GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Auburn, Maine
Auburn PPC that reports cost per lead every month.
Your Google Ads account stays yours when Lithium runs an Auburn campaign, with every call counted and a report on cost per lead.
- Your Google Ads account, your billing
- Tracking wired before the first campaign
- A report on what a lead costs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The account and the math
What an Auburn campaign should prove
A Google Ads campaign answers one question fast: what a call costs. The management fee runs from $500 a month, plus ad spend, and the ad budget stays yours. The first job is to make the account readable: who owns it, what a click buys and which campaign produced the call. Lithium Marketing runs that work for service businesses in Auburn, and the account is in your name from the start, with your billing and your history, and it stays yours if the work stops.
The median home in Androscoggin County was built in 1969, so repair and replacement work is where the page copy should start: a furnace, a roof, a panel. A campaign that names those jobs on the landing page gives a customer something to recognize before they call.
The page we checked
What the Auburn results page says about paid space
When we checked “plumber auburn me”, no ads showed and the local listings held the top of the page. That is one search on one day, and it is the kind of reading that decides where a first month of budget goes: a page with no ads on it is worth a test, and a page full of them is a different decision.
On that Auburn page, the three local listings carried 35, 79 and 12 Google reviews, and a customer who taps an ad may look at that map before deciding. A campaign that counts only clicks misses that second stop, which is why the report counts calls and forms, not clicks.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency auburn me | under 10 | not reported |
| ppc agency auburn me | under 10 | not reported |
| ppc management auburn me | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 12 to 79 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber auburn me”, as Google showed it to a searcher located in Auburn. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Auburn market
The renter question, and the radius
59.1% of Auburn's occupied homes are owner-occupied, which leaves a share of renters, and for those calls a landlord may need to approve the work. A landing page should ask who can authorize the repair, because that answer decides whether the call turns into a job.
Auburn has 429 people per square mile. Auburn covers 59.342 square miles of land, so a radius drawn around the shop can reach a lot of ground. Draw it around the jobs you take, and give the towns past it their own line in the budget.
- residents (2025 estimate)
- 25,441
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 11,136
- housing units
- of occupied homes owner-occupied
- 59.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 73.8%
- of homes built before 1980
- median home value
- $282,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Androscoggin County
Which trades to split, and which to watch
Androscoggin County has 45 electrical contractors and 14 roofing contractors, and the two need very different campaigns: a panel upgrade is planned weeks out, a roof leak is not. The account should split them, with a campaign, a budget and a landing page for each.
The small trades need their own math: Androscoggin County has 3 pest control companies and 4 septic tank services. Those campaigns need a page that names the job and the towns covered, and a budget sized to what the job is worth.
County Business Patterns
Trade and home service businesses in Androscoggin County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors69
- Residential remodelers62
- Landscaping services47
- Excavation and site preparation contractors47
- Electrical contractors45
- New home builders23
- Painting contractors16
- Roofing contractors14
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the account gets set up
Tracking goes in before the budget moves, and the campaigns follow the jobs your crews can take.
1
Open the account in your name
Your billing, your history and your conversion data sit in an account you own, whether Lithium starts fresh or works inside one you already have.
2
Install the tracking first
Call tracking, GA4 and conversion tags are installed before the first campaign, so the first report opens with calls and forms, not impressions.
3
Campaigns split by job
Each job you want gets its own campaign and landing page, with search terms and ad text built around that job.
4
Review daily, then weekly
For the first 30 days, bids and search terms are reviewed every day; after that the review moves to weekly.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a Gulf Coast glass company
Dixie Glass: website, SEO and Google Ads
Daniel Busby of Willard Power Vac, an air duct and dryer vent company, gives the recommendation beside the card. The numbers are Dixie Glass's, a Mississippi Gulf Coast glass company that hired Lithium for a website, SEO and Google Ads, and all three produced them.
Glass“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Auburn
One account, several towns
A campaign can name Lewiston, Portland, South Portland and the New Hampshire towns of Rochester, Dover and Concord from one account, with a separate budget line for each place you turn on. The list below shows how each nearby market is set up, and the Maine page holds the rest of the state.
Published price
What the Google Ads fee covers in Auburn
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you set an Auburn ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly budget does an Auburn campaign need?
Enough to buy the calls you want at a price the jobs can carry. A roofer chasing replacements needs a larger monthly budget than a painter chasing repaints, and both need enough to leave a campaign running long enough to read. We set the first month together and change it when the report has real numbers.
When do calls start coming in?
Tracking is live before the first campaign, so week one gives you the first calls to read. Weeks two through four are subtraction: drop the search terms that bring clicks and nothing else, and move that money to the ones that bring calls. Cost per lead is a number to read after that, not on day one.
What contract comes with PPC work?
There is a six-month starting term, because the first months are where search terms and cost per lead settle. After the first six months it runs month to month, and 30 days' notice is all it takes to end it. The written agreement carries the rest of the terms and the fee, and you see both before the account opens.
Should I advertise beyond Google?
A second channel can help. Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram, and one of them is worth adding when your customers already spend their time in that feed. Google comes first because the searches are there, and a new channel has to show in the report that it returns more than it costs.
Whose Google Ads account does Lithium work in?
Yours. The account, the billing and the conversion history carry your business name, so the data stays with you if the work ever stops. If there is no account yet, Lithium opens one in your name before the first campaign.
Free action plan
Find out what an Auburn lead costs before you spend
Send the trade, the months that fill your calendar and the number you can spend each month. A co-founder will put the campaign plan, the report and the account ownership in front of you on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ