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PPC in Concord, California

Google Ads for Concord businesses, built around what a click costs.

Every ad click in a Concord campaign gets a source, and the monthly report shows the calls, leads and cost per lead behind it.

  • Leads and cost per lead in the report
  • One page per service
  • Budget follows the leads
Search visibility report ranking sarkinenplumbing.com first among local plumbing competitors
2Xleads for Sarkinen Plumbing (on the same budget)
Google Partner badge Google PartnerView our Partners listing 5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed

Businesses we’ve worked with

  • Willard Power Vac
  • Sarkinen Plumbing
  • Robinson Restoration
  • Town & Country Glass
  • Dixie Glass
  • Byers Septic Service
  • F&W Fence Co.
  • Drake’s 7 Dees
  • Rickabaugh Construction
  • Hillsview Building
  • Dozer Dave
  • Mt. Hood Pro Painting
  • On-Target Landscape
  • Atiyeh Bros Carpet
  • Lovett
  • Westmore Construction
  • Northwest New Homes
  • Porter Sealcoating & Paving
  • RescueHero Restoration
  • Panda Plumbing
  • Biermann Plumbing & Heating
  • Ballistic Junk Removal
  • Smart Doors LLC
  • Peak Performance Roofing
  • Deluxe Heating & Cooling
  • Lifetime Exteriors
  • Bruce Johnson Construction
  • Madrone Painting
  • Smart Tree Service
  • Premier Gutter Cover
  • NW Pacific Electric
  • Universal HVAC
  • Lenny Martin Painting
  • Next Level Decks & Exteriors
  • Prodan Construction
  • Smooth Rollin’ Sealcoating and Paving
  • Lovett Restoration
  • Greenlight Titles
  • G.W. Hartley IV
  • Advanced Coatings
  • Thomson Equipment
  • MyADU

Concord PPC, answered

Where a Concord ad budget goes first

A click on “garage door repair concord ca” costs $69.60 on average, and a click on “landscaping concord ca” costs $5.85. That spread is the first thing a Concord campaign has to respect: one trade can buy a lot of clicks, and another needs a tighter search list and a page that converts before the budget runs out. Lithium Marketing runs Google Ads for Concord service businesses with call tracking wired before the first campaign goes live.

Pest control and roofing cost more per click than electrical, and a lead at those prices deserves a campaign that can name the keyword behind it. Every ad group gets its own landing page, and every call gets a source before the budget increases.

The market you can reach

A metro audience inside one targeting map

The San Francisco-Oakland-Fremont metro holds 4,630,041 people, and Concord is one of its East Bay centers. An ad account can reach a huge audience, but the campaign should be built city by city: if a homeowner in Fairfield needs a same-day repair, the crew they call is likely closer to home.

Concord borders Pleasant Hill and Pacheco on the west, Walnut Creek on the south and Clayton on the southeast. If your crews cross those lines, each city gets its own ad group and its own budget line, and the report shows which ones produce calls.

residents (2025 estimate)
123,261
residents (2025 estimate)
population change, 2020 to 2025
-1.7%
population change, 2020 to 2025
housing units
47,703
housing units
of occupied homes owner-occupied
61.6%
of occupied homes owner-occupied
of homes built before 1980
73.9%
of homes built before 1980
median home value
$797,600
median home value

Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.

Where the county’s contractors are

A crowded county and a smaller roofing field

Contra Costa County has 310 electrical contractors, and every one of them can bid on the same panel upgrade. With that many companies, the ad copy and the landing page have to say what the crew does, or the click goes to the next result.

Roofing is a smaller field in Contra Costa County at 86 contractors. A smaller field does not make clicks cheap, as the $43.69 roofing click shows, but it does mean a sharp campaign can cover the searches that matter without a huge budget.

County Business Patterns

Trade and home service businesses in Contra Costa County

Establishments by industry, 2023

  • Residential remodelers
    721
  • Landscaping services
    355
  • Plumbing, heating and air-conditioning contractors
    324
  • Electrical contractors
    310
  • New home builders
    231
  • Painting contractors
    180
  • Excavation and site preparation contractors
    89
  • Roofing contractors
    86

Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).

The first month

How a Concord ad account gets built

Tracking goes in before the budget moves, and the campaign follows what the calls show.

1

Start with the money already spent

The first pass reads every campaign and marks the search terms that took money without producing a call or a form.

2

Put a source on every call

Forms and calls each get a conversion action, so the account can name the keyword behind each one. Booked jobs come in from your CRM when it records them.

3

Split the account by service

Each service you want more of gets its own ad group and landing page, with the city list set to where the crews work.

4

Watch it closely for a month

Someone checks bids and search terms daily for 30 days, then weekly, and the report says what the calls cost.

What every Google Ads account includes

The same eight parts go into every Google Ads account, wherever the business is.

See the full Google Ads service

  • Conversion tracking, properly wired
  • Landing pages per intent
  • Match types and negatives
  • Responsive search ads
  • Geo and audience targeting
  • Bid management
  • Remarketing
  • Looker Studio reporting

Proof from a glass company

One glass company’s numbers across three services

The numbers on the card belong to Town & Country Glass, a glass company in Portland. Lithium ran its Google Ads and also built its website and handled its SEO, so the result reflects all three. The quote beside it comes from Chris Martin of Mt. Hood Pro Painting.

Town & Country Glass website homepage for commercial storefront glass in PortlandCommercial glass

Town & Country Glass

13Xorganic traffic

145 to 1,849 visits a month

top-3 rankings, up from 1
109
top-3 rankings, up from 1
Google Ads conversion rate
29.9%
Google Ads conversion rate
Read the case study
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinChris MartinMt. Hood Pro Painting

Around Concord

Run ads where the crews already drive

An ad account buys calls city by city, so the PPC pages for Antioch, Vallejo, Berkeley, Oakland, Richmond and Fairfield each list what clicks cost there. The Bay Area page covers the metro, and the California page shows the rest of the state.

Published price

What Google Ads management costs in Concord

From $500

per month in management

Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.

FAQ

What Concord owners ask about paid search

DJ Van Zanten

Still curious?

Call (503) 766-5964 or email [email protected].

How much should we budget for ad spend?

Enough to buy calls at a price your booked jobs can cover. A $69.60 garage door click and a $5.85 landscaping click need very different monthly budgets, so we start from your trade, your close rate and the work the crew can take, then adjust once tracking shows what calls cost.

When do the first calls arrive?

The first week of a live campaign usually produces the first calls. From there the account gets leaner: queries that never produce a lead are dropped, budget moves to the ones that do, and cost per lead settles as the data builds.

What does management cost?

Management starts at $500 a month, plus ad spend. The fee moves with the ad budget, the number of channels and any landing pages built, and it is set before launch, with no haggling and no hidden upsells.

How long do we commit to paid search?

A first term of six months, then it continues month to month and either side can stop it with 30 days’ notice. The opening term exists because the account needs enough call history to steer by. Fee, channels and any pages built for the ads are settled in writing before the first campaign runs.

Do you advertise anywhere besides Google?

Yes, when the audience is there. That covers Microsoft, Meta and LinkedIn, and a channel gets added once your buyers are already spending time on it. Google comes first in most trades because the searcher is already looking for the service.

Free action plan

Get a Concord ad plan priced against your trade

Send the ad account and the trades worth buying calls for. The first short video call with a co-founder covers the spend, the targeting and the wasted search terms, and ends with the first month’s budget set.

What we’ll cover

  • What’s working (and what isn’t) in your current marketing
  • Site and funnel gaps that are costing you leads
  • Local SEO and paid traffic opportunities
  • Simple tracking and KPIs to measure success

Get my free action plan

Tell us a little about your business. Response within 24 hours.

  • 100% free, no obligation
  • Custom plan for your business
  • Response within 24 hours
Call now Free action plan