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PPC in Antioch, California

A PPC company for Antioch that moves the ad budget toward booked work.

An Antioch service business gets Google Ads with each call traced to its keyword, and a budget agreed before the first campaign runs.

  • Every call traced to its keyword
  • A page for every job you sell
  • Cost per lead in every report
F&W Fence Co. website homepage for fence installation, supply and repair
4Xmore ranking keywords for F&W Fence Co. (190 to 745 keywords)
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

The price of a click

How to read an Antioch click price

A click on “plumber antioch” averages $41.57, and the price is not the same for every trade. At that cost, every call has to tie back to the keyword that paid for it. Lithium Marketing runs the account, the tracking and the landing pages that make that possible for Antioch service businesses.

A click on “garage door repair antioch” averages $39.10, one on “pest control antioch” $36.13 and one on “hvac repair antioch” $7.47. The spread decides the split: expensive clicks need a tighter set of search terms and a page built for one job, while cheap ones can afford a wider test.

Where the money goes

Put the budget where the jobs are

Of Contra Costa County’s 429,260 housing units, 68.0% are owner-occupied, so homeowner searches should carry most of the campaign.

If a hot week brings a run of no-cooling calls, the HVAC budget should be able to move within days, not sit flat until the next month. Lithium adjusts bids daily through the first 30 days, then weekly, so the spend can follow what the phone is doing.

residents (2025 estimate)
118,958
residents (2025 estimate)
population change, 2020 to 2025
+3.2%
population change, 2020 to 2025
housing units
38,629
housing units
of occupied homes owner-occupied
63.6%
of occupied homes owner-occupied
of homes built before 1980
41.1%
of homes built before 1980
median home value
$629,700
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Click prices by trade

Which trades carry the highest click prices

Not every trade pays the same for a click. A click on “electrician antioch” averages $19.50, well below the plumbing price, so an electrician can test more searches for the same budget.

Campaign structure follows the trade. A pest company sells a recurring visit and a roofer sells one large job, so their ads should promise different things.

County Business Patterns

Trade and home service businesses in Contra Costa County

Establishments by industry, 2023

  • Residential remodelers
    721
  • Landscaping services
    355
  • Plumbing, heating and air-conditioning contractors
    324
  • Electrical contractors
    310
  • New home builders
    231
  • Painting contractors
    180
  • Excavation and site preparation contractors
    89
  • Roofing contractors
    86

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

The first month of an Antioch campaign

Tracking goes in before the budget moves, and the campaign follows the calls after that.

1

Audit the account that is running

We keep the campaigns that convert and list the search terms that have been spending without a call.

2

Wire calls and forms to keywords

Four pieces get connected: GA4, call tracking, conversion tags and the ads themselves, so a ring at 4 p.m. traces back to the search that caused it.

3

Build one page per job

Each campaign gets a landing page built around a single service, with the phone number where a thumb lands.

4

Adjust bids daily, then weekly

The first 30 days get daily attention on bids and search terms; after that the account moves to a weekly review.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof

A Gulf Coast glass company’s website, search and ads

Dixie Glass serves the Mississippi Gulf Coast and has been in business since 1946. Its website, SEO and Google Ads were all Lithium’s work. Hillsview Building’s Nathan Boos gives a separate owner’s view in the quote.

Dixie Glass website homepage for glass services on the Mississippi Gulf CoastGlass

Dixie Glass

76%more conversions

January vs the January before

ads conversion rate
15.57%
ads conversion rate
organic traffic
+18.2%
organic traffic
Read the case study
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosNathan BoosHillsview Building

Around Antioch

Where an Antioch campaign can spend

Start with Antioch, then add a second city from the list below once the first one’s cost per call is known. The metro and state pages cover the wider map.

Published price

What PPC management costs in Antioch

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What Antioch owners ask before running ads

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much should an Antioch business spend on ads?

Start from what a booked job is worth to you, then work back through your trade’s click price and the share of clicks that turn into calls. Two trades with the same budget can afford very different numbers of clicks, so the starting figure differs by trade.

When do the ads start producing calls?

The first calls typically arrive within the first week, once tracking is live. From there the account improves by subtraction: drop the search terms that never turn into a conversation and give the rest more room.

How long is the PPC agreement?

The first term is six months, then the agreement runs month to month on 30 days’ notice. The campaign plan and budget are approved before launch, so the first six months start from a scope you have seen.

Should we advertise beyond Google?

It can make sense. Beyond Google, Lithium manages Microsoft Ads and ads on Facebook and Instagram. A second channel earns its budget when your buyers already spend time there or when your trade’s Google clicks cost more than the jobs can carry.

What shows up in the monthly report?

You see calls, leads and cost per lead for each campaign, beside the search and the ad that produced them. Mark which leads turned into work, and the same report adds the cost of a booked job.

Free action plan

Get a free ad budget plan for your Antioch trade

A free budget plan starts with what a booked job pays you and the months your crew is busiest. Send both plus the trade you run, and a co-founder will set a starting budget for that work on a short video call.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan