GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Clearwater, Florida
Clearwater PPC that shows which keyword brought each call.
A pest control click in Clearwater averages $31.47; Lithium's Google Ads start with call tracking and a landing page per job type before the budget grows.
- Every call tagged to its keyword
- Pages for the trades you sell
- Spend moved to the jobs you want
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the ad budget goes
The Clearwater ad budget that can name its calls
An ad budget in Clearwater disappears fastest when nobody can say which click produced the call. The clicks are not cheap: in Clearwater, a roofing click averages $34.70 and an electrical click $28.72. Lithium Marketing runs Google Ads for Clearwater service businesses with call tracking from the first campaign, a landing page for each job type and a report that puts calls, leads and cost per lead in the same place.
The trade mix in Pinellas County is deep: 486 plumbing, heating and air-conditioning contractors, 302 electrical contractors and 76 roofing contractors. That many names in one county means the campaign has to know which jobs are worth buying and which calls are worth answering. That is a targeting decision before it is a bidding decision.
Click costs in Clearwater
What a Clearwater click buys, trade by trade
The table above is the starting point for a budget. A garage door click in Clearwater averages $118.14, restoration averages $5.81 and landscaping $22.61. The spread is wide because the value of a job is different in each trade, so the monthly budget should follow the jobs your crews can take, not a number copied from another company.
Owner searches for ad help are small here: “ppc agency clearwater” draws 10 a month. That is not the demand the campaign buys. The number that matters is what a booked job is worth to you, and the campaign should be judged on calls and cost per lead, not on clicks.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency clearwater | 10 | not reported |
| google ads agency clearwater | under 10 | not reported |
| ppc management clearwater | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair clearwater | 140 | $118.14 |
| roofing company clearwater | 880 | $34.70 |
| plumber clearwater | 880 | $32.66 |
| pest control clearwater | 590 | $31.47 |
| electrician clearwater | 480 | $28.72 |
| landscaping clearwater | 210 | $22.61 |
| hvac repair clearwater | 30 | $13.47 |
| water damage restoration clearwater | 70 | $5.81 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 24 to 1,100 Google reviews each
- Directories in the top 10
- Angi, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber clearwater”, as Google showed it to a searcher located in Clearwater. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
One metro, separate markets
One metro, three separate cities, one budget
The Tampa-St. Petersburg-Clearwater metro area holds 3,418,895 people, and Clearwater is one of its three principal cities. St. Petersburg and Tampa are separate cities with their own search demand, so a campaign that targets “Tampa Bay” as one broad area will spend money outside the area you serve. Set the geo-targeting city by city and check the call report for each one. Clearwater has a humid subtropical climate, and most of its rain falls from June through September; if that wet season slows outdoor work, the budget can move to the indoor jobs your crews can still take.
The county's housing leans owner-occupied, at 69.5% of Pinellas County's occupied homes. That owner share matters more for the offer than for the targeting: the ad should still be written for the job and the property, not for a demographic. The first question is which service the customer needs, and the ad should answer it in the headline.
- residents (2025 estimate)
- 114,364
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.5%
- population change, 2020 to 2025
- housing units
- 61,123
- housing units
- of occupied homes owner-occupied
- 58.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.9%
- of homes built before 1980
- median home value
- $361,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Click costs by trade
Which trade clicks deserve the budget first
Plumbing and roofing are the biggest search categories in Clearwater: “plumber clearwater” and “roofing company clearwater” each draw about 880 searches a month. That volume is why tracking and a fast landing page come before any bid increase.
Pest control in Clearwater draws 590 searches a month, and garage door repair draws 140. Garage door clicks sit at the top of the click-cost table, so that campaign needs the phone answered and the landing page working before the budget grows. A smaller trade with an expensive click should start with a tight geography and a narrow service list.
County Business Patterns
Trade and home service businesses in Pinellas County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors486
- Residential remodelers481
- Landscaping services475
- Electrical contractors302
- Painting contractors166
- New home builders145
- Pest control companies116
- Roofing contractors76
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Clearwater account gets set up
The account is measured before it is scaled, and the campaigns are built around the jobs you want more of.
1
Read the account you have
We go through the current campaigns, keep the search terms that produce calls and list the ones that spend without a lead.
2
Put a source on every lead
Call tracking, GA4 events and conversion tags put a keyword and an ad behind every call and form.
3
Match each ad to one job
Each job type gets its own campaign and a landing page written for that job, so a roof repair ad does not land on a page about drains.
4
Check daily for 30 days, then weekly
Bids and search terms are checked daily through the first 30 days, then weekly against the calls and leads in the report.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A Gulf Coast case
How a Mississippi glass company's numbers moved
Dixie Glass works on the Mississippi Gulf Coast. Lithium handled three pieces for the company: a new website, SEO and Google Ads, and the card's numbers come from that combination. Dave Turin of Dozer Dave, an excavation company, adds his recommendation in the quote beside it.
Glass“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveCampaigns across the metro
Ads for the metro's separate cities
The same account can run in more than one city. St. Petersburg and Tampa sit in the same metro but have separate search markets; the PPC pages below carry each city's click data. The Florida page lists the rest of the state.
Published price
What PPC management costs in Clearwater
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Clearwater Google Ads questions before you spend
Still curious?
Call (503) 766-5964 or email [email protected].
What does the PPC management fee cover?
It covers the work on your account: campaign build, keyword and search-term work, ad copy, bids, landing page direction and the monthly report. The fee starts at $500 a month in management, plus ad spend paid to Google. A larger account with more channels or landing pages gets a fee set before launch.
How do you decide which job types get their own campaign?
Start with the jobs that carry the most value and can absorb a click at the trade's price. A job type gets its own campaign and landing page when the calls it produces can be traced back to that page. The first month shows which campaigns earn more budget.
What happens when a keyword brings clicks but no calls?
That keyword gets checked against the search terms and the landing page. If the clicks are the wrong intent, the term becomes a negative; if the intent is right, the page gets the next fix. Tracking shows which side of that line the spend is on.
Can you work with the ad account we already have?
We can. The first pass goes through the current campaigns, keeps the search terms that produce calls and lists the ones that spend without a lead. The changes are agreed before they go live.
What shows up in the monthly report?
The report opens with calls, leads and cost per lead for each campaign. A call can be traced to the keyword and ad that earned it, and if the owner marks which leads became jobs, the same report carries the job value back to the campaign.
Free action plan
See what Clearwater clicks cost your trade
Start with the jobs you want and the months you can staff them. A co-founder will put your trade's Clearwater click prices next to the value of one booked job on a short video call, then set the opening budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ