Beaverton PPC Campaigns Built to Turn Clicks Into Customers
More phone calls and booked work from Google search, and now from AI search too.
Google Ads, Microsoft Ads, and Meta campaigns for Beaverton service businesses, engineered around the only metric that pays back: revenue per booked lead, not click volume.
Latest case study below: +76% Google Ads conversions on a 2.29% spend increase.
- Google Ads, Microsoft Ads, Meta, LinkedIn. Every channel where the cost-per-lead math closes
- Conversion tracking wired to your CRM, not just Google Ads (GA4 + CallRail + offline imports)
- Dedicated landing pages per intent. The home page is not a landing page
- Monthly reporting tied to leads and revenue. Google Partner. 5.0 across 30+ Google reviews
Partner
How a 78-year-old Gulf Coast glass company drove 76% more Google Ads conversions on a 2.29% spend increase.
Beaverton service businesses face a Westside Portland auction inflated by the Silicon Forest tech workforce and the Nike global headquarters, where the cheapest click is rarely the cheapest lead. The Dixie Glass campaign shows what disciplined PPC management does to that math.
Dixie Glass, a third-generation Mississippi Gulf Coast glass company in business since 1946, came to Lithium with Google Ads campaigns that were spending without producing tracked conversions. We rebuilt the campaigns around proper conversion tracking, tightened the keyword and match-type strategy, deployed dedicated landing pages, and wired CallRail through to GA4. Over twelve months, on only a 2.29 percent ad spend increase, Google Ads conversions climbed 76 percent and the campaign conversion rate landed at 15.57 percent.
DIXIE GLASS — GOOGLE ADS REBUILD
Three things Beaverton PPC programs miss that we don't.
Beaverton sits inside a Portland auction where Westside CPCs run higher than the city core.
Nike's Beaverton headquarters, Intel's Ronler Acres and Jones Farm campuses in neighboring Hillsboro, and the Tualatin Valley tech employer base together push consumer-service CPCs above Portland-proper averages in trades, dental, and legal. The math only closes when conversion tracking is wired end-to-end from search click to booked appointment, not just to a form submission Google decides to count.
Beaverton buyers research like Intel and Nike engineers, not casual shoppers.
A meaningful slice of the Beaverton consumer auction is Intel hardware engineers, Nike product designers, and the dense layer of tech-adjacent professionals working hybrid out of the Westside. The buyer reads the ad like a spec sheet. Generic 'fast, friendly, affordable' copy gets skipped for the ad that names the specific service, the neighborhood, the credential, and the price band. We pin headlines that match Cedar Hills, Aloha, and downtown Beaverton intent.
Beaverton PPC math closes on cost per booked lead, not Portland-area averages.
Westside leads are worth more than East County leads in most verticals because of the income gradient, and a blended Portland-metro report hides that. We report leading indicators weekly during launch, then leads, cost per lead, and revenue every month against your CRM, so the conversation is about whether Beaverton specifically paid back, not whether the Portland blend drifted.
Ranking for queries that do not convert
In Beaverton, where Bay Area business-services CPCs run $7 to $12, every wasted click is a measurable dollar lost. Lithium’s PPC programs are built around the cost-per-lead math first, click volume second.
Technical debt blocking growth
Service-business buyers prefer to tap a phone number rather than navigate a menu to find one. A site missing a click-to-call link in the hero, and a sticky mobile bar that keeps it within thumb reach during scroll, loses the calls you paid to earn through ads.
Generic content that says nothing local
A PPC campaign without proper conversion tracking, dedicated landing pages, and negative-keyword discipline is invisible in your CRM dashboard. The clicks may be there, the impressions may be there, but the booked work is flat. That is where most of the Beaverton ad spend silently leaks.
No measurement tied to revenue
Buyers decide whether to keep scrolling in about five seconds. A site that shows no reviews, no project photos, no service-area clarity, and no trust signal in the hero loses every time to a competitor who placed a single five-star rating in the right spot.
Eight things we ship inside every Beaverton PPC retainer, not as upsells.
Every Beaverton PPC engagement starts with the same audit and gets the same build, whether you serve the Cedar Hills residential pocket or the corporate-office park base out toward Hillsboro. The work below is what produces a campaign that pays back at Westside Portland CPCs.
Conversion tracking, properly wired
GA4 events on every form and click-to-call. CallRail call tracking with call quality scoring. Server-side conversion imports for Google Ads. Offline-conversion imports from your CRM (HubSpot, Salesforce, GoHighLevel). The algorithm cannot optimize toward leads it cannot see.
Dedicated landing pages per intent
Landing pages built for the buyer behind the keyword, not the home page. Single offer above the fold, tap-to-call thumb-zone-friendly, one form, one CTA, and a load time under 2.5 seconds on a mid-tier Beaverton mobile network. Every high-intent keyword cluster gets its own page.
Keyword strategy + match-type discipline
Keywords mapped to buyer intent (research, comparison, decision) and tied to estimated revenue per lead. Match-type discipline that prevents broad-match drift from eating budget on the wrong queries. Monthly negative-keyword review from the search-terms report.
Ad copy + Responsive Search Ads
Ad copy that names the actual service, not “quality work.” Responsive Search Ads with the maximum asset count, manual headline pinning where intent demands it, sitelinks tuned to Beaverton buyer language, and structured asset extensions. Every variant tagged for A/B analysis.
Geo-targeting + audience layering
Geo-targeting at the suburb level, not the metro level. Bid modifiers tuned to your actual conversion data across the neighborhoods you serve. Audience layering with in-market segments, remarketing pools, and customer-match uploads from your CRM. The right click, the right place, the right time, at the right bid.
Bid management + remarketing
Manual control on high-intent keywords, Google’s tCPA and tROAS automation where the data supports it. Remarketing audiences segmented by funnel stage, with display, YouTube, and Discovery campaigns layered on top of search for Beaverton buyers who clicked but did not convert. The full funnel, not just the first click.
Reporting tied to revenue, not vanity
Looker Studio dashboard updating daily on impressions, clicks, conversions, conversion rate, and ROAS by campaign and ad group. Call quality scored and reviewed monthly. Monthly written report ties everything back to leads delivered, cost per lead, and revenue. The same numbers Lithium uses internally to manage your program.
Optimization cadence that pays back
Daily monitoring during the first 30 days, weekly after that. Bid adjustments, ad copy rotations, and budget reallocations happen on real data: search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance. Every change is logged and tied to a measurable outcome.
The verticals where our Beaverton PPC playbook turns clicks into customers most reliably.
Beaverton’s economy runs on the Silicon Forest tech corridor anchored by Intel and Nike, healthcare across the Providence and Tuality systems with strong Westside outpatient density, and the home services and trades supporting a high-income residential base across Washington County. These are the verticals where our PPC programs deliver the most consistent cost-per-lead math.
HVAC, plumbing, electrical, and roofing trades in Beaverton stay busy across a mix of mid-century ranches in Cedar Hills and Raleigh Hills, the newer subdivision inventory in Aloha and Murray Hill, and the high-end custom homes out toward Bonny Slope. Pacific Northwest wet-season volume concentrates roofing and water-damage intent into a November-to-March window. We build emergency-intent campaigns with call-only ads, neighborhood-level geo-targeting across the Westside, and tap-to-call landing pages that load under 2.5 seconds. Cost per lead typically lands $95 to $175 once optimized.
Independent dental and medical practices in Beaverton operate in the orbit of Providence St. Vincent Medical Center, Tuality Healthcare, and the OHSU Westside outpatient network, with strong patient flow from the Nike and Intel benefits ecosystem. We run procedure-specific ad groups, insurance-friendly landing pages with the actual PPO carrier logos (Regence, Moda, and Providence Health Plan dominate), and conversion tracking through your booking platform. Not just form submissions. Pediatric and orthodontic demand from the dense Westside family population pays back especially fast.
Beaverton’s contractors and builders work three distinct markets. Mid-century remodels in Cedar Hills and Raleigh Hills, ADU and DADU additions across the city since Washington County zoning changes, and the high-end Westside custom-home market out toward Bonny Slope and West Hills. We run project-type ad groups, image and YouTube creative with real Pacific Northwest jobsite photography, and quote-form landing pages with realistic price-range expectation setting. Tech-equity-funded major remodels are a real and predictable demand layer here.
Beaverton attorneys, CPAs, financial advisors, and consultants compete in an Oregon State Bar compliance environment where ad copy and landing pages have to clear specific advertising rules. We run practice-area campaigns tied to actual buyer intent (family law, personal injury, criminal defense, estate planning, and the tech-heavy demand for equity-compensation and pre-IPO tax work that Intel and Nike employee bases drive), consultation-booking landing pages, and conversion tracking that ties the high-CPC click to a booked call. Equity-vest cycles drive predictable demand surges.
Beaverton’s restaurant scene runs from downtown along Broadway and Hall Boulevard out to the Cedar Hills and Murray Hill corridors, with strong demand tied to Nike campus traffic, Tualatin Valley tech-employee lunches, and the steady commuter flow across Highway 26 and Highway 217. We build local-inventory ads, OpenTable and Resy conversion tracking, event-driven scheduling around the Beaverton Farmers Market and corporate events, and geo-fenced ad groups around the Nike and major corporate campuses. Catering tied to corporate office parks usually pays back faster than dinner covers.
Auto repair, body shops, detailing, and fleet maintenance in Beaverton compete on emergency-intent searches and OEM-specific queries shaped by the dense Subaru, Tesla, Audi, and BMW penetration across the Westside. We run service-emergency call-only campaigns, OEM-targeted ad groups (Tesla service is its own auction here), and parts-and-labor landing pages with dynamic call extensions during business hours. Geo-targeting often extends across Highway 26 to capture Hillsboro tech-commuter breakdown traffic.
Beaverton’s independent retail concentrates around Cedar Hills Crossing, the downtown Beaverton corridor, and the smaller specialty retail layer along Hall Boulevard. We run Google Shopping campaigns with product feeds, local-inventory ads tied to current stock, store-visit conversion tracking, and remarketing audiences segmented by product category. Outdoor and technical apparel skews heavily here (the Westside is dense with REI, Patagonia, and Columbia Sportswear customer bases) and runs on different creative than gift or home retail.
Beaverton’s B2B service economy leans heavily into the Silicon Forest tech orbit. Intel hardware suppliers, Nike vendor partners, semiconductor-equipment vendors, the deep bench of biotech and dev-tools sellers, and the IT-services firms supporting the Tualatin Valley tech employer base all sell into long-cycle, procurement-driven buying. We run LinkedIn-paired Google Ads campaigns, gated-content lead-gen funnels, ABM-style targeting against named Westside accounts, and long-cycle attribution wired through HubSpot, Salesforce, or Marketo. Cost per qualified opportunity matters more than cost per first-touch lead.
From audit to optimized campaigns, with weekly check-ins through the first month.
Profitable PPC is a compounding system, not a one-time launch. The Lithium process starts with an audit and conversion-tracking rebuild, then ships campaign optimizations on a weekly cadence with monthly reporting that ties impressions to booked work.
Audit and strategy
We pull your Google Ads, Microsoft Ads, GA4, CallRail, and CRM data and audit your current campaigns against impression share, conversion rate, quality score, and search-terms waste. We map your service mix, real Beaverton buyer journeys, and revenue per lead. You receive an audit deliverable in week one with priorities ranked by impact.
Conversion infrastructure
Before we touch ad copy, we wire conversion tracking properly. GA4 events on every form and click-to-call, CallRail through to Google Ads, server-side conversion imports, and offline-conversion imports from your CRM. The algorithm cannot optimize toward leads it cannot see, so this gets done first or everything else compounds slower.
Campaign build
Ad groups structured by buyer intent, ad copy with the maximum Responsive Search Ads asset count, dedicated landing pages built for each high-intent keyword cluster, geo-targeting at the suburb level (tuned to the neighborhoods you actually serve), and a baseline negative-keyword list. Every campaign launches with a 30-day optimization plan already mapped.
Launch and learning phase
We build your Beaverton campaigns from the ground up: ad groups by intent, ad copy with the maximum Responsive Search Ads asset count, sitelinks tuned to Beaverton buyer language, geo-targeting at the suburb level, and dedicated landing pages for the highest-intent keywords. Every campaign launches with a baseline negative-keyword list and a 30-day optimization plan already mapped.
Ongoing optimization
Daily monitoring during the first 30 days, weekly after that. We optimize on search-terms reports, conversion data by ad group, landing-page conversion rate, device and audience performance, and quality score drift. Bid adjustments, ad copy rotations, and budget reallocations happen on real data, not gut feel. Every change is logged and tied to a measurable outcome.
Measurement and monthly iteration
Monthly written report tied to leads, cost per lead, and revenue from paid search. Strategy call with DJ Van Zanten to set the next month’s priorities. The strategy adjusts every thirty days based on what is actually moving the phone in Beaverton. Not what looks good on a vanity chart.
What a Beaverton service-business owner actually gets, by PPC approach.
Transparent pricing. Management starts at $500/month, separate from your ad spend.
Typical Beaverton service businesses run $500 to $1,500 per month in management on top of $2,000 to $5,000 in monthly ad spend. Pricing scales with monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs. You will see the math on the first call. No haggling, no hidden upsells.
Service businesses Lithium runs PPC for.
Willard Power Vac
“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs.”
Drake’s 7 Dees
“Cost per lead is down, lead quality is up, and the monthly reports actually mean something. Lithium runs our Google Ads like they own the business.”
Rickabaugh Construction
“Working with Lithium Marketing has been awesome.”
Beaverton PPC, straight answers.
A properly built Beaverton campaign starts producing tracked conversions within the first week of launch. The first 30 days are a learning phase where the algorithm calibrates against the Westside Portland auction, which is denser and faster-calibrating than the East County market because of the tech-driven search volume. Cost per lead typically stabilizes by month two and improves through month three as negative-keyword lists tighten and landing pages get conversion-rate-tested. We report weekly during the first month, monthly after that.
Beaverton-area business-services CPCs run $7 to $14 across the trades, professional services, and healthcare, sitting above the $5.58 national average because Nike, Intel, and the broader Silicon Forest workforce have pushed consumer benchmarks up. The buyer pool is wealthier (Beaverton median household income above $90,000, with much of the Westside higher) and decision-ready. PPC works in Beaverton when the conversion infrastructure is built properly. Properly run Beaverton campaigns deliver cost per lead under $140 in most trades and under $275 in legal and high-ticket dental.
Management starts at $500 per month, separate from your ad spend. Typical Beaverton service businesses run $500 to $1,500 per month in management on top of $2,000 to $5,000 in monthly ad spend. The number depends on monthly ad spend, channel count (Google, Microsoft, Meta, LinkedIn), and how much landing-page production work the campaign needs for the neighborhood-level geo splits Beaverton usually requires. You will see the math on the first call. No haggling, no hidden upsells.
No reputable PPC agency guarantees a specific cost per lead or conversion rate, because both are controlled by the Google Ads auction, the season, and your offer. Beaverton especially varies by quarter, with Pacific Northwest wet-season roofing and HVAC surges and the Intel and Nike equity-vesting calendars driving spending behavior. What we guarantee is the work. Conversion tracking shipped properly, dedicated landing pages per intent, monthly negative-keyword review, weekly bid optimization, and reporting tied to revenue per lead.
Quality Score is Google’s estimate of how relevant your ad and landing page are to the keyword. It directly affects your cost per click and ad position. We optimize Quality Score on three vectors: expected click-through rate (better ad copy, headline pinning where intent demands it), ad relevance (tight ad-group themes, one core keyword set per ad group), and landing-page experience (dedicated pages per intent, fast mobile load, message-match with the ad). A 7+ Quality Score on high-volume keywords often saves Beaverton clients 30 to 50 percent on cost per click compared to a 4 or 5.
Three layers. Leading indicators: impressions, clicks, click-through rate, Quality Score, and search impression share in the Westside auction (which we split from Portland-proper and East County for almost every account). Mid-funnel: conversion rate by ad group, conversion rate by landing page, and call quality scoring on every CallRail-recorded inbound. Revenue: leads delivered, cost per lead, ROAS, and revenue attributed to paid via offline conversion imports from your CRM. The dashboard updates daily and the written report ships monthly with a strategy call.
Daily campaign monitoring during the first 30 days (weekly after), bid and budget optimization, ongoing ad copy and creative testing, landing-page conversion-rate optimization, monthly negative-keyword review, audience segmentation refinement, call quality scoring, monthly reporting tied to leads and revenue, and a strategy call with DJ Van Zanten. Beaverton retainers above the base tier include landing-page production for the Westside-specific geo splits and CRM offline-conversion wiring.
Yes. PPC is the fastest channel for a new Beaverton business because it does not depend on domain authority, review history, or earned search visibility in a market where established Westside competitors hold years of Google reviews. A new business with a real offer, a clean landing page, and proper conversion tracking can produce tracked leads within the first week. We typically pair an aggressive PPC launch with a measured SEO build over the next six months so the blended cost per lead drops as earned visibility compounds.
Your Beaverton PPC strategy call is run by DJ Van Zanten, not handed to a junior account manager.
DJ Van Zanten joined Lithium as co-founder in 2018 and leads the strategic side of every client partnership. His approach is real-talk consulting: map out a simple, actionable plan, identify the revenue opportunities that matter most, and translate the technical work into business outcomes you can measure. Behind DJ on every Beaverton PPC program, co-founder Kurt Schell directs the technical and content execution, drawing on more than twenty years of SEO, PPC, and conversion-rate work. The strategy call you book is the actual call you take, with the person who will be calling the shots on what to prioritize, what to ignore, and how to measure progress.
Get a free 30-minute Beaverton PPC audit.
On the call we look at your current Beaverton PPC campaigns against Westside-versus-Portland impression share, conversion tracking depth, search-terms waste, landing-page conversion rate, and the actual cost per lead your CRM is recording. You leave with a specific 30-day plan, whether or not you decide to work with us. There is no slide deck and no sales pitch.
- No-obligation 30-minute call with DJ Van Zanten, not a junior
- Written priority list of the top 5 to 10 changes that will move leads
- Google Partner with a 5.0 rating across 30+ Google reviews