GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
PPC in Dearborn, Michigan
A Dearborn PPC account built around what a job is worth.
“Garage door repair dearborn” costs $55.39 a click in Dearborn, so the plan starts with calls, leads and cost per lead in one report.
- One landing page per kind of job
- A report in calls and leads
- Spend moved to the jobs crews can take
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Dearborn PPC, answered
What a Dearborn Google Ads account has to answer for
The first question in a paid account is what a job is worth, because the answer decides which clicks are worth buying. Lithium Marketing runs Google Ads for Dearborn service businesses with that number in front of the budget, so a trade where a job is worth several thousand dollars can afford searches that a small repair cannot.
The table beside this text shows the spread. Pest control costs $41.84 a click in Dearborn, landscaping $31.98, plumbing $23.45 and electrical $13.59, and each price points at a different plan: the more expensive the click, the more the landing page and the phone have to carry.
Click costs in Dearborn
What each trade search costs to buy
Water damage restoration draws only 10 searches a month in Dearborn, so it is a small test before it earns a campaign of its own. Roofing sits at the other end: $6.86 a click in Dearborn, on about 30 searches a month.
The ad slots are not always filled. When we looked up “plumber dearborn”, there was no ad above the map at all, and the map took the top of the page. Ads shift by hour and by searcher, which is why a Dearborn campaign should sit next to a profile that is already doing its job.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency dearborn | under 10 | not reported |
| ppc agency dearborn | under 10 | not reported |
| ppc management dearborn | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair dearborn | 90 | $55.39 |
| pest control dearborn | 90 | $41.84 |
| landscaping dearborn | 70 | $31.98 |
| plumber dearborn | 720 | $23.45 |
| electrician dearborn | 90 | $13.59 |
| roofing company dearborn | 30 | $6.86 |
| water damage restoration dearborn | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 4 to 135 Google reviews each
- Directories in the top 10
- Angi, Better Business Bureau, Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber dearborn”, as Google showed it to a searcher located in Dearborn. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dearborn market
Who is clicking, and what a job is worth
Dearborn packs 105,611 residents into about 24 square miles, so a campaign can target the city as one place. What the budget buys inside it depends on the trade, because the clicks do not cost the same.
The trade is what changes the plan. An electrical click in Dearborn at $13.59 and a pest control click there at $41.84 cannot share a landing page, a bid or a definition of a good lead, so each kind of job gets its own campaign and its own cost per lead.
- residents (2025 estimate)
- 105,611
- residents (2025 estimate)
- population change, 2020 to 2025
- -4%
- population change, 2020 to 2025
- housing units
- 39,394
- housing units
- of occupied homes owner-occupied
- 68.4%
- of occupied homes owner-occupied
- of homes built before 1980
- 83.8%
- of homes built before 1980
- median home value
- $218,800
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Wayne County
Which trade searches to bid on first
Wayne County lists 50 roofing contractors, and roofing is the cheapest click in the table. A roofer can run a tight list of Dearborn repair and replacement searches and judge the month on booked estimates.
Wayne County lists 24 pest control companies, and pest control is one of the dearer clicks in the table. At that price the page has to answer fast and the phone has to be answered, because a missed call costs more than the click did.
County Business Patterns
Trade and home service businesses in Wayne County
Establishments by industry, 2023
- Residential remodelers471
- Landscaping services382
- Plumbing, heating and air-conditioning contractors301
- Electrical contractors185
- Painting contractors114
- New home builders99
- Excavation and site preparation contractors60
- Roofing contractors50
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How the Dearborn account gets set up
Nothing in the account changes until the calls are counted in one place.
1
Start from the account you have
The campaigns already running get read line by line, and the search terms that never produced a call go on a list.
2
Count every call
GA4, call tracking and conversion tags are installed so every call and form lands in one report.
3
Split by the job, not the budget
Each kind of job you want gets its own campaign, its own landing page and its own cost per lead.
4
Tune by the day, then the week
The first month gets a daily pass at bids and search terms; after that the account settles into a weekly review.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
A Gulf Coast glass company’s ads, site and search
Dixie Glass has been on the Mississippi Gulf Coast since 1946, and the Google Ads work ran beside a new website and SEO, so the card reflects all three. Chris Martin of Mt. Hood Pro Painting, a painting company, speaks in his own words beside it.
Glass“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Dearborn
Ads that can reach the next city over
Toledo is the one link in Ohio, and every other city below has its own PPC page with that city’s click costs. Bids can be set city by city from a single Dearborn account, so Detroit, Warren and Ann Arbor can each carry a different budget, and the Michigan page covers the other cities.
Published price
What the management fee covers in Dearborn
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Paid search, explained for Dearborn
Still curious?
Call (503) 766-5964 or email [email protected].
What should a monthly ad budget start at?
Work backwards from what one job pays you. A replacement roof that pays for itself on a single sale can stand a much higher click price than a drain clearing, and the trade’s average click tells you what a lead has to be worth. We pick the starting number together on the first call and correct it once the tracked calls show what a lead costs.
How soon does the first call arrive?
The phone tends to ring in the first week, once tracking is live. From there the account is mostly subtraction: search terms with no calls behind them get cut, and the money they were using goes to the terms that booked work.
Is the ad spend included in the management fee?
The management fee is separate from the clicks. It starts from $500 a month in management, plus ad spend, and rises with the size of the ad budget, the channels in play and any landing pages we build. Google’s share is the click cost itself, and you see both numbers before a campaign goes live.
Do you run ads anywhere besides Google?
Only when the numbers ask for it. Lithium buys on Microsoft Ads and on Facebook and Instagram as well as Google, and a second channel earns its place when your customers are already there or when Google has become the expensive option for the work you want. One channel at a time, judged on cost per lead.
Which number tells me the account is working?
What one lead costs you, by campaign. Tracking puts every call and form against the campaign that produced it, and the report rolls those into calls, leads and a cost per lead. Mark the leads that turned into work and the same report shows which campaign produced them.
Free action plan
Get a free Dearborn ad audit and budget plan
Name the one job you would take more of this month and the most you would pay for it. On a short video call, a co-founder will put your trade’s click prices beside that number and show where the account should start.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ