SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO for Auburn, Maine
An SEO company for Auburn businesses that keeps the profile, pages and reviews in step.
The local listings held the top of the Auburn page we checked, so the first month goes into the Google profile and its reviews.
- Services and hours kept current
- One page per job, not per trade
- Reviews asked for after the work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The local search screen
Where the local search work begins in Auburn
Google decides which businesses appear in the map and in what order, so the work starts where an owner has control: the profile, the pages and the reviews behind them. Lithium Marketing does that local search work for service businesses in Auburn, and the monthly report counts the calls it produces.
Auburn and its sister city Lewiston are known locally as the Twin Cities, and a customer on either side of the Androscoggin may type either name. The profile and the pages should name every town you cover and every trade you take, and the report should count the calls those pages produce.
Search in Auburn
What the Auburn results page puts in front of a customer
BBB, Facebook and Yelp held places in the top ten results for “plumber auburn me” when we checked, so a good part of that page belongs to directories, not contractors. A customer who reads one of those pages and then searches the company name should find a site that answers the same questions.
The three local listings carried 35, 79 and 12 Google reviews for “plumber auburn me”, so a smaller count can sit beside a larger one in the same list. No AI Overview showed on the Auburn page when we checked, which puts the weight back on the titles and the pages a customer can read. Answer the question in the first line and the click gets easier.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency auburn me | under 10 | not reported |
| seo company auburn me | under 10 | not reported |
| seo services auburn me | under 10 | not reported |
| seo auburn me | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 12 to 79 Google reviews each
- Directories in the top 10
- Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber auburn me”, as Google showed it to a searcher located in Auburn. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Auburn market
Older houses, and the pages a customer looks for
Most of Auburn's housing was built before 1980: 73.8% of the city's homes. The median home was built in 1954, which points to repair and replacement pages ahead of new-build galleries: a furnace that quit, a roof that leaks, a panel that needs more room, each with a photo from a house of that age.
Auburn has 11,136 housing units, and the work is on the ones already standing: a repair, a replacement or an addition, each worth a page of its own. A town page, a job page and a phone number a thumb can hit do more for a call than a paragraph about customer service.
- residents (2025 estimate)
- 25,441
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.7%
- population change, 2020 to 2025
- housing units
- 11,136
- housing units
- of occupied homes owner-occupied
- 59.1%
- of occupied homes owner-occupied
- of homes built before 1980
- 73.8%
- of homes built before 1980
- median home value
- $282,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Androscoggin County
The county count behind every trade page
Androscoggin County has 69 plumbing, heating and air-conditioning contractors, 62 residential remodelers and 45 electrical contractors, and one label rarely covers a single job. Someone searching for a furnace repair is not looking for a heat pump quote or a drain cleaning. Each of those jobs deserves its own page, because the customer who types one phrase is not shopping for the other two.
Androscoggin County has 16 painting contractors, and a painter who wants repaints should say so on the page, not list every finish under one heading. The same goes for the jobs on the edges of your trade: the page that names one of them is the page a customer recognizes.
County Business Patterns
Trade and home service businesses in Androscoggin County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors69
- Residential remodelers62
- Landscaping services47
- Excavation and site preparation contractors47
- Electrical contractors45
- New home builders23
- Painting contractors16
- Roofing contractors14
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the retainer does, in order
Clear what keeps pages out of Google, fill the profile, write a page for each job you want, then tend the links and the reviews.
1
Clear what keeps pages out of Google
Crawl errors, slow pages and broken internal links get fixed first, because a page Google cannot reach never earns a call.
2
Put every service in the profile
The Google profile gets your categories, services, hours and towns, and the site repeats them so the two agree.
3
Write the page for each job
Each page answers the questions a customer asks about that job, names the towns you serve and ends with a way to call or ask for an estimate.
4
Tend the reviews and the links
Finished customers get a simple ask for a review, and links go to the pages that need them. The monthly report shows the calls that follow.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof from a septic company
A septic company, three kinds of work
The card's numbers belong to Byers Septic Service and come from Lithium's work on a new website, SEO and Google Ads. Nathan Boos of Hillsview Building recommends the team in the quote beside it.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Auburn
Towns with a page of their own
Lewiston, Portland and South Portland each have their own page for this work. Rochester, Dover and Concord are in New Hampshire, so those pills carry their state. A business that works in more than one of those towns can use the list to decide which town pages to write first, and the Maine page at the end covers every city on the site.
Published price
The monthly range for SEO work in Auburn
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Before you hire for SEO in Auburn
Still curious?
Call (503) 766-5964 or email [email protected].
What moves an Auburn SEO retainer up or down?
Two things: the number of pages the site needs and how much of the county you want covered. A plumber with one location and one repair service sits at the bottom of the published range. A remodeler or a landscaper chasing work in four towns needs more pages, more writing and more profile work, and lands higher. The proposal names the number before any work starts.
When does the retainer start bringing calls?
Expect the technical work to show movement inside 30 days. The local and long-tail gains are a 60 to 90 day project. Calls and leads show up in the report from week one, which gives you a trend to read while positions settle. What Lithium guarantees is the work, not a place on the page.
Does the retainer cover AI search as well?
It does, inside the same retainer. The pages answer questions in the first line, carry schema and keep the business facts consistent, so an AI tool has something clear to read. We cannot promise an AI mention, so the monthly report counts calls and leads.
Does the work cover more than one town?
Yes, if you work in more than one. A page for each town you serve gives a customer a page that names their town, and the profile carries the same service area. The town pages start where you already get calls and grow from there.
What do you need from me to start?
A login for the Google profile, a link to the current site and the list of jobs you want more of. The first call goes through those three and the towns you cover, and the written plan names the pages, the profile work and the first month's tasks.
Free action plan
Find out what your Auburn pages are missing
Send the site address and the jobs you want more calls from. A co-founder walks through the profile, the pages and the reviews on a video call, and the written plan names the first three fixes.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ