Google Ads for Bloomington trades, in an account you own.

Work backwards from what a booked job is worth to you. The click costs in the table above are the main input, and the landing page decides how many of those clicks turn into calls. We set the opening budget from your trade's click cost and the value of one job.

The first calls usually land in the opening week, and tracking is already running when the campaign starts, so each call can be counted. From there the account gets narrower: search terms that bring clicks but no calls or forms come out, and the money they were using goes to the terms that do.

Six months is the opening commitment; after that, the agreement runs month by month, and 30 days' notice is all it takes to stop. The management fee is quoted in writing before the first campaign, built from ad spend, the channels you pick and any landing pages the campaign needs. No haggling, no hidden upsells.

You do. The account is opened in your business name with your billing attached, and Lithium works inside it as a manager, so the history, the conversion data and the account stay with you if you ever stop.

They are worth testing when the audience is already there or when a Google click costs more than the call it brings. Lithium runs Microsoft Ads and Meta ads on Facebook and Instagram alongside Google, and a second channel gets budget only after its own numbers show it can produce calls. Until that happens, Google carries the campaign.