FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Baton Rouge, Louisiana
Paid search for Baton Rouge that starts from your cost.
The Baton Rouge Google Ads campaigns here aim at real jobs, the account stays in your name and each call carries the campaign that earned it.
- Paid clicks wired to your goals
- A landing page per job type
- Spend follows the busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Baton Rouge PPC, answered
How a Baton Rouge ad budget gets set
Lithium Marketing builds Baton Rouge Google Ads around cost per booking, not raw spend. One garage door search here costs about $30.68 a click, so every wasted click is real money, and each ad sends that click to a page built to convert it.
We set the budget from what a booked job is worth to you, then work backward to a target cost per lead. Some trades can spend more per click than others, and the numbers decide the plan, not a monthly figure that sounded good in a pitch.
Search in Baton Rouge
The searches a Baton Rouge campaign can buy
Buying a placement is not the same as earning one. Your ad appears for the phrase you bid on, so a Baton Rouge trade can hold page one from the day the campaign starts while the slower work on local pages catches up.
One caution: no ads showed for “plumber baton rouge” the day we checked, so the space above the free results sits open to buy. A campaign can hold those slots from launch while a finished profile and strong local pages keep earning the free ones.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency baton rouge | 10 | not reported |
| ppc agency baton rouge | 10 | not reported |
| ppc management baton rouge | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair baton rouge | 320 | $30.68 |
| roofing company baton rouge | 880 | $20.32 |
| pest control baton rouge | 1,600 | $18.10 |
| electrician baton rouge | 590 | $18.05 |
| plumber baton rouge | 1,600 | $17.81 |
| hvac repair baton rouge | 40 | $15.73 |
| landscaping baton rouge | 590 | $13.14 |
| water damage restoration baton rouge | 70 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 77 to 631 Google reviews each
- Directories in the top 10
- Facebook, Thumbtack, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber baton rouge”, as Google showed it to a searcher located in Baton Rouge. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Baton Rouge market
How the market sets a Baton Rouge budget
East Baton Rouge Parish carries 456,180 residents and 12,542 business establishments. For a trade, that crowd is the whole addressable market, so the budget goes where searches turn into booked calls, not where clicks are cheapest.
The month matters too. A trade whose work is seasonal gets a budget that rises before the busy stretch and pulls back after it, checked weekly, so spend follows demand and never sits flat all year.
- residents (2025 estimate)
- 222,795
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.7%
- population change, 2020 to 2025
- housing units
- 106,712
- housing units
- of occupied homes owner-occupied
- 47.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 58%
- of homes built before 1980
- median home value
- $234,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Baton Rouge
Per-click prices across Baton Rouge trades
Click prices swing widely by trade. A garage door click runs about $30.68 and a plumbing click about $17.81, while pest control averages $18.10 and roofing $20.32. The right trade for you depends on what a job is worth, not on which click is cheapest.
We size the daily budget to the trade. Electrical clicks average $18.05 and HVAC clicks about $15.73, so the target cost per lead is set for your trade and then tuned from the data each month.
County Business Patterns
Trade and home service businesses in East Baton Rouge Parish
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors137
- Residential remodelers132
- Landscaping services109
- Electrical contractors97
- New home builders79
- Roofing contractors42
- Painting contractors31
- Pest control companies30
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The campaign
From account setup to a Baton Rouge launch
The account launches only once conversion tracking has been tested on a real call and a real form.
1
Agree what a lead is worth
We put a number on a booked job, then set the target cost per lead and the monthly budget from it before writing a single ad.
2
Build the account in your name
The Google Ads account is created under your login, with campaigns split by service and by town so each term gets its own ad.
3
Write ads and landing pages
Each high-intent search gets an ad and a matching page, with the phone number and form above the fold and conversion tracking from day one.
4
Review the numbers together
A co-founder walks the cost per lead and the booked calls with you every month, and the budget moves to whatever is working.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
Fence ads and the calls they brought
F&W Fence bought Google Ads, SEO and a rebuilt website from Lithium, and the keyword and conversion figures on the card come from the three sharing one plan. Marc Rickabaugh, who owns Rickabaugh Construction, speaks to the results in his own review beside the card.
Fence“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Baton Rouge
Campaigns for trades across the region
A campaign can reach the towns around Baton Rouge without leaving the same account, and each town gets its own budget. On the coast, Gulfport and Hattiesburg run the same way, and the Louisiana page has the full city list.
Published price
What a Baton Rouge campaign costs to run
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you approve a Baton Rouge budget
Still curious?
Call (503) 766-5964 or email [email protected].
What does Google Ads management cost in Baton Rouge?
Management starts at $500 a month, plus ad spend. A typical account runs $500 to $1,500 a month in management, plus ad spend of $2,000 to $5,000 a month, and your proposal states both numbers before anything runs.
Do you build the landing pages too?
Yes, and they are part of the work. Each high-intent search gets a page written for it, with the phone number and form where a visitor sees them without scrolling, so the click does not land on a generic home page.
Which trades get the most out of Google Ads here?
It depends on job value more than click price. A $30.68 garage door click pays off when a job runs into the thousands, while cheap clicks in a low-value trade can still lose money. We look at your numbers, not a generic list.
Will the budget change month to month?
It can. If a stretch of the year brings more of your calls, the budget rises before it and pulls back after, and the monthly report shows what each change returned.
Who runs the account day to day?
An account manager tunes bids and search terms day to day, and a co-founder reviews the account with you each month. You keep the login the whole time, so the account and its history stay yours.
Free action plan
Get a free Baton Rouge budget plan
Share your trade and the value of one booked job, and a short call covers what your clicks cost here and how that first month would run.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ