Davenport PPC built around cost per lead.

Begin with the value of a single job in your trade and work backward. The click costs above set the floor, the landing page decides how many of those clicks call, and the monthly figure we agree on keeps both in view.

Expect calls in the first week. After that the account earns its keep by subtraction, dropping searches that never ring and putting the money behind the ones that book work, while cost per lead stays the number we watch.

You do, from the day it opens. The account is in your business’s name, with its own history and conversion data, so changing agencies does not reset the learning or the records. Lithium works inside accounts it can hand back.

Google is where most trade businesses start, but it is not the only option. Lithium manages Microsoft Ads too, and Meta ads on Facebook and Instagram. A second channel makes sense when your customers already spend time on it, and the tracking shows it can produce a call for less than Google does. Until then, one channel is easier to read.

Cost per lead, leads and calls sit in the report for every campaign, beside the spend behind them. Mark the leads that booked and the campaign can be followed from the first click to the booked job, and that figure sets the next month’s budget.