FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Casper, Wyoming
Casper PPC that puts the budget on the jobs worth taking.
Casper businesses get Google Ads in their own account, a management fee stated before the first campaign, and reports in calls, leads and cost per lead.
- The account starts and stays yours
- A report on what a call costs
- Bids set by town
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a Casper click buys
What Casper clicks cost before the budget moves
For Casper service businesses, Lithium Marketing runs Google Ads from the owner's own account, with call tracking on every campaign. An average click on “plumber casper” costs $6.52, and a click on “pest control casper” costs $25.76, so the two trades need different budgets and different landing pages.
If your work happens outdoors, Casper's long, cold, but dry winters can shape the weeks your crew can be on a site, so the ad calendar should follow them. A flat monthly budget spends the same in a week you cannot work as in a week you can.
Click costs in Casper
Two trade searches, two budgets
Plumbing clicks are cheap enough to test several services. Pest control is the other end, where one wrong click costs real money and about 10 searches a month for “pest control casper” sit behind it, so the campaign needs a tight list of search terms and a landing page that answers the call. Decide what a call is worth before either budget runs.
No paid ad appeared on “plumber casper” when we looked, and the Map Pack held the top of the page. One snapshot is not a budget signal, so we set the campaign from your call history and keep the Google Business Profile complete.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency casper | under 10 | not reported |
| ppc agency casper | under 10 | not reported |
| ppc management casper | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control casper | 10 | $25.76 |
| plumber casper | 1,000 | $6.52 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 18 to 493 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber casper”, as Google showed it to a searcher located in Casper. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Casper market
Who is clicking, and what the housing says
Casper's 2025 population estimate is 58,771, and the city covers 26.753 square miles of land. We set the campaign's geography by city and ZIP code, then add the towns around Casper where your crews work.
That footprint matters because a click from a town you do not serve is money spent on a call you cannot take. The campaign should exclude those places from the start, not after a month of wasted spend.
- residents (2025 estimate)
- 58,771
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 27,746
- housing units
- of occupied homes owner-occupied
- 69.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 60%
- of homes built before 1980
- median home value
- $260,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Natrona County
Where the county's trade counts change a bid
Roofing is one of the smaller trades, with 13 contractors in Natrona County, and 4 pest control companies work in Natrona County. A roofer bidding on a search like “roofing company casper” needs a landing page that answers the repair question the click brings, while a pest company can put its budget behind one service and a tight list of search terms.
Natrona County's project trades include 43 landscaping services and 15 new home builders. They sell work that takes planning, so the ad should lead to a page that asks for the scope and the timing, with a phone number as one option.
County Business Patterns
Trade and home service businesses in Natrona County
Establishments by industry, 2023
- Residential remodelers51
- Landscaping services43
- Electrical contractors41
- Plumbing, heating and air-conditioning contractors37
- Excavation and site preparation contractors34
- New home builders15
- Painting contractors14
- Roofing contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first campaign
How a Casper ad account gets set up
The account goes in your name first, then tracking, then the campaigns and the weekly search-term work.
1
Open the account in your name
You pay from $500 a month in management, plus ad spend, and the Google Ads account is yours from the first day. The management fee is stated before anything runs.
2
Put tracking on calls and forms
Tracking goes on the site and the forms, so calls and leads are counted from the first day.
3
Build a page for each job
Each service you advertise gets a landing page that matches the ad and loads fast on a phone.
4
Check the search terms daily, then weekly
We adjust bids and search terms daily through the first 30 days, then weekly, cutting the terms that never convert and moving budget toward the ones that do.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A fence company's three-service build
F&W Fence Co. is a fence company. A new website, SEO and Google Ads all went into the numbers on the card. Daniel Busby at Willard Power Vac offers the owner's view.
Fence“Lithium Marketing has been amazing for our business. They have greatly increased our web traffic and helped us land hundreds of jobs. Before we started using Lithium we were sitting on page 8 in google. We are now sitting in the top spots in all the areas we do work.”
Daniel BusbyPresident, Willard Power VacWhere the ads can run
Google Ads across the towns around Casper
The account can bid in Casper, add the cities on the list below when the work justifies it, and leave out the places your crews do not reach. The Wyoming page lists the state's remaining city pages.
Published price
What the Casper ad account costs to run
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you spend on Casper clicks
Still curious?
Call (503) 766-5964 or email [email protected].
What does a starting budget look like for a Casper trade?
Enough to cover the clicks you need for one month of work. The budget follows your trade's click cost and the value of one customer, not a template. We set the starting number with you and adjust it once the tracking shows what a call costs.
How soon does the account start producing calls?
Calls can arrive in the first week, and call tracking ties each one to the campaign that produced it. From there, the account is tuned toward the search terms that produce calls and away from the ones that do not, and cost per lead is compared with the baseline.
Who owns the Google Ads account?
The Google Ads account is in your name from the first day, and it stays yours if you leave. Lithium works inside it, and you keep the history, the conversion data and the campaigns.
Can you run Microsoft or Meta ads as well?
Test one after Google when your customers already spend time there. Lithium buys Microsoft Ads and Meta ads on Facebook and Instagram, and the same call tracking follows the results, so cost per lead decides whether a second channel stays.
How do you keep clicks from the wrong trade?
Every campaign starts with a negative keyword list, so a plumbing ad does not show for pest searches. The search-term report catches the misses that slip through, and those terms go on the list.
Free action plan
Price the clicks before you spend a dollar
Start with the trade you want to advertise and the towns on your list. A co-founder will put a first-month budget against the click costs and walk through it on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ