SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Google Ads for Bozeman trades
Bozeman PPC with a budget set from what one job pays.
Bozeman service businesses get Google Ads that start on one job type, with call tracking wired before the budget moves.
- One campaign per kind of job
- Each call tagged to its keyword
- Spend moved on booked jobs
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget starts
A Bozeman budget that follows the job value
A garage door click averages $16.40, the highest trade click in Bozeman, so a budget built on click price alone buys the wrong work. Lithium Marketing sets the number from what one job pays your business, then buys the searches that lead there.
“Garage door repair bozeman” draws about 140 searches a month. At $16.40 a click, the landing page and the phone decide whether that click becomes a job. Management starts at $500 a month, plus ad spend, and the media budget stays separate.
What Bozeman clicks cost
Cheap clicks and expensive clicks in Bozeman
Landscaping is the cheapest trade search to advertise in Bozeman at $5.83 a click, on about 390 searches a month. That leaves room to test one offer before the budget grows, then add the services that cost more to advertise.
“Water damage restoration bozeman” draws about 10 searches a month. A restoration company needs the other services it sells in the same account, or the account runs on one narrow phrase. The page for “plumber bozeman” carried no paid ads when we checked, which is why the live results get checked before a budget is set.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency bozeman | under 10 | not reported |
| ppc agency bozeman | under 10 | not reported |
| ppc management bozeman | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair bozeman | 140 | $16.40 |
| plumber bozeman | 590 | $11.39 |
| pest control bozeman | 390 | $9.93 |
| electrician bozeman | 880 | $9.24 |
| landscaping bozeman | 390 | $5.83 |
| water damage restoration bozeman | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 98 to 659 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber bozeman”, as Google showed it to a searcher located in Bozeman. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Seasons and spend
Bozeman winters and the months you buy
Bozeman has cold, snowy winters and relatively warm summers. If your work runs outdoors, build the campaign before the season starts, so the budget is buying calls while the work is being quoted.
Gallatin County holds 57,568 housing units. Set the ads to the parts your crews reach, because a campaign that buys the whole county pays for jobs you would turn down.
- residents (2025 estimate)
- 58,814
- residents (2025 estimate)
- population change, 2020 to 2025
- +9.7%
- population change, 2020 to 2025
- housing units
- 25,908
- housing units
- of occupied homes owner-occupied
- 44.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 32.4%
- of homes built before 1980
- median home value
- $687,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades that buy ads
Landscaping and roofing buy ads differently
Gallatin County has 148 landscaping establishments. A landscaper selling maintenance contracts and a landscaper selling installations need different campaigns, because one sells a recurring visit and the other sells a project that starts with an estimate.
Gallatin County has 27 roofing contractors. A roofer with one service and a small budget gets further with a tight campaign on the repairs they want than with a broad one named after the whole trade.
County Business Patterns
Trade and home service businesses in Gallatin County
Establishments by industry, 2023
- New home builders301
- Landscaping services148
- Residential remodelers143
- Plumbing, heating and air-conditioning contractors111
- Electrical contractors93
- Painting contractors82
- Excavation and site preparation contractors81
- Roofing contractors27
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Building and tuning a Bozeman ad account
The account is built in your name, tracking goes in before the first dollar, and the tuning starts from the search terms that ran.
1
Open the account with you
The Google Ads account belongs to your business from the start, so the history and the billing stay yours.
2
Wire the tracking first
Call tracking, GA4 and form conversions go in before spend, and the monthly report shows calls, leads and cost per lead.
3
Split the account by the job you sell
Each campaign gets its own landing page, its own negative keywords and a budget sized to what that job pays.
4
Tune through month one, then weekly
Bids and search terms get checked daily through the first 30 days, then weekly, and the budget moves only on what the numbers show.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
The case behind the numbers
What the Byers Septic Service card covers
The Byers Septic Service card covers Google Ads, a new site and SEO, so the conversion figure is not the ad account’s alone. Marc Rickabaugh of Rickabaugh Construction is quoted beside it about his own site and search work.
Septic“We used the team at Lithium Marketing to update our website and increase our SEO. We couldn't have been happier with the results! We receive compliments about our updated website on a regular basis!”
Marc RickabaughRickabaugh ConstructionAround Bozeman
Ad budgets do not travel between towns
A budget set in Bozeman is built on Bozeman click costs, so it does not carry to another town. The PPC pages below for Butte, Billings, Great Falls and Idaho Falls show what clicks cost in each, and Idaho Falls is in Idaho. The Montana page lists the state’s remaining cities.
Published price
Management fee and ad spend in Bozeman
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much should a Bozeman business put into ad spend?
Start from what one job pays, then work back through your click cost and how many clicks become calls. That gives a monthly ceiling you can defend, and the tracking shows whether the account is inside it.
What does the monthly management fee cover?
Management starts at $500 a month, plus ad spend, and the fee follows your ad spend, the channels we run and any landing page work. It never comes out of your media budget, so you can see what the ads spent and what the work cost.
When do the first calls arrive?
Initial results usually show within the first week of a campaign running with tracking in place. Those first calls tell you what a lead costs and what the account needs next, and the tuning continues daily through the first 30 days.
Who owns the Google Ads account?
Your business does. The account is opened in your name and Lithium manages it, so the history, the conversion data and the billing stay with you if you change agencies.
Do you run ads anywhere besides Google?
Microsoft Ads, Meta and LinkedIn are all managed channels when they fit. Google Ads comes first for most trades because the search is already a request for the service, and the other channels earn a place when the offer suits them.
Free action plan
Price a Bozeman test against one job’s value
Tell us the service you want to advertise and what one of those jobs pays you. A co-founder will set your click costs beside that figure on a short video call and suggest a first-month budget you can defend.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ