Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC for Billings service businesses
PPC for Billings service businesses that is measured in calls.
An average Billings click runs $19.93 for “electrician billings”, so Google Ads only pays when every call is tracked to the keyword that bought it.
- A landing page per job type
- Every call tied to its keyword
- Budget moved to the best months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
Billings ad spend follows the click price
A paid click in Billings is priced by the trade. An average click on “garage door repair billings” runs $12.55 and “landscaping billings” $4.82, so the same budget buys a different number of clicks depending on what you sell. Lithium Marketing builds the account around that difference.
The cheaper click is not automatically the better buy. A landscaping lead may need a look at the property before it becomes a job, while a blocked drain can be decided on the phone. The account should be built around what a booked job is worth in your trade, and the tracking has to carry that number back to the keyword.
Click costs, trade by trade
What each Billings trade pays for a click
Pest control searches naming Billings run about 390 a month at an average click of $8.34, and roofing searches naming Billings run about 40 at $8.43. Similar click prices, very different volume: a pest company can build a campaign on those searches, and a roofer is better served by ads that catch the few high-intent searches while SEO does the rest.
For “plumber billings”, no ads appeared when we checked, and the Map Pack held the top of the page. Ad slots change by hour and by budget, so the profile and the reviews still matter for the calls that do not come from a click.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency billings | under 10 | not reported |
| ppc agency billings | under 10 | not reported |
| ppc management billings | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician billings | 390 | $19.93 |
| garage door repair billings | 210 | $12.55 |
| plumber billings | 1,000 | $9.33 |
| roofing company billings | 40 | $8.43 |
| pest control billings | 390 | $8.34 |
| landscaping billings | 480 | $4.82 |
| water damage restoration billings | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 78 to 699 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber billings”, as Google showed it to a searcher located in Billings. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Weather and the budget
Billings weather and the ad calendar
Billings winters are cold, and the first freeze of the season on average arrives by October 6. For work that happens outdoors, that date sets the budget: the weeks before it carry more spend than the weeks after, and the ad calendar should follow the crew calendar.
The account should be split by service. A quiet outdoor month can then be turned down without touching the work that comes from inside the house, and each service keeps its own landing page and its own cost per lead.
- residents (2025 estimate)
- 121,239
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.5%
- population change, 2020 to 2025
- housing units
- 54,346
- housing units
- of occupied homes owner-occupied
- 64.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 50.3%
- of homes built before 1980
- median home value
- $343,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
Pest control and roofing need different bids
Yellowstone County has 28 roofing contractors and 7 pest control companies. A campaign in either trade starts with the offer and the landing page, because those decide whether a click turns into a call.
Bidding comes after the offer and the terms. The order is the offer, the landing page, the negative keywords and then the bid. An account that starts with the bid pays more for the same search and has no way to tell which of those four changes helped.
County Business Patterns
Trade and home service businesses in Yellowstone County
Establishments by industry, 2023
- Residential remodelers114
- Landscaping services106
- New home builders93
- Plumbing, heating and air-conditioning contractors89
- Electrical contractors66
- Excavation and site preparation contractors41
- Painting contractors33
- Roofing contractors28
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The setup order
From an audit to a tracked Billings account
A campaign is only as good as the number attached to it, so the measuring comes before the bidding.
1
Read the account before touching it
Old campaigns, wasted search terms and anything already converting get reviewed first, and the review is written down so you can see what changed.
2
Attach a source to every lead
Call tracking, conversion tags and GA4 record which keyword and which ad produced each call and form.
3
Build one campaign per service
Your best-selling jobs get their own campaign, their own landing page and their own monthly figure.
4
Tune daily, then settle into weekly
The first 30 days get daily attention on bids and search terms; after that the account is reviewed weekly against the budget you set.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The glass company case
Three services behind one glass company's calls
The Google Ads conversion figure on the card belongs to Town & Country Glass. The Portland glass company also had Lithium build its website and run its SEO, so the card reflects all three services. Chris Martin of Mt. Hood Pro Painting is quoted.
Commercial glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingCampaign boundaries
Where a Billings campaign should point next
Testing four towns from day one spreads the budget thin, so start with one. PPC pages for Bozeman, Great Falls, Butte and Gillette, WY each show a local market, and the Montana page collects the rest.
Published price
What the Billings Google Ads fee covers
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Billings owners ask before buying ads
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly ad budget does a Billings trade need?
Work backward from what a booked job pays and how many calls become jobs. That gives a monthly figure your margins can carry. The first month's budget comes out of that sum, and the tracking tells us when to raise or cut it.
What should the first week of a campaign show?
Expect the first calls in the first week, since the campaign starts on phrases you already picked. The work after that is removing what does not produce calls and giving the remainder more room.
What does the management fee buy?
The account work: research, the campaign and landing page build, bids, negative search terms, the tracking and the monthly report. Management starts at $500 a month, plus ad spend, and the fee grows with ad spend, the channels we run and any landing page work.
Is Google the only channel worth buying?
Google is the first place to spend, not the only one, because the search carries intent before the click. Microsoft Ads and Meta's Facebook and Instagram placements are managed too. Add one when the numbers show it brings calls Google does not, not before.
What does the monthly report show?
The report starts with calls and form fills, then follows the ones that became jobs. Each one is tagged with the keyword and ad that brought it in, and cost per lead is shown by campaign. You mark the jobs; the report shows which searches earned their budget.
Free action plan
Get a free audit of your Billings ad account
Send the ad account and last month's search-term report. A co-founder walks through the wasted clicks on a short video call, then shows the fee and the budget that fits the jobs you want.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ