Binghamton Google Ads that turn clicks into calls and report the cost.

Start with enough to buy calls at your trade's click cost for a month, then judge the cost per lead before adding spend. A roofer and an electrician face very different click costs, so the same budget buys a different number of clicks. We set the first number together and change it when the tracking shows what a lead costs.

Expect the account to spend, collect search terms and start producing calls, not a finished cost per lead. We tune bids and cut wasted queries daily for 30 days, then move to weekly checks. The monthly report shows calls, leads and cost per lead, and the second month is where the numbers get more reliable.

You do. The account is in your name, and Lithium works inside it as your manager, so the history and the data stay with your business if the relationship ends. Plan on a six-month first term. After that, the agreement rolls forward a month at a time and 30 days' notice cancels it. That also means you can see the spend and the search terms directly, not only in a summary.

Lithium also manages Microsoft Ads and Meta ads. A second channel earns its place when the Google account is producing calls and the same customer is reachable there; we test it on a small budget and compare the cost per lead.

Cost per lead is what the campaign spent for each lead it produced, and the report shows it beside calls, leads and the search terms the account paid for. A cheap lead that never becomes a quote is not a win, so we review your team's feedback as well. That conversation decides where the next month's budget goes.