Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Concord, California
Every ad click in a Concord campaign gets a source, and the monthly report shows the calls, leads and cost per lead behind it.

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Businesses
we’ve worked with
Businesses we’ve worked with
Concord PPC, answered
A click on “garage door repair concord ca” costs $69.60 on average, and a click on “landscaping concord ca” costs $5.85. That spread is the first thing a Concord campaign has to respect: one trade can buy a lot of clicks, and another needs a tighter search list and a page that converts before the budget runs out. Lithium Marketing runs Google Ads for Concord service businesses with call tracking wired before the first campaign goes live.
Pest control and roofing cost more per click than electrical, and a lead at those prices deserves a campaign that can name the keyword behind it. Every ad group gets its own landing page, and every call gets a source before the budget increases.
Click prices in Concord
Pest control draws 320 searches a month in Concord at $43.75 a click, and electrical draws 260 at $16.49. A pest company pays more for each visit to its site, so its campaign needs a tighter set of search terms and a landing page that answers the treatment question before it asks for a call.
Landscaping offers the lowest-cost entry at $5.85 a click, which lets a landscaper test ads on a small budget while the site and the profile catch up. Roofing sits at $43.69 for 40 searches a month in Concord, so a roofer buys fewer clicks and has to make each one count.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency concord ca | under 10 | not reported |
| ppc agency concord ca | under 10 | not reported |
| ppc management concord ca | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair concord ca | 140 | $69.60 |
| pest control concord ca | 320 | $43.75 |
| roofing company concord ca | 40 | $43.69 |
| plumber concord ca | 720 | $28.75 |
| electrician concord ca | 260 | $16.49 |
| landscaping concord ca | 70 | $5.85 |
| hvac repair concord ca | 10 | not reported |
| water damage restoration concord ca | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber concord ca”, as Google showed it to a searcher located in Concord. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The market you can reach
The San Francisco-Oakland-Fremont metro holds 4,630,041 people, and Concord is one of its East Bay centers. An ad account can reach a huge audience, but the campaign should be built city by city: if a homeowner in Fairfield needs a same-day repair, the crew they call is likely closer to home.
Concord borders Pleasant Hill and Pacheco on the west, Walnut Creek on the south and Clayton on the southeast. If your crews cross those lines, each city gets its own ad group and its own budget line, and the report shows which ones produce calls.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Where the county’s contractors are
Contra Costa County has 310 electrical contractors, and every one of them can bid on the same panel upgrade. With that many companies, the ad copy and the landing page have to say what the crew does, or the click goes to the next result.
Roofing is a smaller field in Contra Costa County at 86 contractors. A smaller field does not make clicks cheap, as the $43.69 roofing click shows, but it does mean a sharp campaign can cover the searches that matter without a huge budget.
County Business Patterns
Trade and home service businesses in Contra Costa County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Tracking goes in before the budget moves, and the campaign follows what the calls show.
The first pass reads every campaign and marks the search terms that took money without producing a call or a form.
Forms and calls each get a conversion action, so the account can name the keyword behind each one. Booked jobs come in from your CRM when it records them.
Each service you want more of gets its own ad group and landing page, with the city list set to where the crews work.
Someone checks bids and search terms daily for 30 days, then weekly, and the report says what the calls cost.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
Proof from a glass company
The numbers on the card belong to Town & Country Glass, a glass company in Portland. Lithium ran its Google Ads and also built its website and handled its SEO, so the result reflects all three. The quote beside it comes from Chris Martin of Mt. Hood Pro Painting.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Concord
An ad account buys calls city by city, so the PPC pages for Antioch, Vallejo, Berkeley, Oakland, Richmond and Fairfield each list what clicks cost there. The Bay Area page covers the metro, and the California page shows the rest of the state.
Published price
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Enough to buy calls at a price your booked jobs can cover. A $69.60 garage door click and a $5.85 landscaping click need very different monthly budgets, so we start from your trade, your close rate and the work the crew can take, then adjust once tracking shows what calls cost.
The first week of a live campaign usually produces the first calls. From there the account gets leaner: queries that never produce a lead are dropped, budget moves to the ones that do, and cost per lead settles as the data builds.
Management starts at $500 a month, plus ad spend. The fee moves with the ad budget, the number of channels and any landing pages built, and it is set before launch, with no haggling and no hidden upsells.
A first term of six months, then it continues month to month and either side can stop it with 30 days’ notice. The opening term exists because the account needs enough call history to steer by. Fee, channels and any pages built for the ads are settled in writing before the first campaign runs.
Yes, when the audience is there. That covers Microsoft, Meta and LinkedIn, and a channel gets added once your buyers are already spending time on it. Google comes first in most trades because the searcher is already looking for the service.
Free action plan
Send the ad account and the trades worth buying calls for. The first short video call with a co-founder covers the spend, the targeting and the wasted search terms, and ends with the first month’s budget set.
What we’ll cover
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