SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
SEO in Casper, Wyoming
Casper search engine optimization that starts on the results page customers see first.
Service and town pages, a complete Google Business Profile and monthly reporting in calls and leads give a Casper business a search plan it can follow.
- Pages for the trades on the county list
- A profile that covers your services
- A report built around calls
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where Casper searches start
The Casper results page, and what it rewards
Lithium Marketing builds the search work for Casper service businesses: the Google Business Profile, the service and town pages, and the listings that repeat the same name and phone number. When we checked “plumber casper”, Facebook, MapQuest and Yelp sat among the first ten results and the Map Pack came above them, so the profile and the pages come first. Google decides who appears in the map.
The busiest trade search in Casper is plumbing: about 1,000 a month for “plumber casper”. Pest control clicks cost $25.76, so one strong page is a better bet than a page for every treatment.
Search in Casper
What Casper searches say to build first
When we checked, the three Map Pack listings for “plumber casper” carried 493, 18 and 148 Google reviews, and the one with 18 still held a place. Reviews matter, but they are not the only thing Google weighs. A profile with the right categories and a site that names each service gives Google more to work with.
Natrona County's trade mix includes 51 residential remodelers, 43 landscaping services and 41 electrical contractors. A single services page is competing with all of those companies, so the page plan follows the trades you sell, with one page for each and a town page for each place you work.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo agency casper | under 10 | not reported |
| seo company casper | under 10 | not reported |
| seo services casper | under 10 | not reported |
| seo casper | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 18 to 493 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber casper”, as Google showed it to a searcher located in Casper. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Casper market
Where Casper's housing and town lines send the page plan
The towns immediately adjacent to Casper are Mills, Evansville, and Bar Nunn, so a business that works there needs a page for each one, with its own services and photos. Without those pages, a customer in Mills or Evansville has nothing that names their town.
55.0% of Natrona County's housing was built before 1980, so repair and replacement pages belong in the plan beside the new-installation page. A site that sells only new work leaves the older housing to the next company in the results.
- residents (2025 estimate)
- 58,771
- residents (2025 estimate)
- population change, 2020 to 2025
- -0.6%
- population change, 2020 to 2025
- housing units
- 27,746
- housing units
- of occupied homes owner-occupied
- 69.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 60%
- of homes built before 1980
- median home value
- $260,400
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Natrona County
The county trades that need their own pages
Plumbing, heating and air-conditioning contractors number 37 in Natrona County. The repair trades need a page for each service they sell, because a burst pipe or a dead panel is a specific job, and the page should name it.
Roofing contractors in Natrona County number 13, and 4 pest control companies work in Natrona County. A roofer with a page for each service and a pest company with one strong page can give Google a clear match, while the larger remodel and landscape fields need finished-work proof.
County Business Patterns
Trade and home service businesses in Natrona County
Establishments by industry, 2023
- Residential remodelers51
- Landscaping services43
- Electrical contractors41
- Plumbing, heating and air-conditioning contractors37
- Excavation and site preparation contractors34
- New home builders15
- Painting contractors14
- Roofing contractors13
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
How the retainer runs
What the first months of Casper SEO look like
Technical work comes first, then the pages and listings, and links follow once the foundation holds.
1
Start with the results page
We look at what Google shows for the searches that name your trade and Casper, then set the page and profile work against it.
2
Put the profile and listings in order
Categories, services, hours and service area get filled in, and the same business details go on the site and the main directories.
3
Write the service and town pages
Each trade gets its own page, and each town you cover gets a page with its own details.
4
Report in calls and leads
The monthly report counts calls and leads from the work, and the next month's pages follow what the numbers show.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A septic company's search growth, and a builder's view
Byers Septic Service came to Lithium for a new website, SEO and Google Ads. The traffic and keyword figures on the card come from that whole project. Nathan Boos of Hillsview Building gives his own view of the team.
Septic“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingNearby pages
SEO for the towns around Casper and the state
If your crews cross the Casper line, the links below show what each nearby market searches for. Gillette, Laramie, Cheyenne and Fort Collins, Colorado each get their own page, and the Wyoming page lists every other city in the state.
Published price
The monthly range for Casper SEO
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
What makes one Casper SEO retainer cost more than another?
The range above covers most Casper service businesses. The number moves with the number of service pages and towns in the plan, the state of the current site and the value of one new customer to you. A one-location plumber with a clean site sits near the low end; a company chasing several trades across Natrona County needs more pages and lands higher.
When do the first SEO changes show up?
Plan for a few months. The technical work usually shows movement inside 30 days, while local and long-tail terms need 60 to 90 days, and the bigger shift tends to arrive after month four. Calls and leads are counted from month one, so the trend is visible before the rankings settle.
What do you need from us to start?
Access to the Google Business Profile, the site and any analytics or ad account, plus a list of the services and towns you want to cover. We write the pages from that and from a call with you, so you review the work and do not draft it.
What contract does Casper SEO run on?
The first term is six months, then the plan runs month to month; 30 days' notice ends it. We ask for the first six months because local rankings take time to build, and the monthly report shows what moved along the way. You keep the site and the profile.
Can SEO get us mentioned in AI answers?
It can help, because AI tools read the same pages and listings a customer does. The retainer keeps those consistent: clear service pages, schema and matching business details. That does not buy a mention, though, so the monthly report stays on calls and leads.
Free action plan
Get a free Casper SEO plan
Send your site link and the service and town pages you wish you had. The first call is with a co-founder, who will map the missing pages and the first month's work by video.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
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