GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Chico, California
PPC management for Chico businesses that tracks every call.
Chico service businesses get a Google Ads account measured in calls and cost per lead, with tracking on every ad and one report each month.
- Call tracking from day one
- A page for each job you sell
- Budget checked against cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Chico
How a Chico campaign picks its searches
Lithium Marketing builds and manages Google Ads accounts for Chico service businesses. Every campaign starts with the jobs you want booked, not with a list of keywords. Three paid ads came before everything else when we checked “plumber chico”, so the first screen is already a paid one.
The job is to choose which searches deserve a landing page, which ones get a negative keyword and which hours get more budget. The account should show which search produced a call or a form, or the next month is a guess.
Search in Chico
What the Chico results page shows
No AI Overview showed on the Chico results page when we checked, though the page did carry a people-also-ask block. A paid click can land with someone who has already read a short answer, so the landing page should pick up where that answer stopped.
Ads are not the only thing between a search and your site: Angi, Facebook and Yelp also held top-10 spots on the Chico page. When a profile sits in that path, the landing page has to repeat its name, phone and service list exactly.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency chico | under 10 | not reported |
| ppc agency chico | under 10 | not reported |
| ppc management chico | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 3 recorded
- Local listing reviews
- 63 to 5,000 Google reviews each
- Directories in the top 10
- Angi, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber chico”, as Google showed it to a searcher located in Chico. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Chico market
A tight city and a mix of owners and renters
Chico has 105,081 residents at 3,041 people per square mile, which keeps a city-level campaign close to the customers it means to reach. Set the geography by city and by the neighborhoods you serve, then check the search terms report for clicks from outside them.
Owners occupy 43.4% of Chico's occupied homes, so ask who owns the property before the job is booked; a tenant may not be the person who can approve the work. The ad and the landing page should make that clear before someone taps.
- residents (2025 estimate)
- 105,081
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.5%
- population change, 2020 to 2025
- housing units
- 46,625
- housing units
- of occupied homes owner-occupied
- 43.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.5%
- of homes built before 1980
- median home value
- $468,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Butte County
Which Chico trades should bid, and on what
Butte County has 93 landscaping services and 93 residential remodelers, the two biggest trade groups. Both sell planned projects, so the ad should promise a specific project, the landing page should show similar finished jobs, and the budget should be set by the value of one booked project.
In Butte County, roofing contractors number 26 and painting contractors 34. Smaller fields can take a narrower offer: one roof type, one exterior repaint, one season. A tight ad group with a matching page usually tells you faster whether the offer works than a broad campaign across every service.
County Business Patterns
Trade and home service businesses in Butte County
Establishments by industry, 2023
- Residential remodelers93
- Landscaping services93
- New home builders75
- Plumbing, heating and air-conditioning contractors63
- Electrical contractors61
- Painting contractors34
- Excavation and site preparation contractors30
- Roofing contractors26
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a Chico Google Ads account gets built
Every campaign starts from the jobs you can crew, and the report says what each one cost.
1
Start with what is already spending
We read the existing campaigns and search terms, keep the ones that produce calls and name the ones that only cost money.
2
Give every call a source
Call tracking, GA4 and conversion tags mark the keyword, ad group and ad behind each call and form.
3
Match a page to each job
The services you want more of get their own landing page and ad group, with a form a customer can finish on a phone.
4
Tune on calls and cost
Bids and search terms change daily for the first 30 days, then weekly, with calls, leads and cost per lead as the score.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Website, SEO and Google Ads for Dixie Glass
Dixie Glass sells glass on the Mississippi Gulf Coast. Lithium rebuilt its site, ran its SEO and managed its Google Ads, so the card reflects all three. The quote beside the card is Matt Johnson's, from his time running On-Target Landscape.
Glass“Lithium Marketing is awesome to work with and the results you’ll get are outstanding. Once I started working with them I saw increase in my online presence and my sales increased too. I would highly recommend them to anyone looking for help with marketing!”
Matt JohnsonOn-Target LandscapeAround Chico
Google Ads beyond the Chico city line
If a campaign grows past the city line, the pages below put each nearby market's search picture in view. The California directory covers the rest.
Published price
What a Chico Google Ads account costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Chico Google Ads questions, answered
Still curious?
Call (503) 766-5964 or email [email protected].
What does the Google Ads management fee cover?
Management starts at $500 a month, plus ad spend. The number moves with the media budget, the ad channels in play and the landing pages the account needs. Money for clicks goes to Google, and the report lists the fee and the media side by side.
How much should we budget for ad spend?
Start from the value of one booked job and the number of jobs you can crew. A higher-value service can carry a higher cost per call, so the budget follows your margins, not a generic monthly number. We set the starting figure together and change it when the account shows the real cost per lead.
When do the first calls arrive?
The first calls can arrive while the account is still settling, usually inside the first week. Attention is daily for 30 days, then weekly, and wasted search terms get cut as they appear.
Do you advertise anywhere besides Google?
Google is the first channel for most trades, and it is not the only one. Lithium also runs Microsoft Ads and Meta ads on Facebook and Instagram. Those get added when a trade's customers already use them, and the report shows what each channel brings before more money goes in.
How do we know which ads bring calls?
The report starts with the keyword and ad behind each call or form, then groups them by campaign so you can see calls, leads and cost per lead. When you tell us which leads turned into jobs, that note steers the next month's budget.
Free action plan
Get a Chico ad plan with the numbers attached
The plan is built from your trade, the jobs you want and the value of one booked job. On a short video call, a co-founder will go through the account, the budget and where the first month's spend goes.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ