Google Ads for Boulder service businesses, with every call traced to the search term.

It depends on your trade’s click price. Management starts at $500 a month, plus ad spend, and a typical account runs $500 to $1,500 in management against $2,000 to $5,000 in ads, because a garage door click at $44.34 buys fewer clicks than a landscaping one at $1.28. The ad money goes to Google, not to us.

Initial results typically show in the first week the campaigns run with tracking in place. From there the work is subtraction: drop the search terms that never turn into a call, push budget at the ones that do, daily for 30 days and weekly after.

It pays for the work inside the account: the search terms, the bids, the landing pages, the conversion tracking and the monthly report on calls, leads and cost per lead. What you pay depends on your ad spend, which channels we run and how much landing page work the account needs, and the number is agreed before a campaign goes live.

Only when it earns the spend. Microsoft Ads and Meta ads on Facebook and Instagram are both managed here, and either one can make sense if your buyers spend their evenings on a phone, not on a search bar. The test is the same either way: start on the cheapest calls, then add a channel when the tracking says what it brings back.

The monthly report puts cost per lead beside each campaign, and every call in it sits next to the keyword and ad that produced it. The account is tuned to that number each week, and the campaigns that keep producing the jobs worth having get the budget.