SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Brookings, South Dakota
Search engine optimization for Brookings service businesses that brings more calls.
A Brookings SEO plan builds the service pages, finishes the Google profile and reports the calls and leads that follow.
- Service pages and town pages
- Reviews asked for after the job
- A monthly count of calls and leads
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
The Brookings search result
Where a Brookings search starts
Lithium Marketing builds the pages and the Google Business Profile that put a Brookings service business in front of a customer who is already searching. For “plumber brookings”, the Map Pack came first when checked, ahead of the organic results, and that is where the profile and the reviews earn their place.
The listings in the pack carried 36, 23 and 36 Google reviews. Reviews are one part of what Google reads, next to the categories, the services and the service area. The rest is the page itself: a Brookings plumber and a Brookings roofer each need a page that names the job, or Google has one page for two searches.
What Brookings types
The searches a service page has to answer
Each trade in the county sells a different job. Brookings County lists 15 plumbing, heating and air-conditioning contractors, three roofing contractors and 14 new home builders, and a page that blends them answers none of them well.
HomeAdvisor, MapQuest and Yelp appeared in the top 10 for the same query. A customer who finds you there and then visits your site should see the same services, the same phone number and a page that goes deeper than the directory listing.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency brookings | under 10 | not reported |
| seo company brookings | under 10 | not reported |
| seo services brookings | under 10 | not reported |
| seo brookings | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 23 to 36 Google reviews each
- Directories in the top 10
- HomeAdvisor, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber brookings”, as Google showed it to a searcher located in Brookings. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Housing and search
Brookings housing sets the pages you need
Of the city's 9,984 housing units, 45.7% went up before 1980 and 19.6% went up in 2010 or later. The older share needs repair and replacement pages, and the newer share needs builder, warranty and upgrade pages. A site with one service page cannot answer both.
The median home in Brookings was built in 1986, so a buyer comparing contractors may be looking at a house from the 1980s or earlier. A project page that names the starting condition gives that buyer a way to recognize their own house.
- residents (2025 estimate)
- 25,355
- residents (2025 estimate)
- population change, 2020 to 2025
- +8.5%
- population change, 2020 to 2025
- housing units
- 9,984
- housing units
- of occupied homes owner-occupied
- 47.7%
- of occupied homes owner-occupied
- of homes built before 1980
- 45.7%
- of homes built before 1980
- median home value
- $265,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
The trade mix
Which Brookings trades need their own pages
The county lists 15 landscaping services and 14 new home builders, two groups that sell very different work. A landscaper's customer may want a season of care or a single install, while a builder's customer is choosing a company for a project that will take months.
Plumbing and heating share one group in the county chart, and the two services do not share a call script. A no-heat call and a drain clearing should reach different pages, even when the same company answers both.
County Business Patterns
Trade and home service businesses in Brookings County
Establishments by industry, 2023
- Electrical contractors16
- Residential remodelers16
- Plumbing, heating and air-conditioning contractors15
- Landscaping services15
- New home builders14
- Excavation and site preparation contractors5
- Roofing contractors3
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
How the Brookings SEO work runs
Technical fixes first, then the pages and profile, then the links that make them count.
1
Read the profile Google sees
We audit the categories, services, hours and photos on the Google Business Profile before writing a page.
2
Make the site crawl clean
Slow pages, broken links and duplicate titles get fixed, which usually shows within the first 30 days.
3
Write one page per service
Each trade you want more of gets its own page, with the towns you cover and the work you take named in plain words.
4
Earn the links and keep the listings
We match your name and phone on the directories and build links to the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
A documented result
Byers Septic: a website, search and ads build
Byers Septic Service used Lithium for a website, SEO and Google Ads, and the card sums up that work. Dave Turin, who runs the excavation business Dozer Dave, also recommends DJ Van Zanten for website and internet marketing.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveSearch beyond the city
Nearby towns with their own search pages
The pills below open the same SEO page for each nearby city, with that city's own search numbers on it. Every other city in South Dakota is on the state page. Check a town's numbers before you write a page for it, and start with the town that already calls you.
Published price
The monthly SEO range for a Brookings business
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
What Brookings owners ask about SEO
Still curious?
Call (503) 766-5964 or email [email protected].
What decides where we land in the SEO price range?
The number of pages and the work behind them. A one-location business with a handful of services sits near the low end, while a company with several trades and a page for each nearby town needs more writing, links and profile work. The range above covers most Brookings service businesses.
How long does the work take to show?
Some fixes are quick and some are slow. A crawl error or a thin title can move inside a month, while the pages and profile work usually need 60 to 90 days before the calls follow. The report starts counting calls and leads in the first month, so the trend is visible while the pages mature.
Can we keep the website we already have?
Yes. SEO can run on the site you have if the pages and speed hold up. If the site is the problem, the fix is a new build, and that is a separate project with its own price. We look at the site before quoting the SEO work.
Does SEO include work for AI search?
It is part of the monthly work, not a separate project. Pages open with the answer a buyer wants, the markup behind them names the services and the city, and the name, phone and hours match the profile listing. A citation is never promised, and the monthly report counts calls and leads.
What do you need from us to start?
A link to the site, the services you want more of, the towns you cover and access to the Google Business Profile. We also want to know which calls your team counts as a good job. That is enough for a first plan.
Free action plan
Ask for a free SEO plan for your Brookings business
Send a link to the site and the services that need more calls. Your first video call is with a co-founder, who will read the pages and name the first fix.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ