SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Berkeley, California
Berkeley service businesses get a page for every trade they sell, a Google profile built around those trades, and a report that counts calls, not clicks.

Google PartnerView our Partners listing
5.0on Google · read our reviews
Businesses
we’ve worked with
Businesses we’ve worked with
Where the calls come from
Local SEO from Lithium Marketing puts a Berkeley service business in front of the customers who are already searching for its trade. When we checked “plumber berkeley”, the Map Pack came first on the page: three plumbing companies above every organic result, carrying 3,400, 15 and 31 Google reviews. The smallest of those counts still made the pack.
Whoever wins those calls depends on the profile behind them. Berkeley's housing is old, with 81.0% of it built before 1980, so a repair or replacement page speaks to most of the housing stock. Pages that answer those questions beat a page about the company.
Search in Berkeley
Trade searches that name Berkeley carry the demand: about 590 a month for “plumber berkeley”. A plumbing company that sells drain clearing, repipes and water heaters needs a page for each, because one page titled after the trade can only answer one of them well.
The search for an SEO firm is a separate market: about 10 a month for “seo berkeley”. That number is why the work does not chase other agency owners. The plan goes after your customers' searches instead, which are the trade, the neighborhood and the job.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency berkeley | 10 | not reported |
| seo berkeley | 10 | not reported |
| seo company berkeley | under 10 | not reported |
| seo services berkeley | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber berkeley”, as Google showed it to a searcher located in Berkeley. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Berkeley market
Berkeley's 10.4 square miles of land hold neighborhoods that behave like separate markets: Downtown and Southside around the campus, Elmwood along College Avenue, West Berkeley down by the marina, Northbrae and Thousand Oaks to the north, and the hillside streets of Cragmont and La Loma Park above them. A single page about Berkeley cannot say enough about any of them.
The hills set a boundary the map does not show. Berkeley's eastern border follows the ridge of the Berkeley Hills, and the streets above the campus wind and stair-step in ways visitors do not expect. Area pages that name those neighborhoods, and a contact form that asks which part of town the property is in, can save a crew a wasted trip.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Berkeley
In Alameda County, 369 electrical contractors and 373 plumbing, heating and air-conditioning firms compete for the same Berkeley searches. The profile is what pulls one business out of that list: a category that matches the trade, photos of finished work, and reviews that name the job.
The pages below the Map Pack were not all competitors. Nextdoor, Reddit and Yelp held three of the top 10 spots for “plumber berkeley” when we checked, and a homeowner often reads those before calling. Keep your name, phone number and service list the same on the profiles you control.
County Business Patterns
Trade and home service businesses in Alameda County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
The order follows what Google reads first: the profile, then the pages, then the links.
We clear crawl errors, slow templates and broken internal links, and technical fixes usually move within the first 30 days.
Services, hours, photos and the parts of Berkeley you cover go in, with a review request you can hand over at the end of a job.
One page for each service you sell, written around the search a Berkeley customer types, with neighborhood pages behind them.
Every listing that names your business carries the same phone number and service list, and the links point at the pages that book work.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
Proof
Byers Septic Service, a septic company, hired Lithium for a new website, SEO and Google Ads, and the card shows the combined result. Dave Turin, who runs the excavation company Dozer Dave, supplied the quote.
Septic9Xorganic traffic
91 to 799 visits a month
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Berkeley
The six pages below cover Richmond, Oakland, Daly City, Vallejo, Concord and Hayward, and each one carries that city's search figures. The Bay Area page covers the metro, and the California page lists every city, so a business working across the East Bay can see where its next area page belongs.
Published price
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Technical fixes usually show inside the first month, and local and long-tail rankings typically follow over the next two or three, with revenue compounding from month four. Calls get counted from day one, so the report shows something before the rankings do.
That decision is Google's, and nobody can promise it. What Lithium guarantees is the work behind it: a profile with every service and photo, pages for the trades you sell, listings that carry the same details and a plain way to ask for reviews. The monthly report shows what moved and what called.
Only where the work is different. A page for the hills can talk about driveways, retaining walls and access, and a page for West Berkeley can talk about older commercial buildings. If the same job sells the same way in both places, one page does the work and the neighborhood names go in the copy.
Reviews are part of the profile work, not a separate product. We set up a simple way to ask a finished customer, help you reply to what comes in, and give customers a prompt that names the service, because that is the part Google reads. Nobody can promise a review or a rating.
The scope does: how many trade and city pages the plan has to carry, and the value of the jobs those pages should produce. A single-location shop that wants more repair calls sits near the low end. Add a page for every trade and every city you cover, plus the link work to move them, and the number climbs.
Free action plan
Send the site address and the three services you most want more calls from. A co-founder will show you which pages are missing, what the Map Pack looks like for your trade and where the first 90 days would go.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ