PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
PPC in Bloomington, Minnesota
A Bloomington PPC plan built around what a lead costs.
A Bloomington Google Ads campaign ties calls and forms to the keyword that paid for them, and reports calls, leads and cost per lead.
- Calls and forms counted each month
- Ads land on the matching page
- Budget moved by what converts
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Bloomington PPC, answered
What a Bloomington ad budget should buy
Google Ads for a Bloomington service business should pay for the searches that end in work, and Lithium Marketing builds the account around that. Clicks here are not cheap: an average click on “garage door repair bloomington mn” runs $53.31, and “plumber bloomington mn” runs $56.90, which is why tracking goes in before the budget grows.
The cheapest clicks are not always the right ones. “Landscaping bloomington mn” averages $7.42 and “hvac repair bloomington mn” $7.46. The plan starts with the trade you want and the jobs your crews can take this month, then buys the clicks that fit that order.
Click costs in Bloomington
What Bloomington clicks cost, trade by trade
“Garage door repair bloomington mn” is the busiest trade search in the table at about 880 a month. A garage door company needs a page that answers the repair question with a call button close by, because the click that brought the visitor was expensive.
When we checked “plumber bloomington mn”, the results page carried no paid ads, and the Map Pack took the top. Ads and the profile do different jobs, and a campaign is worth starting once the profile is solid.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency bloomington mn | under 10 | not reported |
| ppc agency bloomington mn | under 10 | not reported |
| ppc management bloomington mn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber bloomington mn | 590 | $56.90 |
| garage door repair bloomington mn | 880 | $53.31 |
| pest control bloomington mn | 50 | $26.79 |
| electrician bloomington mn | 140 | $23.52 |
| roofing company bloomington mn | 20 | $15.55 |
| hvac repair bloomington mn | 10 | $7.46 |
| landscaping bloomington mn | 50 | $7.42 |
| water damage restoration bloomington mn | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 63 to 20,000 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Thumbtack
- AI Overview
- Shown above the results
- People also ask
- Not shown
Source: one Google results page for “plumber bloomington mn”, as Google showed it to a searcher located in Bloomington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Bloomington market
What Bloomington’s housing says about ad budgets
Bloomington’s housing is old enough that repair and replacement work is the everyday sale: the median home was built in 1972, and 66.8% of the housing was built before 1980. Repair and replacement are different sales, so the two need separate campaigns, separate landing pages and separate budgets.
65.7% of Bloomington’s occupied homes are owner-occupied, so the campaign can speak to owners first and still leave a path for property managers. A landing page that asks who owns the property sends each caller to the right offer.
- residents (2025 estimate)
- 89,034
- residents (2025 estimate)
- population change, 2020 to 2025
- -1%
- population change, 2020 to 2025
- housing units
- 39,261
- housing units
- of occupied homes owner-occupied
- 65.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 66.8%
- of homes built before 1980
- median home value
- $361,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Hennepin County
Where a Bloomington ad budget meets the county’s trades
Hennepin County lists 242 plumbing, heating and air-conditioning contractors, and each trade around it searches in its own words: an electrician bids on panel and outlet work, a roofer on repair and replacement, and a garage door company on springs and openers. The budget splits by trade for that reason.
Landscaping is a big field in the county: Hennepin County lists 467 landscaping businesses, and their clicks are the least expensive in the table. That suits a test: a modest budget can cover pages for seeding, mowing and installations, and tracking shows which one produces calls before the spend grows.
County Business Patterns
Trade and home service businesses in Hennepin County
Establishments by industry, 2023
- Residential remodelers711
- Landscaping services467
- Plumbing, heating and air-conditioning contractors242
- Painting contractors224
- Electrical contractors201
- New home builders147
- Roofing contractors128
- Excavation and site preparation contractors67
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How a Bloomington Google Ads account is set up
Tracking goes in before the budget moves, and the campaigns follow the work your crews can take.
1
Open the account in your name
The Google Ads account belongs to your business from day one, with your billing details and your login, so the history stays with you.
2
Connect calls to their source
Conversion tags, GA4 and call tracking connect the calls and forms they capture to the keyword and campaign behind them.
3
Each job gets its campaign
Repair, replacement or installation gets its own campaign and landing page, written for the search that brought the click.
4
Settle into a review rhythm
The first 30 days get daily bid and search-term changes; after that the account moves to a weekly review against the work your crews can take.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Sarkinen Plumbing: three services, one set of numbers
The card next to this text is Sarkinen Plumbing, a Portland-area plumber. Lithium rebuilt the site, ran the SEO and managed the Google Ads; all three produced the numbers on the card. Marc Rickabaugh of Rickabaugh Construction is quoted alongside.
Plumbing“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Bloomington
Google Ads across the Twin Cities
If your campaigns cover more than the city line, the account can hold a budget for each city you serve. Each link here carries that city’s click costs, and the state page has the rest of Minnesota.
Published price
PPC management fees for a Bloomington business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Bloomington owners
Still curious?
Call (503) 766-5964 or email [email protected].
What does a starting ad budget look like?
Pick a monthly number you can spend for three months without flinching, then compare it with what one booked job pays. The trade with the highest click price needs a tighter landing page than the one with the lowest, and management starts at $500 a month, plus ad spend, with the ad budget kept separate.
How soon does a campaign produce calls?
Calls typically start in the first week, provided tracking is live before the first dollar is spent. The first month is a sorting job: we drop search terms that never turn into work and move money to the ones that bring calls.
Do I own the Google Ads account?
You do. The account is opened in your business name with your own billing details, and Lithium works inside it as a manager with access you grant. The usual service agreement starts at six months, then runs month to month with 30 days’ notice, and the account and its history stay with you either way.
What happens if a campaign brings the wrong jobs?
We look at the search terms, the landing page and the geo settings before the budget changes. Wrong-area clicks get excluded by city, wrong-service clicks get added negatives, and a page that attracts price shoppers gets rewritten for the jobs you want. Your monthly report shows calls, leads and cost per lead by campaign.
Is Google the only place we should advertise?
Google is the usual starting point, but it is not the only paid channel Lithium runs. Microsoft Ads is available, along with Meta ads on Facebook and Instagram. A second network gets a test when your buyers already spend time there or when Google clicks in your trade run high, and the tracking decides whether it stays.
Free action plan
See what your Bloomington clicks cost
Name the jobs you want more of. A co-founder will map Bloomington click costs to that work and set a quarterly budget, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ