GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Paid campaigns • Appleton
Appleton PPC for Google and Facebook Ads with a clear goal.
Judge Appleton Google and Facebook Ads by useful customer requests, with PPC reporting that keeps each campaign's purpose visible.
- Define the channel purpose
- Match the destination
- Review request context
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Campaign roles
Appleton PPC with a goal for each channel
Lithium Marketing manages Appleton PPC around the inquiry each campaign should produce. A landscape company comparing Google and Facebook Ads needs a clear purpose for its search offer and its project-image advertising before dividing the budget.
An average click on “landscaping appleton” costs $5.44, and the phrase draws 480 monthly searches. Those values help discuss a search campaign for the accepted service; a visual project ad needs its own agreed customer conversation.
Search context
Preserve what the customer was responding to
The observed Appleton plumbing results began with the Map Pack and included People Also Ask. Search customers can be comparing providers or clarifying a practical question. We match the landing-page answer with the service in the ad.
The same results included Yelp. A paid visitor may also compare other providers, so the campaign destination needs an accurate offer. Facebook project creative should lead to the service shown rather than an unexplained general homepage.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency appleton | under 10 | not reported |
| ppc agency appleton | under 10 | not reported |
| ppc management appleton | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair appleton | 320 | $27.99 |
| plumber appleton | 880 | $23.85 |
| roofing company appleton | 70 | $22.40 |
| pest control appleton | 480 | $15.68 |
| electrician appleton | 390 | $10.82 |
| landscaping appleton | 480 | $5.44 |
| water damage restoration appleton | 110 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 124 to 485 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber appleton”, as Google showed it to a searcher located in Appleton. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Regional campaigns
Approve the territory for each advertised offer
Appleton belongs to the broader Fox Cities region. Agree which locations the search service and project campaign cover; a wider audience should still reach an offer your team accepts.
Staff notes identify what each requester wanted. Keep early project ideas distinct from estimate-ready requests when judging the usefulness of the campaigns.
- residents (2025 estimate)
- 75,452
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.3%
- population change, 2020 to 2025
- housing units
- 32,221
- housing units
- of occupied homes owner-occupied
- 67.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 64.7%
- of homes built before 1980
- median home value
- $231,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Landscape intent
The request type belongs in the comparison
Outagamie County's chart separates landscaping services from new home building. Project imagery should identify the landscape work your company accepts, so an ad does not imply that you deliver the whole construction project.
We keep the creative's offer beside channel evidence. A shared conversion total can hide different request purposes and should not decide the next spend by itself.
County Business Patterns
Trade and home service businesses in Outagamie County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors89
- Landscaping services74
- Electrical contractors71
- Residential remodelers71
- New home builders49
- Excavation and site preparation contractors32
- Roofing contractors22
- Painting contractors20
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Agreed work
Compare Google and Facebook against their offers
Make the campaign purpose part of the budget conversation.
1
Approve each goal
Choose the useful landscape request for search and for project advertising.
2
Match message and page
Use destinations that explain the same accepted work as the ad.
3
Preserve inquiry context
Staff notes show whether responses concern the intended project or another service.
4
Decide from useful responses
Compare spend with the requests for each purpose before shifting money.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Combined client work
Dixie’s conversions improved with website design and search
Dixie Glass on the Mississippi Gulf Coast worked with Lithium on website design, SEO and Google Ads; its case study records ad conversion and organic improvements. Marc Rickabaugh of Rickabaugh Construction describes his website and SEO experience.
Glass“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionCity campaign pages
Explore the places your campaigns can cover
Green Bay, Milwaukee, Waukesha, Madison, Racine and Kenosha have linked PPC pages. Wisconsin's directory includes more options; your business approves the locations for each offer.
Published price
The Appleton PPC management investment
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Comparing paid channels for Appleton
Still curious?
Call (503) 766-5964 or email [email protected].
Is a Facebook inquiry equivalent to a Google search inquiry?
Not necessarily; each campaign may start a different conversation. We agree on that purpose before launch. Staff notes help explain whether the response is useful for the advertised offer.
Can Lithium manage Facebook and Instagram Ads?
Yes, Meta advertising on Facebook and Instagram is a managed offer. We scope it against the service request you want. The management work depends on spend, channels and landing pages.
Should a project-image ad go to the homepage?
Use a destination that explains the advertised project. A homepage can work if it makes that offer clear. A visitor should not have to guess what service the image represents.
How do we compare campaigns with different forms?
Keep the requested service and qualification information beside each conversion. We inspect what the forms collect and how staff classifies responses. Matching totals alone do not establish matching quality.
When is a channel budget change justified?
Change it after comparing spend with useful requests for the agreed purposes. An early project discussion can differ from an estimate request. We explain that distinction before recommending a shift.
Free action plan
Get an Appleton PPC plan with a purpose for each channel
Bring your campaigns and examples of their responses. On a short video call with a co-founder, we’ll define how the Google and Facebook offers should be judged.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ