GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC campaigns for Boston service businesses
A PPC agency for Boston businesses that need jobs from ads.
Put your Boston advertising budget behind jobs you want to book, with campaign reports that show what each lead costs.
- Campaigns separated by service
- Search terms checked for wasted spend
- Lead costs matched to booked work
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Make each paid visit count
Boston PPC has to make sense after the click
Lithium Marketing plans and manages PPC campaigns around the jobs Boston service businesses want to book. The average click for “roofing company boston” is $42.82. Before paying for that visit, your campaign needs a focused offer, a page that explains it and a way to measure the customer’s response.
We separate services with different margins and lead requirements, then adjust search terms, bids and landing pages against the results. You should know if the account is bringing estimates your crew can take. A low-cost click is only the beginning of that calculation.
Choose the searches deliberately
Set a budget for your trade, then test the offer
Clicks on “plumber boston” average $20.70. Build the budget around the value of the plumbing jobs you want: if repairs and installations earn different margins, we measure them separately and send each search to the appropriate offer. That lets you judge lead costs against the work being sold.
The average for “landscaping boston” is $10.05 a click; “hvac repair boston” averages $18.16. Each campaign still needs its own spending limit, service area and lead tracking. We review the search phrases that triggered your ads and remove spending on jobs you do not provide.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency boston | 70 | not reported |
| google ads agency boston | 10 | not reported |
| ppc management boston | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company boston | 320 | $42.82 |
| pest control boston | 1,300 | $32.20 |
| water damage restoration boston | 390 | $30.19 |
| plumber boston | 1,300 | $20.70 |
| hvac repair boston | 140 | $18.16 |
| electrician boston | 720 | $16.57 |
| landscaping boston | 720 | $10.05 |
| garage door repair boston | 590 | $4.69 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- 1 recorded
- Local listing reviews
- 145 to 3,200 Google reviews each
- Directories in the top 10
- Better Business Bureau, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber boston”, as Google showed it to a searcher located in Boston. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Keep advertising aligned with capacity
Change the offer when the job calendar changes
If Boston’s warm to hot, humid summers bring more calls to your business, prepare campaigns for that work before you need the extra bookings. A cooling repair offer should explain your availability, and a landscaping offer should match the projects you can schedule. We use your own booking history to decide how much budget to assign.
If winter snow or coastal rain changes your workload, review ad schedules and landing-page promises with that change. Ads should not invite immediate service while the crew is booked out. You can shift emphasis toward estimates or future work when that better fits your capacity.
- residents (2025 estimate)
- 672,973
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.8%
- population change, 2020 to 2025
- housing units
- 310,625
- housing units
- of occupied homes owner-occupied
- 35.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.3%
- of homes built before 1980
- median home value
- $731,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
A sharper offer earns consideration
Compete on the job, not a bigger service list
The Suffolk County business record lists 18 roofing contractors. If you sell both repairs and replacement, give each its own explanation and measure its leads separately. That makes a budget decision possible even when the same business provides both services.
Landscaping services account for 109 establishments in Suffolk County. A company selling design and installation should make those projects visible in the ad and landing page; a maintenance offer needs different copy. We keep those differences in the campaign structure so a broad trade keyword does not blur what you are buying.
County Business Patterns
Trade and home service businesses in Suffolk County
Establishments by industry, 2023
- Residential remodelers292
- Plumbing, heating and air-conditioning contractors123
- Electrical contractors112
- Landscaping services109
- Painting contractors55
- New home builders48
- Excavation and site preparation contractors45
- Roofing contractors18
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Spending decisions you can follow
Build a Boston ad account around the work you want
Your campaign plan sets the offer, geography and measurement before the first launch or budget change.
1
Choose a job worth advertising
You identify the services with room to grow and explain their margins and scheduling limits. We compare those jobs with search costs and any existing account results.
2
Connect the ad to a focused page
We write ads and landing pages around the same service. The page explains coverage and availability and gives the customer a clear call or estimate option.
3
Verify that a lead gets recorded
We test call and form measurement and check which conversion events affect bidding. Where CRM imports are appropriate, we confirm the connection before using booking data.
4
Adjust from search terms and sales
We review which searches spent money, which generated leads and which leads your team booked. That informs exclusions, bids and the next offer to test.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Advertising in a wider program
Dixie Glass: paid campaigns supported by the site and SEO
On the Mississippi Gulf Coast, glass business Dixie Glass worked with Lithium on Google Ads, a website and SEO. The case includes the paid advertising results within that broader program. In his testimonial, Dave Turin of Dozer Dave recommends DJ’s help with websites and internet marketing.
Glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveSpend where the crew can go
Set each city’s place in the campaign
The PPC links below let you review nearby markets before expanding your targets, including Lowell and Brockton in Massachusetts and Woonsocket, Rhode Island. The Massachusetts page opens the full state list; your campaign geography should follow your crew’s working area.
Published price
Separate the PPC fee from the money buying clicks
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Buying ads for Boston service jobs
Still curious?
Call (503) 766-5964 or email [email protected].
What should I budget beyond the PPC management fee?
Ad spend is separate from the management fee and pays the advertising platform for traffic. We recommend a starting amount from your service margins, search costs and capacity. The proposal also identifies any landing-page work, so you can assess the full expense before committing to the campaign.
Are Boston clicks too expensive for a small crew?
A small crew can test a narrow offer if the job margin supports the likely lead cost. We can focus on the services and locations you want most, with a spending limit you agree to. Booking feedback then tells us if the campaign deserves more budget or a different approach.
How quickly can a paid campaign start bringing leads?
Initial results typically arrive during the first week of a running campaign. Before launch, the ads, pages and tracking must be ready. Early leads help us check the offer and search terms; a dependable cost picture takes enough completed lead and booking activity to judge the pattern.
Can you take over my existing Google Ads account?
We can review the existing account and propose changes while preserving the history that helps explain its performance. We check targeting, search terms, conversion settings and landing pages before recommending a rebuild. Bring access to the account and your lead records so the review includes what happened after the click.
Would Facebook or Microsoft Ads be worth testing too?
Another channel can earn a test when the audience, offer and budget support it. Lithium manages Microsoft Ads and Meta ads on Facebook and Instagram as well as Google Ads. We define what the additional campaign should accomplish and review its lead costs separately before expanding the spend.
Free action plan
Check what a Boston PPC campaign should cost per lead
Start with a job you can profitably take on and the openings you need to fill. Include those details and any existing ad results when requesting your free campaign plan. A short video call with a co-founder will help you weigh Boston click costs against your margins before choosing a budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ