PlumbingSarkinen Plumbing
2Xleads
on the same budget
- search visibility
- 3.75X
- search visibility
- ads conversion rate
- 27.37%
- ads conversion rate
Google Ads for Broken Arrow trades
Broken Arrow PPC that puts the budget behind the jobs your crews can take.
Broken Arrow Google Ads start with call tracking, so spend moves toward the searches that produce jobs a crew can take.
- Every call tied to its search
- Wasted terms cut every week
- Ads that land on the right page
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Broken Arrow PPC, answered
What a Broken Arrow ad budget buys
An average click on “hvac repair broken arrow” runs $80.08. At that price, an account without call tracking is guessing, because the click is paid for before anyone knows whether the phone rang. Lithium Marketing runs Google Ads for Broken Arrow service businesses with tracking in place first, then moves money toward the searches that produce calls a crew can turn into work.
The clicks are not priced the same across trades. “Garage door repair broken arrow” averages $77.31, “plumber broken arrow” $53.72 and “roofing company broken arrow” $24.64. A trade at the top of that list needs the tightest landing page and the least patience for wasted search terms.
Click costs by trade
Cheap clicks, expensive clicks and where to start
For Broken Arrow, landscaping is the least expensive trade search in the table at $10.04 a click, on about 110 searches a month. A landscaper can start small there and learn which jobs the phone brings. The trades at the top of the table need a sharper page before the first dollar goes out.
When we checked “plumber broken arrow”, Google showed no paid ads on the page and put Local Services ads first. That is one results page on one day, so treat it as a snapshot. It also shows how much of the page the map and the organic results still take, which is why ads work best beside a profile and a site that turns visits into calls.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency broken arrow | under 10 | not reported |
| ppc agency broken arrow | under 10 | not reported |
| ppc management broken arrow | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair broken arrow | 20 | $80.08 |
| garage door repair broken arrow | 170 | $77.31 |
| plumber broken arrow | 880 | $53.72 |
| pest control broken arrow | 390 | $33.19 |
| roofing company broken arrow | 590 | $24.64 |
| electrician broken arrow | 260 | $21.81 |
| landscaping broken arrow | 110 | $10.04 |
| water damage restoration broken arrow | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 123 to 2,300 Google reviews each
- Directories in the top 10
- Facebook, Nextdoor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber broken arrow”, as Google showed it to a searcher located in Broken Arrow. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The budget calendar
Set the budget by the season, not the calendar year
Broken Arrow has uncomfortably hot summers and highly variable winters. If your calls bunch up in a hot stretch or after a cold snap, a budget spread evenly across twelve months spends in the slow weeks what it should save for the busy ones.
The fix is a budget calendar built on your own call history: heavier spend in the weeks your trade gets busy, lighter in the weeks it does not, with the ads and landing pages ready before the busy stretch starts. Lithium builds that calendar with you and adjusts it as the tracking shows when calls arrive.
- residents (2025 estimate)
- 124,991
- residents (2025 estimate)
- population change, 2020 to 2025
- +10.1%
- population change, 2020 to 2025
- housing units
- 46,597
- housing units
- of occupied homes owner-occupied
- 72%
- of occupied homes owner-occupied
- of homes built before 1980
- 26.3%
- of homes built before 1980
- median home value
- $250,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Which trades to bid on
Roofing, landscaping and where a bid goes furthest
Roofing is a mid-sized field: Tulsa County has 90 contractors. Landscaping is larger, at 214 services in Tulsa County. Those counts say how many businesses share the field, but the table says what a click costs, and the two do not always point the same way.
A roofer can run a broader match strategy than the trades at the top of the click-cost table. Plumbing and HVAC jobs split two ways: the emergency call needs a tech today and the planned replacement needs a quote, so they belong in separate campaigns with separate landing pages.
County Business Patterns
Trade and home service businesses in Tulsa County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors247
- Landscaping services214
- Electrical contractors182
- Residential remodelers142
- New home builders100
- Roofing contractors90
- Painting contractors72
- Pest control companies48
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month in the account
Negatives and tracking come before any budget increase.
1
Start with the worst search term
Pull the last 90 days of search terms, mark the ones that never became a call and add them as negatives before spending more.
2
Put a number on every call
Call tracking, GA4 and conversion tags show which keyword and ad produced each call and form.
3
Match the page to the job
Each service you sell gets a landing page that repeats the words in the ad, so the click does not land on a generic home page.
4
Then follow the calendar
Spend rises before your busy weeks and drops after them, and bids are reviewed daily for the first month, then weekly.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Client work
A Portland-area plumber's ads, site and search
For Sarkinen Plumbing, a Portland-area plumber, Lithium handled a new website, SEO and Google Ads. The result on the card reflects all three. Daniel Busby of Willard Power Vac, which cleans air ducts, dryer vents and chimneys, is the quote beside it.
Plumbing“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacAround Broken Arrow
One account for the cities you serve
Bids can be set city by city inside one account, so a campaign can cover Tulsa and Edmond in Oklahoma and reach the Arkansas cities without a second account. The PPC pages below carry each city's click costs.
Published price
The management fee for a Broken Arrow ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What Broken Arrow owners should ask about Google Ads
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly budget does Google Ads need in Broken Arrow?
It has to be enough for a few calls a week at your trade's click price. HVAC and garage door clicks sit near the top of the table, so those campaigns need a bigger starting budget than landscaping at the bottom. Start where the math leaves room, run it for 60 days and raise it when a booked job covers the spend.
How soon is there enough data to judge an ad?
Give a campaign a few weeks. The first 30 days get daily changes to bids and search terms, then weekly, and by then the report shows which searches produced calls. A quiet first Tuesday says nothing.
Do I have to sign for a year?
Plan on a six-month first term. It turns into a month-to-month agreement afterward, and 30 days' notice ends it. Your management number is set before launch from ad spend, channels and landing page work.
Should we advertise off Google as well?
Only if the tracking supports it. Start on Google, then test Microsoft Ads or Meta ads on Facebook and Instagram when your trade's click costs are high enough to justify a second channel. The monthly report shows which channel produced calls, so the add-on is a decision, not a package.
What does the monthly report show?
Each campaign's calls, leads and cost per lead, with the keyword and ad behind every call and form. Mark the leads that booked and the report can follow a click all the way to a job.
Free action plan
See what your trade's clicks cost before you spend
Send two details: the trade you run and the weeks you want more calls. On a short video call, a co-founder will put your click costs beside a starting budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ