Bear PPC that knows what a click costs before the budget moves.

Enough to buy a few weeks of clicks in your trade and still cover the management fee, which starts at $500 a month, plus ad spend. A trade at $51.44 a click needs a bigger opening budget than one at $4.82, so the number comes from your trade's click cost and what a job is worth.

The first week usually produces calls if tracking is live. From there the work is subtraction: drop the search terms that spend without a call, put the money behind the ones that fill the calendar, and watch cost per lead settle.

Yours. The account is opened in your name, and Lithium works inside it, so the campaign history, the conversion data and the payment method stay with your business if the relationship ends.

Not at the start. The Google account comes first, because a second channel splits the budget before the first one has proved anything. If Google reaches its limit, or if your buyers already spend their time on Facebook, Instagram or Microsoft Ads, that next channel is scoped then. Each one is measured before it gets a bigger share.

The report is built from the work, not from clicks: each campaign shows the calls it produced and what those calls cost. When your team marks a lead as a job you won, that job is counted against the campaign that brought it in. Then next month's budget goes to the campaign that fills the calendar, and the one that only spends gets cut.