SepticByers Septic Service
9Xorganic traffic
91 to 799 visits a month
- more ranking keywords (36 to 395)
- 11X
- more ranking keywords (36 to 395)
- conversion rate
- 23.1%
- conversion rate
Paid search in Covington, Kentucky
Covington PPC measured in leads and cost per lead.
Covington service businesses get Google Ads in your own account, a landing page for each job and a report on calls, leads and cost per lead.
- The account stays with you
- Budgets that follow the calls
- A monthly cost per lead
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Covington clicks, answered
What a Covington click buys
A click on “plumber covington ky” averages $38.56. At that price, paid search in Covington is a budget decision before it is a design decision. Lithium Marketing runs the account from $500 a month in management, plus ad spend, and gives each job type its own landing page and budget.
The metro is large: the Cincinnati metro area has 2,312,858 people, and Covington is on the south bank of the Ohio River, with Cincinnati, Ohio across the river to the north. A campaign can start inside Covington and expand across the metro when the cost per lead supports it.
The Covington auction
Where the ad budget goes first
No paid ads showed when we checked “plumber covington ky”, and the map listings came first. One day's results do not set a budget, but they show that the map and the organic pages can carry that search, so a campaign should run beside a profile that can hold the call.
“Pest control covington ky” averages $37.79 a click and draws 30 searches a month, while “garage door repair covington ky” averages $23.34. The cheaper click is not automatically the better one: a garage door repair and a pest control account do not carry the same value to your business.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency covington ky | under 10 | not reported |
| ppc agency covington ky | under 10 | not reported |
| ppc management covington ky | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| roofing company covington ky | 10 | $42.18 |
| plumber covington ky | 70 | $38.56 |
| pest control covington ky | 30 | $37.79 |
| garage door repair covington ky | 10 | $23.34 |
| electrician covington ky | 20 | not reported |
| hvac repair covington ky | 10 | not reported |
| landscaping covington ky | 10 | not reported |
| water damage restoration covington ky | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 21 to 3,600 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber covington ky”, as Google showed it to a searcher located in Covington. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Covington's market
A dense city where a radius is not enough
Covington holds 3,179 people per square mile, so a tight radius around a shop covers a lot of customers. That density makes city-level targeting better than a wide map radius, because a wide circle can spill into Newport or across the river into Ohio and spend your budget on calls you cannot serve.
The Licking River forms the eastern boundary with Newport. Set ad targeting by city name and keep the budget inside the market you serve, because the next city over is its own ad market with its own clicks.
- residents (2025 estimate)
- 41,847
- residents (2025 estimate)
- population change, 2020 to 2025
- +2.2%
- population change, 2020 to 2025
- housing units
- 21,048
- housing units
- of occupied homes owner-occupied
- 51.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 74.8%
- of homes built before 1980
- median home value
- $187,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Kenton County trades
Which trades justify the bid
Kenton County has 46 plumbing, heating and air-conditioning contractors and 9 roofing contractors. A roofing click at $42.18 is the highest in Covington's trade table, so the roofing campaign needs a tighter list of searches and a page that can close a replacement conversation.
Plumbing is the deeper market: “plumber covington ky” draws 70 searches a month, and a plumbing company can split that demand into drains, water heaters and emergency repairs, each with its own landing page and budget.
County Business Patterns
Trade and home service businesses in Kenton County
Establishments by industry, 2023
- Residential remodelers60
- Plumbing, heating and air-conditioning contractors46
- Landscaping services46
- Electrical contractors42
- New home builders26
- Painting contractors22
- Excavation and site preparation contractors13
- Roofing contractors9
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
Opening a Covington Google Ads account
Call tracking goes in before the budget changes, and the campaigns follow the jobs your crews can take.
1
Take stock of the account
What is running now gets a hard look: campaigns that produce calls stay, and search terms that burn budget get cut.
2
Turn on the tracking
Conversion tracking and GA4 are live before spend starts, so the report can show which campaigns produced calls.
3
Match pages to jobs
Drain work, a full roof or any other job you want more of gets its own landing page and campaign.
4
Check bids against calls
The first month gets a daily look at bids and search terms; after that they run weekly, with the Covington budget as the ceiling.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof from a septic company
Byers Septic Service: a website, SEO and Google Ads
Byers Septic Service is a septic company. Its card below covers a website, SEO and Google Ads that Lithium built and ran as one scope. Dave Turin of Dozer Dave gives the recommendation beside it.
Septic“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Covington
Ad markets around Covington
Start with Covington and add a city when the budget allows. Across the state line, Cincinnati and Dayton carry Ohio addresses; Fishers sits in Indiana; the Kentucky cities below are their own ad markets. Each pill opens the PPC page for that city.
Published price
What PPC management costs in Covington
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Google Ads questions from Covington
Still curious?
Call (503) 766-5964 or email [email protected].
What should the monthly ad budget be?
The budget has to cover what clicks cost in your trade and leave room for a job to pay it back. A roofing click costs more than a garage door one, and the landing page decides how many of those clicks become calls. The starting number is set on the strategy call and revisited after the first month.
How soon can the ads bring in work?
A new campaign with tracking already on tends to produce calls in its first week. The weeks after that are about removing wasted search terms and putting the budget behind the terms that produce calls, so cost per lead can settle.
Which ad channels do you run besides Google?
Google is the first channel for most trades. If a trade's buyers spend their time on Facebook or Instagram, or Google clicks in that trade get expensive, Microsoft and Meta ads get tested. Each extra channel has to prove its calls before it earns a monthly budget.
Which ads are worth keeping?
Every campaign reports calls, leads and cost per lead. When you tell us which leads became jobs, the next month's budget can favor the campaigns that produced them.
Do we keep the ad account if we stop working together?
You do. The Google Ads account is opened in your business name, and it stays with you. The campaigns and their history stay in that account.
Free action plan
Get a Google Ads budget plan for Covington
Send the months your crews are busiest and what one job is worth. A co-founder maps the Covington click costs against that on a short video call and sets the opening budget.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ