Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
Google Ads in Costa Mesa, California
A PPC agency for Costa Mesa service businesses that watches the cost per lead.
Costa Mesa service businesses get Google Ads built around the jobs they want, with each call matched to its search and a monthly cost per lead.
- Campaigns split by job type
- Calls matched to the search
- A report on cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Where the budget goes
What a Costa Mesa click buys
A Costa Mesa service business buying Google Ads is paying for a search, not for a job. An average click on “garage door repair costa mesa” costs $57.94, so the campaign has to know which calls came from which keyword before it spends another month of budget. Lithium Marketing builds that tracking first, then tunes the account against the work your crews can take.
The spread across trades is wide: “electrician costa mesa” averages $17.96 a click and “hvac repair costa mesa” $64.69 a click. A roofer and a plumber cannot run the same budget shape, and neither can two businesses with different job values, so the campaign is built around what one booked job is worth to you.
What the results page shows
Costa Mesa searches worth paying for
A month brings 480 searches for “plumber costa mesa” and an average click of $57.29. At that volume, the campaign has to split job types and send each one to a page about that job.
No paid ads showed on the results page for “plumber costa mesa” when we checked. A campaign there starts beside the Map Pack and the organic listings, so the ad and the landing page have to answer the search in a way those results do not.
| Search | Searches a month | Cost per click |
|---|---|---|
| ppc agency costa mesa | 10 | not reported |
| google ads agency costa mesa | under 10 | not reported |
| ppc management costa mesa | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| hvac repair costa mesa | 10 | $64.69 |
| garage door repair costa mesa | 140 | $57.94 |
| plumber costa mesa | 480 | $57.29 |
| landscaping costa mesa | 20 | $55.02 |
| pest control costa mesa | 140 | $43.95 |
| electrician costa mesa | 170 | $17.96 |
| roofing company costa mesa | 10 | $0.51 |
| water damage restoration costa mesa | 20 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 4 to 1,600 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber costa mesa”, as Google showed it to a searcher located in Costa Mesa. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Costa Mesa calendar
A mild year still has a budget shape
Costa Mesa has mild temperatures year round, and rain falls primarily in the winter months and is close to nonexistent during the summer. If your exterior work slows in a wet stretch, the budget can lean toward interior jobs and the searches that come with them; if a dry summer keeps crews outside, the spend can follow that.
Costa Mesa’s median home was built in 1972. If most of your jobs are repairs on older houses, name those repairs in the ad and send the click to a page that answers the questions a homeowner asks first.
- residents (2025 estimate)
- 108,881
- residents (2025 estimate)
- population change, 2020 to 2025
- -2.9%
- population change, 2020 to 2025
- housing units
- 44,427
- housing units
- of occupied homes owner-occupied
- 39.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 68.3%
- of homes built before 1980
- median home value
- $1,115,100
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Orange County
Which trade gets the first campaign
Orange County has 1,028 plumbing and HVAC contractors, and that count says nothing about what a click is worth. The click prices in the table do, and so does the value of a booked job to you. We start with the trade whose job value can carry its click and leave the rest for the next budget review.
Roofing shows the other side of the table: 252 roofing contractors in Orange County and a $0.51 average click on “roofing company costa mesa”. A low click price is not a reason to spend; it is a reason to test carefully, because a cheap click that never books a job is still money spent.
County Business Patterns
Trade and home service businesses in Orange County
Establishments by industry, 2023
- Residential remodelers1,349
- Plumbing, heating and air-conditioning contractors1,028
- Electrical contractors943
- Landscaping services738
- New home builders663
- Painting contractors450
- Roofing contractors252
- Excavation and site preparation contractors193
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
The first month of a Costa Mesa Google Ads account
Tracking goes in before the budget moves, and the campaigns follow the jobs you can take.
1
Pick the jobs worth buying
Start from the work you want next month and what a booked job is worth. That decides which trade and which service get the first campaign.
2
Check the page before the click
The landing page has to explain the job and make calling easy. If it does not, that work comes before the budget.
3
Put a source on each lead
GA4, call tracking and conversion tags tie each tracked lead to its keyword and ad, so the first report shows what produced the calls.
4
Rebalance after the first month
We change bids and search terms daily for the first 30 days. After that the account moves to a weekly review, and budget follows the campaigns that produced leads.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A documented campaign
Garden center marketing, from site to ads
The card below comes from Drake’s 7 Dees, a garden center that hired Lithium for a website, SEO and Google Ads. The quote beside it is Kevin Atiyeh’s; he owns Atiyeh Bros, a carpet and rug company.
Garden center“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetCampaigns nearby
Google Ads across Orange County
Before you set a target, open the PPC page for a neighboring city and compare its click costs with Costa Mesa’s. The cities are in the pills below, with Orange County and California for wider coverage.
Published price
What PPC management costs a Costa Mesa business
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
How much does Google Ads management cost?
Management starts at $500 a month, plus ad spend, and the fee scales with your ad spend, the channels we run and any landing page work. Typical accounts run $500–$1,500 a month in management, plus ad spend of $2,000–$5,000 a month.
What should the first week tell us?
The first calls usually arrive in the first week a tracked campaign runs. Treat that as an early signal, not a forecast. The first month goes into cutting search terms that never produced a call and moving budget to the ones that did.
Where else can paid ads run?
Paid search is usually the first channel we test. If the calls justify more reach, the budget can extend to Microsoft Ads or Meta ads on Facebook and Instagram. A second channel has to earn its place with your customers and in the tracking before it gets a line in the budget.
What happens to clicks that never become calls?
They show up in the search terms report, and we cut them. Negative keywords, tighter match types and a landing page that answers the search are how a campaign stops paying for the wrong visitor; the monthly report shows cost per lead after those cuts.
Do we need a new website before running ads?
Only if the page you send clicks to cannot explain the job or make calling easy. If it does, a full rebuild can wait. We review the landing page against the ad before spending, and if it needs work, the proposal says what must change first.
Free action plan
Price out a Costa Mesa campaign before you spend
Start with the trade and the months that keep your crew busy. A co-founder will put Costa Mesa click costs beside what a booked job is worth to you and sketch the first month of budget on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ