GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Paid search for Appleton trades
Appleton PPC management built around what a click costs in your trade.
Appleton businesses keep the Google Ads account in their own name, with a landing page per job and reports on calls, leads and cost per lead.
- Ads run in your account
- Click costs priced by trade
- Calls counted from day one
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The click price
Appleton PPC starts with the click price
Lithium Marketing runs Google Ads for Appleton service businesses, and the first question is what a click costs in your trade. “garage door repair appleton” averages $27.99 a click, so an account that cannot show which clicks became calls is guessing with real money. The Google Ads account is in your name, not ours, and you keep it.
Plumbing clicks average $23.85 in Appleton, and electrical clicks $10.82, so the same budget buys very different numbers of visits by trade. That spread decides how the campaign is built: the trades with the highest click costs get the tightest search terms and the landing pages that convert best.
The trade table
Reading Appleton’s click costs
In Appleton, roofing clicks average $22.40 and landscaping clicks $5.44. A landscaper can test a broad set of searches on a small budget, while a roofer should bid on the repair and replacement jobs that pay for the click.
When we checked the “plumber appleton” results page, no paid ads showed, and the Map Pack came first. Ads can still work here, but the account has to earn its place beside a profile that is already doing the work.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency appleton | under 10 | not reported |
| ppc agency appleton | under 10 | not reported |
| ppc management appleton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair appleton | 320 | $27.99 |
| plumber appleton | 880 | $23.85 |
| roofing company appleton | 70 | $22.40 |
| pest control appleton | 480 | $15.68 |
| electrician appleton | 390 | $10.82 |
| landscaping appleton | 480 | $5.44 |
| water damage restoration appleton | 110 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 124 to 485 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber appleton”, as Google showed it to a searcher located in Appleton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The budget calendar
When the budget should be heaviest
Appleton has a humid continental climate, with warm to hot summers and rather cold winters. If your trade runs on the seasons, the ads should follow your own calendar, heavier in the weeks before your busy stretch and lighter when the phone already rings.
Snowfall in Appleton is lighter than in many other cold areas close to the Great Lakes. Set the winter budget from your own work history rather than a forecast, and keep the ad copy on the jobs you take in January.
- residents (2025 estimate)
- 75,452
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 32,221
- housing units
- of occupied homes owner-occupied
- 67.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.7%
- of homes built before 1980
- median home value
- $231,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The county trades
Which Appleton trades the ads should target
Outagamie County has 22 roofing contractors and 20 painting contractors. A campaign for either trade should name the exact jobs it wants, because a generic ad for “roofing” spends money on searches you cannot serve.
New home builders number 49 and excavation and site preparation contractors 32 in Outagamie County. Those are project sales with a longer decision, so the landing page should ask for the drawings, the timing and the site address before the first call.
County Business Patterns
Trade and home service businesses in Outagamie County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors89
- Landscaping services74
- Electrical contractors71
- Residential remodelers71
- New home builders49
- Excavation and site preparation contractors32
- Roofing contractors22
- Painting contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first 30 days
Before the first Appleton campaign runs
The account is audited and wired for tracking first, then the campaigns follow your own busy months.
1
Open or clean up the account
The account goes into your name, with your billing and your login, and we keep the campaigns that already produce calls.
2
Wire the tracking first
GA4, call tracking and form events go in before spend, so the account shows calls and leads as well as clicks.
3
Build a page per job
Each advertised job gets a landing page that repeats the offer in the ad and makes the call or form obvious.
4
Work the account daily, then weekly
For the first 30 days we work the account daily. After that it gets a weekly review, timed to your busy months.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A client record
Dixie Glass and the three services behind its card
Dixie Glass sells and installs glass on the Mississippi Gulf Coast, where the company has traded since 1946. A website, SEO and Google Ads all came from Lithium, and the card beside this note shows what the three produced. Marc Rickabaugh of Rickabaugh Construction is quoted next to it.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAcross Wisconsin
Campaigns for the cities you target
A campaign can target any of the cities below, and each PPC page carries that market’s click costs. The Wisconsin directory lists the rest of the state if your ads reach further.
Published price
What PPC management costs an Appleton business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should an Appleton business put into ad spend?
Start with what a job is worth and what a click costs in your trade, then set a monthly budget that can buy enough clicks to learn from. Management is from $500 a month, plus ad spend, and we agree the fee before the first campaign goes live.
When do the first calls come in?
Most accounts see calls in the first week or so once tracking is live. The weeks after are about removing the searches that never turn into work and putting that money behind the ones that do; the report tracks calls, leads and cost per lead as that changes.
Who owns the Google Ads account?
You do. It is opened with your business name, your billing and your login, and it stays with you if you stop working with Lithium. The campaigns, the history and the conversion data go with the account.
Do you run ads on Meta and Microsoft too?
Yes, when the numbers make a case for them. Besides Google, Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram. We begin with one channel, watch what it returns and add the next only when the report earns it.
What shows up in the monthly report?
Calls, leads and cost per lead, campaign by campaign. If your team notes which leads turned into work, that column goes in too, so the next budget decision rests on what the phone brought in, not on clicks.
Free action plan
Get a free Google Ads plan for your Appleton trade
Bring the current account and the months your phone rings hardest. A co-founder will price a click in your trade on a short video call and lay out where the next dollar of spend should go.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ