Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
SEO in Burlington, Vermont
Burlington SEO that builds the trade pages before the home page.
Burlington SEO starts with the trade searches customers type, builds the pages those searches need, and reports the month in calls and leads.
- Same hours, services and name
- Old North End and New North End pages
- A report that follows calls to revenue
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Burlington SEO, answered
How Burlington trade searches turn into pages
Burlington customers search by trade, and Lithium Marketing builds the pages and listings that answer those searches. About 320 searches a month ask for a plumber in Burlington, which is one trade in one city; the plan puts that demand on a service page written around the words customers use.
Burlington covers 10.3 square miles, and its trade area is bigger than that: South Burlington and Winooski are separate cities, and a crew that works all three needs pages for all three. That is the difference between being found in Burlington and being found in the towns your crews drive to.
Search in Burlington
What the Burlington results page showed
Pest control draws about 170 searches a month in Burlington, and a dedicated page, with its own treatments and photos, does more than a line inside a list of everything you offer. Direct searches for SEO are modest, so they are not the plan's target.
When we checked “plumber burlington vt”, the page opened with a local services block and then four local listings, and one of those rows carried a “My Ad Center” marker, which means it was paid. HomeAdvisor, Reddit and Yelp appeared in the top 10 as well. Google decides the order of those listings; the parts you control are the profile details, the reviews you ask finished customers for and the pages behind them.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency burlington vt | 20 | not reported |
| seo company burlington vt | 10 | not reported |
| seo services burlington vt | 10 | not reported |
| seo burlington vt | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below other results
- Search ads
- None recorded
- Local listing reviews
- 12 to 626 Google reviews each
- Directories in the top 10
- HomeAdvisor, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber burlington vt”, as Google showed it to a searcher located in Burlington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Burlington market
Old houses, renters and a small city footprint
71.9% of Burlington's homes were built before 1980, so the housing stock is old and each service page should show the kind of house you know how to fix. A page about old heating, old wiring or a roof past its life reads differently to an owner than a generic list of services.
The city's neighborhoods give those pages their geography. Burlington's most populous neighborhood is the New North End, and the South End sits south of downtown and takes in the Oakledge Park waterfront. Area pages that name those places, and the cities across the line, tell Google and a customer which parts of the map you cover.
- residents (2025 estimate)
- 44,019
- residents (2025 estimate)
- population change, 2020 to 2025
- -1.6%
- population change, 2020 to 2025
- housing units
- 18,079
- housing units
- of occupied homes owner-occupied
- 41.5%
- of occupied homes owner-occupied
- of homes built before 1980
- 71.9%
- of homes built before 1980
- median home value
- $444,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Chittenden County
Which trade counts change the SEO plan
Chittenden County has 64 plumbing, heating and air-conditioning contractors and 78 electrical contractors, so a profile with the right categories and a page for each kind of job matters in both trades. The page that wins a search is usually the one that answers the exact question, not the one with the longest service list.
Chittenden County lists 21 roofing contractors. A roofer's page should name the roof types and the neighborhoods it handles, and the same holds for Chittenden County's 83 landscaping services.
County Business Patterns
Trade and home service businesses in Chittenden County
Establishments by industry, 2023
- Residential remodelers119
- Landscaping services83
- Electrical contractors78
- Plumbing, heating and air-conditioning contractors64
- New home builders55
- Excavation and site preparation contractors47
- Painting contractors39
- Roofing contractors21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO retainer
What a Burlington retainer does each month
Start with the pages and profile details that already have demand, then add the towns and the links that lift them.
1
Check what Google can see now
We read your site structure, page titles and profile against the searches you want, and list the pages that are missing or competing with each other.
2
Build the trade pages first
Every service you want more of gets a page with the work, the questions customers ask and the towns you cover, written for a person before a search engine.
3
Add city and neighborhood pages
South Burlington, Winooski, Essex and the Burlington neighborhoods you work in get pages of their own, so one page is not asked to rank for the whole map.
4
Match the profile and build links
We set the categories, services, hours and photos on your Google Business Profile, match the citations and build links to the pages that bring calls.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A garden center's website, SEO and Google Ads
Drake's 7 Dees, a garden center, hired Lithium for a new website, SEO and Google Ads, so the numbers on the card come from all three. Kevin Atiyeh of Atiyeh Bros, a carpet and rug business, describes working with Lithium in the quote beside the card.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Burlington
SEO for the cities around Burlington
A city page is the same bet as a service page, one step out. Start with the towns where you already finish jobs, then work outward. The links below open those pages, and the state page is the door to the rest of Vermont.
Published price
A Burlington SEO retainer, priced by the work
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Burlington SEO questions before you sign
Still curious?
Call (503) 766-5964 or email [email protected].
When will the Burlington work start to show in calls?
Technical changes usually show within 30 days. Local and long-tail rankings usually need 60 to 90 days, and revenue builds from month four. The monthly report starts in month one with calls and leads, so you can see the direction before the rankings settle.
Do I need a page for every city my crews work in?
Every city where you want the phone to ring, not every city on the map. Start with Burlington and the two cities next door, then add the towns where you already finish jobs. Each page needs its own houses, projects and search demand, because a page with a swapped city name adds little.
What does the SEO retainer cost, and what moves it?
The range above fits most local retainers. Your spot in it follows the number of services and cities that need pages, the state of the current site, and the link work your trade requires. The first call puts a scope and a number against those three.
Does the AI search work come with the retainer?
Google's AI answers read the same things a person does: clear pages, schema and business details that agree everywhere. Lithium builds those into every retainer. No one can guarantee a mention in an AI answer, and we do not sell one; the report stays in calls and leads.
What do you need from me to get started?
Access to your Google Business Profile, the towns where you want more calls and the site address. If ads or call tracking are running, bring those too. The first call turns that into the page list and the order to build it.
Free action plan
Ask for a look at your Burlington search results
Tell us the search you want to win and send your site address. A co-founder will open the results page with you, point at the pages that are missing and lay out the first month on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ