GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC for Badger, Alaska
PPC in Badger that spends on the searches that bring calls.
No paid ad showed on the plumber search for Badger when we checked, so the first job is tracking, not more spend.
- Call tracking before the spend
- One service per campaign
- Weekly budget reviews
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, answered
Where Google Ads fits in Badger
Lithium Marketing runs Google Ads for service businesses in Badger, and the management fee is from $500 a month, plus ad spend. The account is opened in your business name, so the campaigns, the history and the data stay with you if the work ever stops.
A short list of services is easier to run than a wide one, so the account starts with the work you most want and grows from there. The reporting follows the calls, not the clicks.
The auction here
What the Badger results page leaves for ads
The page we checked for a plumber search put an AI Overview and local listings ahead of the organic results.
Tracking comes first: GA4, call tracking and the conversion tags. Then one campaign for the service that matters most, with a landing page and a small set of search terms.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency badger ak | under 10 | not reported |
| ppc agency badger ak | under 10 | not reported |
| ppc management badger ak | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 57 to 235 Google reviews each
- Directories in the top 10
- Better Business Bureau, MapQuest
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber badger ak”, as Google showed it to a searcher located in Badger. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
What the housing says about ads
Why the ads follow the housing here
Fairbanks North Star Borough’s median home was built in 1985. A repair or replacement job can start with a search on a phone, so the ad, the page and the form all have to work in one hand.
Badger covers 65.837 square miles of land, so ad targeting by the places you serve keeps the budget off the places you do not. The landing page names the same places, and the number on it rings where someone answers.
- residents (ACS estimate)
- 18,677
- residents (ACS estimate)
- housing units
- 7,602
- housing units
- of occupied homes owner-occupied
- 80.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 32%
- of homes built before 1980
- median home value
- $310,600
- median home value
- people in the Fairbanks-College, AK metropolitan area
- 93,972
- people in the Fairbanks-College, AK metropolitan area
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades here
Which trades here are worth a campaign
The borough’s 2,576 establishments include 11 roofing contractors and 27 landscaping services, and neither group is large. A campaign for one service in one place can be watched closely, and the search terms that waste money surface early.
It also lists 31 excavation and site preparation contractors, 15 painting contractors, 3 glass and glazing contractors and 3 septic tank services. A trade that small needs a short list of search terms and a page that answers what the ad promised, because there is no budget to spend on the wrong clicks.
County Business Patterns
Trade and home service businesses in Fairbanks North Star Borough
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors49
- Residential remodelers47
- Excavation and site preparation contractors31
- Electrical contractors28
- New home builders27
- Landscaping services27
- Painting contractors15
- Roofing contractors11
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Badger Google Ads account gets set up
The account is read before it is changed, and the tracking goes in before the budget moves.
1
Read the account you have
We go through the current campaigns, keep the terms that bring calls and list the ones that spend without a result.
2
Put tracking in first
GA4, call tracking and the conversion tags go in before the budget changes, so every call is counted from the first day.
3
Build by service, not by keyword
Each service you want gets a campaign, a landing page and a small set of search terms that match how it is sold.
4
Tighten the account week by week
Bids and search terms get reviewed daily through the first 30 days, then weekly, against the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A glass company’s ads, site and search work, read together
Dixie Glass sells glass on the Mississippi Gulf Coast. Lithium built the company’s website and has run its SEO and Google Ads, so no single channel can claim the conversion figure on the card. Nathan Boos of Hillsview Building adds a separate view of working with the team on a website and its search work.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Badger
The places a campaign can name
A campaign can be pointed at one city or several, and the Alaska page holds the rest.
Published price
What PPC management costs a Badger business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What to settle before buying ads here
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a Badger business put into ad spend?
Enough that a month of calls covers what the ads cost. Start with a number you can lose while the account learns, then move it once the tracking shows what a call costs.
Who owns the Google Ads account?
You do. Lithium sets it up in your business name and you keep the account, its history and its data if the work ever stops. The first term is six months, then it rolls monthly, and either side can end it with 30 days’ notice.
When do the first calls come in?
Usually inside the first week, once tracking is live and the campaign has a budget. The early days are for learning which terms convert, and the report shows what a lead cost as that picture fills in.
Do we need Microsoft Ads or Meta ads too?
Not on day one. Google is where a trade search already names the service, so the first campaign runs there. Lithium also manages Microsoft Ads and Meta ads on Facebook and Instagram, and we add a channel when the calls it brings can be counted against its cost.
What does the management fee cover?
Campaign setup, bids, search terms, the landing page and the monthly report. Ad spend is billed separately, the fee moves with your budget and the number of channels, and you see the fee before anything launches.
Free action plan
See what a Badger campaign would cost before you spend
Bring your trade, the services worth advertising and the places you cover, plus the current account if there is one. On a short video call, a co-founder walks through what that account has produced, or starts the first plan from scratch, and sets it out in writing.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ