Pay-per-click advertising is a targeted, controlled way to get your business in front of customers who are more likely to buy – giving you results fast.
Cambridge, Massachusetts Google Ads Specialist
Advertising specifically to motivated buyers can do amazing things for your conversion rates. PPC is a popular, established advertising method for our clients because it works, and works well. If you’re tired of seeing sluggish sales numbers and disappointing campaigns, give pay-per-click a try and get the results you’re looking for. Lithium Marketing strategically manages your PPC campaigns for you, using all the tools of the trade along with proven experience to maximize your return.
One of the most effective ways you can get your business in front of potential customers is through PPC. Cambridge PPC management done well is
- A great value for your advertising dollar
Boost Your Conversion Rate with Local, Smart Cambridge, MA PPC Management
But the key is “done well.” It is very possible to manage PPC in such a way that it doesn’t see the return that is really possible. Some business owners put too much trust in advertising algorithms because they don’t want to make a mistake. Some small marketing agencies do it all by hand to save money. But truly strategic PPC management – the kind that delivers optimum results – involves using all the tools of the trade combined with skilled and experienced human beings calling the shots. That’s what you get with Lithium’s Cambridge PPC management.
If you’re looking for a proven way to handle online marketing and get quick results, PPC may be the best choice for your business. It’s one of the oldest methods of digital advertising, and it’s still around because it works – though thanks to changes in technology allowing more ways to gather key data, PPC is now better than ever for advertisers.
Dollar for dollar, PPC is one of the most effective ways to get your message out to people who are likely to become customers. If that sounds like something your marketing plan could use – let us know.
What Lithium’s Cambridge PPC Management Services Include
What exactly does PPC Management involve for our Cambridge clients? The specialist managing your PPC campaign will spend the time daily to deliver the best possible results for your advertising dollars spent on both Google and the Microsoft Ad Network (Bing and Yahoo!). Specific services include
Manual and machine-learning bid optimizations
Quality score improvements
Landing page design
A/B ad/image split testing
Keyword refinement & expansion
Negative keyword additions
Intelligent PPC call tracking
Display campaign targeting
Ad extension granularity
Keyword match type selections
ROI & ROAS conversion tracking
Pay-Per-Click Done Well Provides Surprising Benefits
Because of its targeted nature, a well-managed PPC campaign can help you do more than boost direct sales. While increasing the volume of people coming to you for what you’re offering, you can also
- Build a mailing list
- Sign up users for future contact
- Get a product or service launched properly
- Acquire new, detailed information about your customer base
- Gain the resources to build a larger advertising campaign
Since PPC is so popular and effective, it’s a sure bet that your competitors have already thought about putting together a campaign. If you have a local or regional business, effective advertising can make all the difference. Reach out to the customers that might otherwise pass you by, and increase the amount of near point-of-sale advertising impressions that you make. With an effective campaign managed by an experienced team using the right tools to gather the data you need, you can see real returns on your investments and gain a real edge on the competition in Cambridge.
Varieties and Benefits of PPC Marketing
Pay-per-click is a powerful tool. All types of this tool share the following characteristics:
- Can be turned on and off for quick results
- Can be targeted to specific keywords, geographies, and demographics
- Can be modified over time to better obtain desired results
- Can be adapted to different budgets based on length of campaign and competitive level in the industry
But PPC marketing is not one size fits all – there are multiple methods we use to meet the needs and budget of our Cambridge PPC management clients.
Search Pay-Per-Click Marketing
PPC Retargeting or Remarketing Ads
Social Media Marketing
What Makes Lithium Marketing Different than Every Other Cambridge PPC & Google Ads Specialist?
Dedication to Your Success
The team at Lithium Marketing will do everything we can to ensure that you win. When you win, we win. If we think we can optimize your PPC campaign to make you more money and reduce your costs at the same time, even if it means we make less, we know that’s good all-around in the long run. We are dedicated to improving your bottom line.
A Small Marketing Company with the Tech of a Large Firm
Many small marketing agencies like ours attempt to manage PPC campaigns entirely through manual means in order to avoid paying for AI software. When business owners or employees attempt to run a PPC campaign with little prior experience, they may go entirely with automated options at the helm, like those services offered by Google. But we believe in a hybrid approach, where humans and computers bring their strengths to the table. People know what people want and can anticipate how to best market your business. Machines have data and the ability to process information and present it quickly. Together, we make a great team. In fact, when we do experiments to compare ourselves with Google’s smart campaigns, we always manage to come out ahead. There is no more cost-effective way to approach online marketing than PPC with Lithium Marketing.
Experienced PPC Management is Key
A pay-per-click campaign is only as strong as the people running it. Lithium Marketing has the experience you need in order to get the most from your PPC campaign. We have up-to-date information about target sites and advertising packages, and we’re committed to using our experience to making sure that your next PPC effort is a successful one.
Conversion Rate Optimization
When you’re paying each time someone visits your sites, you want to make it count. That’s where landing page optimization comes into play. Our team of web designers can create a site for you which is tailored specifically to turn visitors into customers – in other words, convert them. In one particular example, we were able to achieve a 36% conversion rate for a plumbing company in Vancouver, which is pretty great (not to toot our own horn). Whether we are creating a standalone page or modifying your site, we build for a purpose.
Comprehensive Conversion Tracking
What takes PPC marketing to the next level is the data. So we make it a point to gather as much of it as we can for our Cambridge PPC management clients. We track who is coming to your website and what brought them there, and we track each person who contacts your business via an online form. But what about calls? We can track them too, and even link them back to the searches that brought them to your site in the first place, all using an automated system – you don’t have to do anything! This data can be used to further hone our ads on customers just like the ones who are actually reaching out to you. Because every click counts.
Take a closer look
Differences between PPC, SEO, and SMM
There’s a lot of acronyms in the world of digital marketing. If you’re not already familiar with these terms, you may be confused – we hope the following table will be helpful.
|Stands for||Pay-Per-Click||Search Engine Optimization||Social Media Marketing|
|What Customers See||
||Ads on social media feeds|
|Time to Results||Days-weeks||Weeks||Days-weeks|
||Building long-term gains from your website||Increasing awareness/buzz regarding your business/product|
|Weaknesses||Costs money for each click, even if that click doesn't result in a sale||
||Users have expressed no interest prior to viewing ad|
|Major Cost Factors||
Frequently Asked Questions about Pay-Per-Click Advertising in Cambridge, Massachusetts
What are PPC management services?
How much does it cost to manage a pay-per-click campaign in Cambridge, Massachusetts?
Why is PPC important?
How do you gauge the success of a PPC campaign?
How effective is PPC?
What's the difference between clicks and impressions?
What's the advantage of having a person manage my PPC campaign rather than just having Google manage it?
Where does Lithium provide PPC management services?
Lithium Marketing is your Cambridge, Massachusetts PPC & Google Ads Specialist
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Even if you're not sure you need digital marketing, we're happy to talk with you. We'll take the time to understand your unique business and personal goals, and create a map to where you want to be.