PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Bloomington, Minnesota
PPC for Bloomington service businesses, measured through accepted jobs.
Bloomington campaigns get a defined offer, a matching landing page and call review before the budget expands.
- One approved offer first
- Calls checked for job fit
- Spend follows outcomes
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Define value before spend
What PPC should buy for a Bloomington business
PPC buys placement for a Bloomington service search and charges when the customer clicks. Lithium Marketing manages Google Ads around the request the business wants, then compares tracked leads with staff outcomes.
“Garage door repair bloomington mn” averages $53.31 per click and draws 880 searches a month, while “plumber bloomington mn” averages $56.90. A campaign needs an approved job and margin before either number can guide a budget.
The paid screen
Test Bloomington demand without confusing volume with value
“electrician bloomington mn” receives 140 searches a month, and the observed results page carried 0 paid ads. Search volume and current ad count provide context, not a forecast.
The landing page should repeat the advertised service, coverage and next step. We then inspect sample calls so a platform conversion is not mistaken for an accepted customer.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency bloomington mn | under 10 | not reported |
| ppc agency bloomington mn | under 10 | not reported |
| ppc management bloomington mn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber bloomington mn | 590 | $56.90 |
| garage door repair bloomington mn | 880 | $53.31 |
| pest control bloomington mn | 50 | $26.79 |
| electrician bloomington mn | 140 | $23.52 |
| roofing company bloomington mn | 20 | $15.55 |
| hvac repair bloomington mn | 10 | $7.46 |
| landscaping bloomington mn | 50 | $7.42 |
| water damage restoration bloomington mn | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 63 to 20,000 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber bloomington mn”, as Google showed it to a searcher located in Bloomington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Economics belong to the business
Use Bloomington property context carefully
A Bloomington garage-door campaign should set its acceptable repair area and appointment definition before a $53.31 click enters the auction.
Dispatch records then show whether the tracked call became an appointment the team could actually accept.
- residents (2025 estimate)
- 89,034
- residents (2025 estimate)
- population change, 2020 to 2025
- -1%
- population change, 2020 to 2025
- housing units
- 39,261
- housing units
- of occupied homes owner-occupied
- 65.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.8%
- of homes built before 1980
- median home value
- $361,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Counts and costs
A smaller Hennepin County trade can still be expensive
Hennepin County records 19 pest control companies. Provider count alone cannot choose a budget because auction pressure depends on who is advertising for the same request.
Campaigns should separate urgent work, planned projects and unrelated searches so the blended average does not hide where money is lost.
County Business Patterns
Trade and home service businesses in Hennepin County
Establishments by industry, 2023
- Residential remodelers711
- Landscaping services467
- Plumbing, heating and air-conditioning contractors242
- Painting contractors224
- Electrical contractors201
- New home builders147
- Roofing contractors128
- Excavation and site preparation contractors67
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
A bounded launch
Run the first Bloomington campaign as a test
The campaign earns expansion by producing calls the business can identify as useful.
1
Approve service and coverage
We document the exact job, location and promise allowed in the ad.
2
Continue the same offer
The destination repeats the service and gives the visitor a direct request path.
3
Review customer conversations
Tracking labels are checked against what callers asked and what staff accepted.
4
Adjust from outcomes
Keywords, schedule and spend move only after cost and job fit are considered together.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Measured work for Sarkinen Plumbing
For Portland-area Sarkinen Plumbing, Lithium delivered a website build, SEO and Google Ads as a connected program. Marc Rickabaugh’s neighboring quote describes his construction company’s experience with Lithium.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionGeographic controls
Paid search outside Bloomington
Minneapolis, St. Paul, Plymouth, Brooklyn Park, Woodbury and Rochester can have different click prices and service capacity. Their pages provide separate context, while the Minnesota page connects wider coverage.
Published price
Management cost for a Bloomington Google Ads account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
What should our first Bloomington campaign advertise?
Choose one accepted service with known margins and available capacity. A narrow first offer makes lead quality easier to judge.
How is the starting ad budget set?
We combine click prices with expected lead volume and your job economics. The assumptions are discussed before spend begins.
Does a tracked phone call always count as a lead?
No. A call may be unrelated, outside coverage or too early to assess. Sample conversation review keeps the report tied to real requests.
Can spend change when our schedule fills?
Yes. Campaigns can be reduced, paused or shifted when the team cannot accept more of a service.
What is included in PPC management?
Lithium handles campaign setup, ongoing optimization, call tracking and reporting. Ad spend is separate from the management fee shown above.
Free action plan
Scope one measurable Bloomington paid-search test
Bring the service, coverage and definition of a useful call. A co-founder will turn those decisions into a first campaign plan on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ