs a different first question from an owner arranging treatment for a detached home. Where both are accepted, the paid destination should ask which space is affected and who coordinates the property request.
- residents (2025 estimate)
- 122,233
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 54,399
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $453,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
A specific treatment setting
Match the pest-treatment destination to Ann Arbor properties
Ann Arbor's commercial districts are mostly two- to four-story buildings. If your business offers commercial treatment, ask whether the reported issue concerns one occupied space or common building areas. Give a facility contact that route instead of using a household-only form for every paid request.
Residential areas have dense forestation. For an accepted outdoor treatment, explain the treated area and the company's actual service, using a genuine yard example. Keep that destination distinct from an interior treatment so the caller can describe the setting and request the right discussion.
County Business Patterns
Trade and home service businesses in Washtenaw County
Establishments by industry, 2023
- Residential remodelers152
- Landscaping services148
- Plumbing, heating and air-conditioning contractors70
- Painting contractors44
- Electrical contractors38
- New home builders32
- Excavation and site preparation contractors26
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A measured treatment campaign
Build an Ann Arbor PPC campaign around one treatment
Agree on the first appointment before choosing how broadly to advertise it.
1
Define the treatment being sold
We review the accepted pest problem, property types and first-visit description with your team. Any recurring option gets its own clear wording.
2
Connect ad and destination
The paid message and page explain the same treatment. The request asks for the information needed to begin the conversation.
3
Trace the resulting inquiry
Calls and forms are connected to the campaign. Staff record whether the customer asked for the offered treatment or another service.
4
Adjust from real requests
We review search terms and inquiry quality before expanding spend. A useful treatment request matters more than a growing click total.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Documented work in another trade
A garden-center offer supported by website design, SEO and Google Ads
Drake's 7 Dees is a landscaping and garden-center business, and Lithium delivered its website design, SEO and Google Ads. Its case card distinguishes organic traffic, ad conversions and leads from that work. Nathan Boos of Hillsview Building supplies the separate testimonial. These are service-business examples, not Ann Arbor pest-control results.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingMore campaign locations
PPC information for neighboring city markets
Use the PPC pages for Clinton, Dearborn, Detroit, Warren and Sterling Heights when comparing another city. The links also include Toledo, Ohio and Michigan's state page, with their own local context.
Published price
PPC management scope for Ann Arbor
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Decisions before an Ann Arbor paid campaign
Still curious?
Call (503) 766-5964 or email [email protected].
Can you run ads on a platform besides Google?
Yes, Lithium also offers Microsoft Ads, Meta and LinkedIn as ad channels. Choose the platform from the actual offer and audience. A managed advertising channel does not include ongoing social media posting.
What if our business has no advertising account yet?
An existing campaign is not required to discuss PPC. Bring the website, offer and proposed budget to the discovery call. We determine the account and tracking setup needed before the campaign begins.
Can we use our own sales records to measure ad value?
Yes, CRM imports are part of Lithium's conversion-tracking capabilities. The useful record is the actual outcome that your team can reliably identify. We review the available fields and access before treating a sale as attributable to an ad.
How quickly can a paid campaign start showing activity?
Google Ads typically shows initial results within the first week. That does not guarantee profitable jobs in that period. Calls and forms need enough review to distinguish relevant requests from traffic that needs a campaign adjustment.
Is the management fee the whole advertising budget?
No, ad spend is separate from management. The price band explains the management starting point. Your total proposal needs to state both amounts so the money paid to the advertising platform is clear.
Free action plan
Get a free PPC plan for your Ann Arbor treatment offer
Share the treatment you want to advertise and any current campaign reports. On a short video call with a co-founder, we will define the paid destination and the inquiries worth measuring.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ