FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Centennial, Colorado
Centennial Google Ads focused on calls your crews can take.
A Centennial Google Ads account gets call tracking from the first click, a landing page per job type and a report on cost per lead.
- Leads and cost per lead in the report
- A page for each kind of job
- Wasted search terms cut monthly
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, answered
Putting a Centennial ad budget to work
A Centennial service business can buy searches with Google Ads. The work starts with measuring every click. Lithium Marketing sets up call tracking before it changes a budget, because an average click on “electrician centennial” costs $79.11 and a wasted click at that price is hard to recover.
In Centennial, roofing costs $38.09 a click. That price sets the shape of the account: a narrow campaign and a landing page for each kind of job, so every click has a clear path to a call.
Click costs in Centennial
What a click costs, trade by trade
In Centennial, water damage restoration costs $17.54 a click, and pest control costs $44.58. A restoration ad has to reach the phone fast, while a pest control campaign can afford a page that explains the treatment before asking for the call.
Landscaping is the cheapest trade click we measured in Centennial at $0.69, so a landscaper can test Google Ads without much risk. When we looked at the plumber results page, there were no paid ads and the Map Pack held the top spot, so a campaign works best next to a complete profile.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency centennial | under 10 | not reported |
| ppc agency centennial | under 10 | not reported |
| ppc management centennial | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| electrician centennial | 170 | $79.11 |
| plumber centennial | 320 | $56.13 |
| pest control centennial | 50 | $44.58 |
| roofing company centennial | 70 | $38.09 |
| water damage restoration centennial | 20 | $17.54 |
| landscaping centennial | 30 | $0.69 |
| garage door repair centennial | 50 | not reported |
| hvac repair centennial | 30 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 103 to 4,400 Google reviews each
- Directories in the top 10
- HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber centennial”, as Google showed it to a searcher located in Centennial. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Centennial market
Who is clicking, and what they own
The median Centennial home is valued at $658,100, and an ad for a property at that level should name the job and the part of the city you cover, not a coupon. The first line has to tell the owner what the crew does.
Repair and replacement are different jobs. A campaign that separates them can send each search to a page that matches the job, and the call tracking shows which calls came from each ad.
- residents (2025 estimate)
- 108,658
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 43,291
- housing units
- of occupied homes owner-occupied
- 80.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 42.9%
- of homes built before 1980
- median home value
- $658,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Arapahoe County
The county’s contractor count and the cost of a click
Arapahoe County has 220 electrical contractors, and “electrician centennial” draws about 170 searches a month. That is a small audience for a trade where a click costs more than most, so the account has to cut wasted search terms and send each click to a page built for one job.
A roofer sells a different job. “Roofing company centennial” costs $38.09 a click, so a narrow campaign on repair or replacement makes more sense than a broad one, and the call tracking shows which calls came from each ad.
County Business Patterns
Trade and home service businesses in Arapahoe County
Establishments by industry, 2023
- Residential remodelers323
- Plumbing, heating and air-conditioning contractors251
- Landscaping services231
- Electrical contractors220
- Painting contractors129
- Roofing contractors102
- New home builders93
- Excavation and site preparation contractors40
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
The first month of a Centennial ads account
The account gets measured before it gets more money, and the campaign list follows the work your crews can take.
1
See where the money goes now
We pull the search terms and conversion data from the account you run, then mark the ones that produce calls and the ones that only spend.
2
Tag the calls before the clicks
Phone numbers and forms get their own tags, so a call can be matched to the search term and ad that paid for it.
3
Give each core job its own room
The repair or installation you want more of gets a campaign and a page of its own, and the ad copy matches what the page offers.
4
Watch the first month closely
The account gets a daily check for the first 30 days. After that, bids and search terms are reviewed weekly against the budget.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The fence company’s paid search
The F&W Fence Co. case covers a fence company’s Google Ads, its website and its SEO. Lithium handled all three, so the numbers on the card belong to the full project, not one channel. Beside it, Nathan Boos of Hillsview Building gives his own account.
Fence“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Centennial
A service map your ad account can follow
Your ad account can follow your service map. The six nearby-city links below open PPC pages for Highlands Ranch, Aurora, Denver, Lakewood, Westminster and Arvada, each with its own click prices, and the Colorado directory covers the rest of the state.
Published price
The management fee for a Centennial ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Paid search questions from Centennial owners
Still curious?
Call (503) 766-5964 or email [email protected].
What monthly ad budget makes sense for a Centennial business?
Start from what one booked job is worth to you and what a click costs in your trade. Those two numbers set the test budget, and a co-founder builds it with you before the first campaign goes live.
How soon can a new campaign produce calls?
The first calls often land within a week of launch, with tracking running from day one. After that, the work is subtraction: remove the search terms that never produce a call and put the budget behind the ones that do.
What does the management fee cover?
Management begins at $500 a month, plus ad spend, and covers the daily work on the account. The fee moves with the amount you spend on ads, the channels in the plan and any landing pages we build, and you approve it before launch.
Should we advertise on Microsoft Ads or Meta as well?
Only if the data supports it. Microsoft Ads and Meta ads on Facebook and Instagram can be part of the mix, but a channel earns its budget when your customers are there or Google clicks get expensive. Start with the cheapest source of calls and let the tracking decide when to add another.
How do you know which ad produced a booked job?
The report starts with the phone: each call is matched to the search term and ad that paid for it. From there it groups calls, leads and cost per lead under each campaign, and if your team marks the ones that booked, the trail runs to the job.
Free action plan
Get a free review of your Centennial ad account
A copy of your current campaigns and the value of one booked job are enough to begin. A co-founder will read the account with you on video and name the changes to make first.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ