GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in College Station, Texas
Google Ads for College Station trades that turn clicks into booked work.
College Station owners get a Google Ads account where every call is traced to its keyword and the budget moves toward the jobs that get booked.
- Tracking on the first click
- One landing page per job
- Spend moved to what books
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC, answered
What a College Station ad account can learn
College Station added 5.8% to its population between 2020 and 2025. Those new households are the ones an ad account has to find when a job comes up, and it has to know what a search is worth before it bids. Lithium Marketing runs that account for service businesses, with the measurements in place before the first dollar moves.
A click is not a lead. The account has to show which calls became quotes, and you mark which quotes became jobs, or the budget moves on guesswork. Lithium builds the landing page for each job type, runs the calls through tracking, and reports calls, leads and cost per lead, not impressions.
Paid search in College Station
Where the ad slots are, and what they hold
When we checked 'plumber college station', Google showed no paid ads at all. That is one results page on one day: in a market this size the map and the organic results can carry the whole screen, and paid search earns its place when a job cannot wait for a page to build.
Every campaign starts with the offer. A water heater replacement, a panel upgrade and a roof repair are three different ads and three different landing pages, because each searcher wants a different first answer.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency college station | under 10 | not reported |
| ppc agency college station | under 10 | not reported |
| ppc management college station | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 240 to 741 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Not shown
Source: one Google results page for “plumber college station”, as Google showed it to a searcher located in College Station. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The College Station market
A metro of 287,476 and the budget that follows it
The College Station-Bryan metro area holds 287,476 people, and Brazos County holds 249,088. An ad account can cover that whole footprint, but it should start with the ground the crews cover, because a click from a town you do not serve is money spent on a call you cannot take.
If your work follows the weather, summers here are hot and humid, with occasional showers and thunderstorms, and winters are mild, with periods of low temperatures usually lasting less than two months. When your work bunches up in one of those stretches, the budget should follow the pattern: build before the busy weeks, then set the daily cap where a booked job still covers the click.
- residents (2025 estimate)
- 127,472
- residents (2025 estimate)
- population change, 2020 to 2025
- +5.8%
- population change, 2020 to 2025
- housing units
- 51,494
- housing units
- of occupied homes owner-occupied
- 35.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 18.1%
- of homes built before 1980
- median home value
- $346,700
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Brazos County
Which trades fill an ad budget first
Brazos County lists 25 pest control companies and 27 excavation and site preparation contractors. One sells a recurring treatment, the other a project that starts with a look at the property, and the two need different ads: a pest call wants a price and a booking time, a site-prep call wants a conversation about the scope.
The bigger trades sit higher on the same list. The county counts 81 landscaping companies and 42 electrical contractors, and both sell work that can be scheduled, which makes them a reasonable first test: a defined offer, a landing page, and a ceiling on what a click may cost.
County Business Patterns
Trade and home service businesses in Brazos County
Establishments by industry, 2023
- New home builders85
- Plumbing, heating and air-conditioning contractors82
- Landscaping services81
- Residential remodelers69
- Electrical contractors42
- Excavation and site preparation contractors27
- Pest control companies25
- Roofing contractors19
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Before launch
What the first 30 days cover
Nothing gets spent until a call can be traced, and optimization runs daily through the first 30 days, then weekly.
1
Start with the account you have
Any campaign already running gets read for the search terms that produced calls and the ones that only produced clicks.
2
Measure before the first click
Call tracking, GA4 and conversion tags are tested before launch, so a call can be traced to the search term and the ad that produced it.
3
Split by the jobs you want
Drain cleaning, panel work or whatever pays best gets its own campaign and landing page, so the ad and the page promise the same thing.
4
Cut the terms that only cost money
Every term that produced a call gets read next to its ad, and the ones that only spent money get blocked.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
Dixie Glass: Google Ads, SEO and a new website
Dixie Glass has served the Mississippi Gulf Coast since 1946. Lithium built its website, ran its SEO and managed its Google Ads, and the card's figures come from all three. Kevin Atiyeh, of the carpet and rug company Atiyeh Bros, supplies the quote.
Glass“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround College Station
Other Texas cities to test next
A campaign does not have to stop at the city line. Sugar Land, Conroe and The Woodlands each carry their own PPC page below, with a plan and a budget written for that market. Beyond them, the state page covers the rest of Texas.
Published price
What a College Station Google Ads account costs
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Before you fund a College Station ad account
Still curious?
Call (503) 766-5964 or email [email protected].
What starting ad budget makes sense here?
Enough to buy the calls a booked job can pay for. Management starts at $500 a month, plus ad spend, and a typical account lands between $500 and $1,500 a month in management on $2,000 to $5,000 a month in ad spend. The starting number gets set together on the call, then adjusted once tracking shows real costs.
What does the first week look like?
The first calls typically land in week one, once tracking is live. From there the account gets narrower: search terms that do not convert get cut, and the budget follows the ones that put work on the calendar.
How long is the first ad agreement?
Plan for a six-month start. After that the agreement continues a month at a time, and 30 days' notice stops it. The management fee is set in writing before launch and moves only when the ad spend, the channels or the landing page work change.
Do Microsoft and Meta ads belong in the plan?
Facebook, Instagram and Microsoft can all carry the offer. They make sense when the audience is already there or when a Google click costs more than the job can carry. Start with the channel that produces a booked job for the least money.
Which search terms became work?
Trace a job backward. Start with the booked job, find the lead it came from, then the call, then the search term and the ad. The report carries that chain for every campaign, with the calls, the leads and the cost of each lead. Mark which leads became work and the chain closes at the job.
Free action plan
Start with a tracked Google Ads test
Send the offer you want to test and the monthly ad spend you can approve. A co-founder reviews any live account first, then walks through the landing page and the measurements on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ