Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Beaumont, Texas
Beaumont Google Ads accounts start with call tracking, so each report shows calls, leads and cost per lead by campaign.

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Beaumont PPC, answered
The trade sets the price of a Beaumont click, and “garage door repair beaumont” averages $56.62 a click. Lithium Marketing starts every Google Ads account with call tracking, so the first month shows which clicks became calls and the cost per lead for each campaign.
Restoration clicks cost even more: “water damage restoration beaumont” averages $61.66 on about 20 searches a month. At the other end, “landscaping beaumont” averages $1.98, which lets a landscaper test a small campaign before committing a larger budget.
Click costs in Beaumont
“Pest control beaumont” averages $19.66 on 720 searches a month, and “plumber beaumont” averages $14.78 on 1,000 searches a month. A cheaper click is not automatically a cheaper lead, so the report counts calls, leads and cost per lead, not clicks.
The plumber result we checked opened with Local Services, then the Map Pack; no ordinary paid ad sat between them. Those placements move by hour and by searcher, which is why the ad account and the profile are planned side by side.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency beaumont | under 10 | not reported |
| ppc agency beaumont | under 10 | not reported |
| ppc management beaumont | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| water damage restoration beaumont | 20 | $61.66 |
| garage door repair beaumont | 260 | $56.62 |
| pest control beaumont | 720 | $19.66 |
| plumber beaumont | 1,000 | $14.78 |
| electrician beaumont | 260 | $10.24 |
| landscaping beaumont | 170 | $1.98 |
| hvac repair beaumont | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber beaumont”, as Google showed it to a searcher located in Beaumont. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Beaumont calendar
Beaumont has a wet season from April to October and a dry season from November to March, and the city gets more than 65 inches of rain in a year. If your calls follow the wet months, the budget should be heavier then; if they do not, the report will say so before you commit a season’s spend.
In Jefferson County, 54.3% of homes went up before 1980. If your ads sell repair or replacement work, the two offers need separate landing pages and separate budgets, because a repair call and a replacement estimate are different jobs.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Jefferson County
Jefferson County lists 45 electrical contractors and 15 pest control companies, and the two trades buy clicks at different prices. The budget follows the click price and the value of a booked job, not the size of the county list.
Garage door and restoration clicks run highest in Beaumont, while pest control sits lower. A garage door company can put a tight budget behind one repair campaign; a restoration company should prove a single damage type before widening the account.
County Business Patterns
Trade and home service businesses in Jefferson County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The paid-search test
Tracking goes in before the budget moves, and one job type carries the first test.
Write down the work you will send a crew to and the jobs you turn down; the campaign is built around that list.
Each trade’s average click and the value of a booked job decide the starting budget and the ceiling.
One landing page per job type, with the phone number and the form above the fold on a phone.
Search terms, calls and the jobs your team marks as booked get reviewed together, and the budget follows the ads that produced jobs.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof from a garden center
Drake’s 7 Dees runs a garden center, and the card comes from three pieces of Lithium work: Google Ads, a new website and SEO. The paid campaign is one part of the result. Dave Turin of Dozer Dave supplies the separate quote.
Garden center380%more organic traffic
in one year
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DavePPC around Beaumont
Houston, Pearland and League City can each carry a separate budget line, and so can Lake Charles, Louisiana. Keep the reporting split by city so a strong month in one market does not hide a weak one in another.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
Management starts at $500 a month, plus ad spend, and the proposal fixes the fee before a campaign goes live. Ad spend, the channels in play and landing page work are what move it. Six months is the usual first term; after that the agreement continues month to month with 30 days’ notice.
Start from what a booked job is worth, then work backward to a click price your margin can carry. A garage door repair near the top of Beaumont’s click costs needs a tighter page and a smaller test than pest control lower down. We pick the starting number together, then let the tracking show the real cost per lead.
The first calls typically arrive within the first week, once tracking is live. The weeks after are for cutting search terms that never produce a call and moving budget toward the ones that book.
It depends on where your buyers are. For most Beaumont trades Google comes first; Microsoft Ads and Meta ads on Facebook and Instagram are options when a trade’s buyers spend time there or Google clicks run high. Every channel reports into the same call tracking, so a second one is added only after the first produces calls.
The report follows the lead, not the click. Each call and form carries the search and ad that produced it, and the monthly view lists calls, leads and cost per lead by campaign. Once your team marks which of those became jobs, the next budget move is obvious.
Free action plan
Bring your trade, the busy months and the value of a booked job. A co-founder turns them into a first campaign plan on a short video call.
What we’ll cover
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