Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
PPC in Daly City, California
Google Ads for Daly City service businesses, judged on cost per lead.
Daly City businesses get a Google Ads account in their own name, a landing page per job and reports in calls, leads and cost per lead.
- Call tracking from the first click
- A landing page for each job type
- Budgets that follow your busy months
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5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
PPC in Daly City, answered
Which clicks a Daly City budget should buy
Google Ads buys the calls a business cannot wait for, and in Daly City the price of a click decides where a budget belongs. An average click on “pest control daly city” runs $46.78, and the keyword draws 70 searches a month, so a pest company needs a tight term list and a page that earns the call. Lithium Marketing runs those accounts with call tracking on every campaign.
Plumbing is the most expensive search in Daly City at $72.01 a click, and a drain call and a repipe search should not share a landing page at that price. We split the account by job type, put the phone at the top of each page and cut the search terms that spend money without producing a caller.
Click costs in Daly City
Cheap clicks, pricey clicks and the jobs behind them
Garage door searches in Daly City run 50 a month at $37.90 a click, and “water damage restoration daly city” draws 10, so two trades on the same street can need very different budgets. The number that matters is not the click; it is what a booked job pays.
When we checked “plumber daly city”, two paid ads sat above the local listings. That is the bargain a PPC budget strikes: a place on the page now, paid for by the tap. Google comes first because the searches start there, and Microsoft Ads or Meta ads get tested when the tracking shows they can add calls the Google account misses.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency daly city | under 10 | not reported |
| ppc agency daly city | under 10 | not reported |
| ppc management daly city | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| plumber daly city | 260 | $72.01 |
| pest control daly city | 70 | $46.78 |
| garage door repair daly city | 50 | $37.90 |
| landscaping daly city | 20 | $35.21 |
| electrician daly city | 50 | $10.80 |
| water damage restoration daly city | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- On the page, below the ads
- Search ads
- 2 recorded
- Local listing reviews
- 71 to 3,200 Google reviews each
- Directories in the top 10
- Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber daly city”, as Google showed it to a searcher located in Daly City. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Daly City market
Fog, cool summers and a budget that moves
If fog and the cool, dry summer weeks slow your exterior work, shift the budget to the jobs that do not depend on the weather. The same account can carry both, with the spend moving as the weeks change.
The San Francisco-Oakland-Fremont metro area holds 4,630,041 people, and an untargeted account will spend across as much of it as the budget allows. Set the geo targets to the cities your crews reach, and raise bids only where the jobs are worth the trip.
- residents (2025 estimate)
- 101,261
- residents (2025 estimate)
- population change, 2020 to 2025
- -3.5%
- population change, 2020 to 2025
- housing units
- 35,922
- housing units
- of occupied homes owner-occupied
- 60.2%
- of occupied homes owner-occupied
- of homes built before 1980
- 78.3%
- of homes built before 1980
- median home value
- $1,115,000
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in San Mateo County
Big-ticket trades and the search terms that follow them
San Mateo County has 214 new home builders, 69 roofing contractors and 42 excavation and site preparation firms. Work like that is quoted, not bought on the spot, so the campaign is built to produce estimates and the budget is set per booked estimate.
Repair trades work differently. A drain call or a furnace failure usually gets decided in minutes, so the page needs one decision, one phone number and no form in the way of either.
County Business Patterns
Trade and home service businesses in San Mateo County
Establishments by industry, 2023
- Residential remodelers520
- Landscaping services286
- Plumbing, heating and air-conditioning contractors233
- New home builders214
- Electrical contractors206
- Painting contractors146
- Roofing contractors69
- Excavation and site preparation contractors42
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Your first month
How the first month in the account runs
Nothing gets spent differently until the account can count the calls and forms and report what they cost.
1
Read the account you have
We go through the campaigns already running, keep what produces calls and write down the terms that spent money without a job.
2
Track calls and forms
Conversion tags, GA4 and call tracking go on before the first dollar, so the report can show calls, leads and cost per lead for each campaign.
3
Split the account by job
Each job you sell gets its own campaign and its own landing page, so an ad for a repipe never lands on a drain-cleaning page.
4
Adjust while it is learning
Bids and search terms get checked daily for the first 30 days, then weekly, with budget moving toward the months your trade fills.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
The paid side of a Portland glass account
Town & Country Glass is the client on the card, and Lithium handles its website, its SEO and its Google Ads. The paid conversions shown there are the ad account’s result; the traffic growth came from the site and the search work. Nathan Boos of Hillsview Building describes the team beside it.
Commercial glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingAround Daly City
Bidding from Daly City across the metro
The same account can bid in San Mateo, Oakland, Berkeley, Richmond, Hayward and Vallejo, and each of those pages shows how paid search works in that city. The metro page and the California page sit behind them.
Published price
How the management fee is set in Daly City
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Buying ads in Daly City, answered
Still curious?
Call (503) 766-5964 or email [email protected].
Where should a first budget go on a small account?
Start with one trade, one city and a short list of terms that mean the job you want. A small budget spread across four campaigns and ten cities buys data and little else. Once a single campaign produces calls, the next city or service gets its own budget, with the first one’s numbers as the benchmark.
What do you need from us before the first campaign?
We need the services you want to sell, the cities you cover and a landing page for each main job. Access to the site, the ad account and the phone system comes next, and if call tracking needs a new number, that goes in first.
Can the budget move with how busy we are?
The budget can move. Plenty of trades have weeks they cannot take another job and weeks they would take three. Send the crew’s capacity along with the monthly numbers, and the bids and the daily budget get set to it, with the ad spend capped where you want it.
How do you keep the ads away from price shoppers?
The ad and the landing page both name what the job involves, and the terms that keep bringing tire-kickers get added as negatives. No list removes every one of them, so the calls that do come get judged by your team.
Is the management fee separate from what Google charges?
The fee and the ad spend stay separate: management starts at $500 a month, plus ad spend, and the ad spend goes to Google. The fee follows the budget, the channels in use and any landing page build.
Free action plan
Send us the account you are running
Bring the campaigns you have now and the months that fill your calendar. On a short video call, a co-founder will point at the terms to cut and the ones to fund.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ