GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Antioch, California
An Antioch service business gets Google Ads with each call traced to its keyword, and a budget agreed before the first campaign runs.

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Businesses
we’ve worked with
Businesses we’ve worked with
The price of a click
A click on “plumber antioch” averages $41.57, and the price is not the same for every trade. At that cost, every call has to tie back to the keyword that paid for it. Lithium Marketing runs the account, the tracking and the landing pages that make that possible for Antioch service businesses.
A click on “garage door repair antioch” averages $39.10, one on “pest control antioch” $36.13 and one on “hvac repair antioch” $7.47. The spread decides the split: expensive clicks need a tighter set of search terms and a page built for one job, while cheap ones can afford a wider test.
The results page, observed
No paid ads appeared on the “plumber antioch” results page when we checked. Ad slots rotate through the day, so read that as one snapshot, and keep the Google Business Profile and the service pages in place whether or not a campaign runs.
The search terms matter more than the bid when clicks cost this much. “Landscaping antioch” draws 70 searches a month and costs $21.81 a click, so a landscaper should start with the projects it wants and build the campaign around those terms.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency antioch | under 10 | not reported |
| ppc agency antioch | under 10 | not reported |
| ppc management antioch | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber antioch | 390 | $41.57 |
| garage door repair antioch | 70 | $39.10 |
| pest control antioch | 260 | $36.13 |
| landscaping antioch | 70 | $21.81 |
| electrician antioch | 70 | $19.50 |
| hvac repair antioch | 10 | $7.47 |
| roofing company antioch | 10 | not reported |
| water damage restoration antioch | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber antioch”, as Google showed it to a searcher located in Antioch. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Where the money goes
Of Contra Costa County’s 429,260 housing units, 68.0% are owner-occupied, so homeowner searches should carry most of the campaign.
If a hot week brings a run of no-cooling calls, the HVAC budget should be able to move within days, not sit flat until the next month. Lithium adjusts bids daily through the first 30 days, then weekly, so the spend can follow what the phone is doing.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Click prices by trade
Not every trade pays the same for a click. A click on “electrician antioch” averages $19.50, well below the plumbing price, so an electrician can test more searches for the same budget.
Campaign structure follows the trade. A pest company sells a recurring visit and a roofer sells one large job, so their ads should promise different things.
County Business Patterns
Trade and home service businesses in Contra Costa County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Tracking goes in before the budget moves, and the campaign follows the calls after that.
We keep the campaigns that convert and list the search terms that have been spending without a call.
Four pieces get connected: GA4, call tracking, conversion tags and the ads themselves, so a ring at 4 p.m. traces back to the search that caused it.
Each campaign gets a landing page built around a single service, with the phone number where a thumb lands.
The first 30 days get daily attention on bids and search terms; after that the account moves to a weekly review.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof
Dixie Glass serves the Mississippi Gulf Coast and has been in business since 1946. Its website, SEO and Google Ads were all Lithium’s work. Hillsview Building’s Nathan Boos gives a separate owner’s view in the quote.
Glass76%more conversions
January vs the January before
“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Antioch
Start with Antioch, then add a second city from the list below once the first one’s cost per call is known. The metro and state pages cover the wider map.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Start from what a booked job is worth to you, then work back through your trade’s click price and the share of clicks that turn into calls. Two trades with the same budget can afford very different numbers of clicks, so the starting figure differs by trade.
The first calls typically arrive within the first week, once tracking is live. From there the account improves by subtraction: drop the search terms that never turn into a conversation and give the rest more room.
The first term is six months, then the agreement runs month to month on 30 days’ notice. The campaign plan and budget are approved before launch, so the first six months start from a scope you have seen.
It can make sense. Beyond Google, Lithium manages Microsoft Ads and ads on Facebook and Instagram. A second channel earns its budget when your buyers already spend time there or when your trade’s Google clicks cost more than the jobs can carry.
You see calls, leads and cost per lead for each campaign, beside the search and the ad that produced them. Mark which leads turned into work, and the same report adds the cost of a booked job.
Free action plan
A free budget plan starts with what a booked job pays you and the months your crew is busiest. Send both plus the trade you run, and a co-founder will set a starting budget for that work on a short video call.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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