Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Google Ads for Ann Arbor trades
Ann Arbor PPC that can name the ad behind a phone call.
Ann Arbor service businesses get Google Ads with calls traced to the keyword, a landing page per job and a co-founder on the first call.
- Calls traced to the ad behind them
- One landing page per job
- Wasted search terms cut weekly
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click is worth
What Ann Arbor clicks cost, and what to do about it
A click on “garage door repair ann arbor” averages $32.29, the highest in the city's trade table. Pest control and plumbing both run above $23. At that price, an account with no call tracking buys a guess. Lithium Marketing runs Google Ads for Ann Arbor service businesses with the tracking in place first, so a call can be tied to the ad and keyword that paid for it.
The cheap end of the Ann Arbor table is landscaping at $5.37 a click and electrical at $11.07. A landscaper can afford to test ads on a small budget, while a garage door company needs a landing page and a negative keyword list before it spends much. The management fee starts at $500 a month plus ad spend, and where it lands depends on the ad budget and the page work the campaign needs.
Click costs in Ann Arbor
Where the ad budget should go first
Pest control at $25.16 and plumbing at $23.10 sit near the top of the city's click table, and water damage restoration at $18.84 is close behind. Each one usually means something needs fixing, so the ad and the page should say how fast you can get there, and the call is the result the campaign counts.
The map results came first for “plumber ann arbor”, and no paid ads showed when we checked. Ad slots change by hour and budget, so treat that as one snapshot. It does show what a paid listing would sit beside: the map pack, the organic results, and a phone that has to be answered.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency ann arbor | under 10 | not reported |
| ppc agency ann arbor | under 10 | not reported |
| ppc management ann arbor | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair ann arbor | 720 | $32.29 |
| pest control ann arbor | 1,300 | $25.16 |
| plumber ann arbor | 1,300 | $23.10 |
| water damage restoration ann arbor | 70 | $18.84 |
| roofing company ann arbor | 170 | $14.81 |
| hvac repair ann arbor | 140 | $12.32 |
| electrician ann arbor | 480 | $11.07 |
| landscaping ann arbor | 390 | $5.37 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 25 to 1,300 Google reviews each
- Directories in the top 10
- Angi, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber ann arbor”, as Google showed it to a searcher located in Ann Arbor. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Ann Arbor market
Why a flat budget misses
Cold, snowy winters and the gray lake effect stretch from late fall into early winter make the calendar matter in Ann Arbor. If your crews work outdoors, put the budget in the weeks they can work. If your work happens indoors, set the amounts from your own busy months, not from a flat average.
If commercial work is part of your mix, its calls usually land during the business day while household calls come at night. Run two campaigns with separate budgets and separate landing pages, so a facility manager's HVAC call is not priced against a homeowner's drain call.
- residents (2025 estimate)
- 122,233
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.3%
- population change, 2020 to 2025
- housing units
- 54,399
- housing units
- of occupied homes owner-occupied
- 45.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 63.4%
- of homes built before 1980
- median home value
- $453,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Washtenaw County
Which trades here can afford to bid
Roofing is a small field here: 16 contractors in Washtenaw County, against 170 searches a month for “roofing company ann arbor” at $14.81 a click. A roofer can buy a real share of that traffic on a modest budget when the landing page names the job, whether it is a leak repair or a full tear-off.
Landscaping is the other side of it. Washtenaw County has 148 landscaping companies, and a click on “landscaping ann arbor” costs $5.37, the cheapest in the table. Cheap clicks reward a wide net and a tight list of blocked search terms, since a landscaper's budget can afford more tests than a garage door company's.
County Business Patterns
Trade and home service businesses in Washtenaw County
Establishments by industry, 2023
- Residential remodelers152
- Landscaping services148
- Plumbing, heating and air-conditioning contractors70
- Painting contractors44
- Electrical contractors38
- New home builders32
- Excavation and site preparation contractors26
- Roofing contractors16
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the account gets built
The first week is tracking and page work, and the budget changes only after that.
1
Read the account you have
Your current campaigns, search terms and wasted spend get reviewed before anything is changed.
2
Trace the call to the term
GA4, call tracking and conversion tags record which keyword and which ad produced a phone call or a form submission.
3
Split by job and by hour
Each job type gets its own campaign and landing page, with budgets set for the hours your crews can take work.
4
Tune against your calendar
Bids and search terms are adjusted daily through the first 30 days, then weekly, against your own busy months.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A garden center's ad account, run beside its site and search
Drake's 7 Dees runs a garden center and landscaping business. A website, SEO and a Google Ads account from Lithium produced what the card shows. Nathan Boos of Hillsview Building is quoted on the right.
Garden center“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Ann Arbor
Ad coverage for the cities around Ann Arbor
Bids and landing pages are set city by city, so a campaign can start in Ann Arbor and reach the towns around it. The links below carry local click figures for each one, with Toledo across the Ohio line, and the Michigan page covers the rest of the state.
Published price
The management fee, and what moves it
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What to ask before the first campaign
Still curious?
Call (503) 766-5964 or email [email protected].
What should a monthly ad budget look like for a trade here?
Start from what a booked job is worth and what clicks cost in your trade. A landscaper at $5.37 a click can test on a small budget, while a garage door company at $32.29 needs fewer, better clicks. The management fee is typically $500 to $1,500 a month, plus ad spend of $2,000 to $5,000 a month for most service businesses.
When do the calls start?
Calls tend to arrive in week one, provided tracking is already live. After that the job is pruning: block the search terms that never produce a call, point the money at the ones that do, and let the cost per lead settle while the account learns the trade.
Does the management fee change if I spend more?
It is priced on the work behind the account: how big the ad budget is, how many channels run and whether the campaign needs new landing pages. We agree the number before anything goes live. A bigger budget on the same pages is a different job from one that adds three new pages.
Should I advertise somewhere other than Google?
Google is usually the first channel, not the only one. Lithium manages Microsoft Ads and Meta, on Facebook and Instagram, and either one earns its place when your buyers already spend time on it, or when a Google click in your trade gets steep. The deciding question is which channel buys one call for less.
How do I judge which ads are worth the spend?
Start with the phone. Every call and form gets a source, so the monthly summary lines your campaigns up on calls, leads and cost per lead. When you mark the leads that became jobs, that count sits beside the campaign that produced them, and the next budget decision starts there.
Free action plan
Get a free look at your Ann Arbor ad account
Send the account, the trades you bid on and the months that keep your crews busiest. The next step is a short video call with a co-founder: your click costs against the Ann Arbor averages, and the campaigns worth cutting.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ