Google Ads for Columbia service businesses, measured by the booked job.

It depends on what your booked jobs can carry. Expensive clicks need a bigger budget behind each booking, cheap clicks stretch further, and the landing page decides how much of either turns into work. We pick the starting figure with you and revise it when the tracking has a month of calls.

The account opens with tracking on, so week one starts showing which searches produce calls. Each week after that, the terms that never book come out and the money moves to the ones that do. The goal is a cost per lead your jobs can carry, not the lowest click price.

You start with a six-month term. After that, stopping takes 30 days’ notice, and the agreement renews monthly. Management begins at $500 a month, plus ad spend; the budget it manages, the ad channels in play and any landing page work set the fee. You approve that figure before launch.

Lithium can run both, but neither belongs in every account. Facebook and Instagram can reach buyers who are not searching yet, and Microsoft Ads can be cheaper in some trades. Test one, keep it only if the report shows a lower cost per booked job than Google, and add the next only after that.

The monthly report breaks out calls, leads and cost per lead for each campaign, and every one traces back to the keyword that paid for it. When your team notes which leads turned into jobs, the report can show the whole path from search to signed work.