Commercial glassTown & Country Glass
13Xorganic traffic
145 to 1,849 visits a month
- top-3 rankings, up from 1
- 109
- top-3 rankings, up from 1
- Google Ads conversion rate
- 29.9%
- Google Ads conversion rate
Web design in Dover, Delaware
Dover service businesses get a fast WordPress site they own, with project photos of older homes and a call button a thumb can reach.

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Web design in Dover, answered
46.5% of Dover's homes were built before 1980, and the median year is 1983, so a contractor's site has to show work on houses of that age. Lithium Marketing builds Dover websites around real job photos, a plain explanation of what you repair and replace, and a way to call from a phone in one tap.
The other end matters too: 10.5% of Dover's homes went up in 2010 or later. A business that works in both the city and the new subdivisions needs pages that speak to a homeowner with an older house and to one with a newer house that may still be under a builder's warranty.
Search in Dover
There are 10 searches a month for “web design dover de”, and the visitors that matter arrive later, from a search for a plumber, a roofer or a landscaper. They often meet the site on a phone.
That visit is where a site earns its keep. The photo of a finished bathroom, the line that says you handle insurance work, the phone number at the top of the screen: each one answers a question the visitor already has. A brochure page that lists services without pictures answers none of them.
| Search | Searches a month | Cost per click |
|---|---|---|
| web design dover de | 10 | not reported |
| web designer dover de | under 10 | not reported |
| website design dover de | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
Source: one Google results page for “plumber dover de”, as Google showed it to a searcher located in Dover. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Dover market
Dover has 16,448 housing units, and 46.9% of the occupied ones are owner-occupied, so landlords and property managers make up a real part of the market. That is why a Dover site needs a page for rental work: a broken water heater in a rental is a different conversation from one in a family home, and the person calling may be managing several properties at once.
The median home value in Dover is $258,900. At that price, the site should carry proof. A before photo, an after photo and a sentence on what changed do more than a stock image of a toolbox.
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Kent County
Kent County has 37 new home builders and 11 painting contractors, and both sell work that a photo explains better than a paragraph. A painter's site should carry finished rooms and a page that answers the prep question plainly; a builder's site should show plans, lots and finished homes.
A roofer or a plumber needs the opposite first screen: the phone number, the towns covered and the hours, because the visitor may have water coming through a ceiling. The project photos still belong on the page, but they come after the number.
County Business Patterns
Trade and home service businesses in Kent County
Establishments by industry, 2023
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The build
Nothing launches until the forms, the phone links and the tracking have been tried on a real phone.
A folder of finished jobs, the services you sell and the towns you work in. One kickoff call gives us the rest of the copy.
The call button, the quote form and the job photos get placed on a phone first, and the desktop layout follows the same order.
We build the pages, connect GA4 and call tracking, and try every form and phone link before launch.
Old addresses with traffic get redirects, the site opens to the public, and a private Loom video shows you how to change a page yourself.
What every Lithium website includes
The same eight parts go into every website build, wherever the business is.
Proof
The card is Town & Country Glass, a commercial glass company in Portland. Lithium built its website and ran the SEO and Google Ads, so the numbers belong to all three. Dave Turin of Dozer Dave, an excavation business, recommends co-founder DJ Van Zanten in the quote beside it.
Commercial glass13Xorganic traffic
145 to 1,849 visits a month
“I highly recommend Dj Van Zanten if you need any help with your website and your internet marketing.”
Dave TurinDozer DaveAround Dover
The web design pages below cover the towns around Dover, including Middletown and Bear. Read them before you decide how many area pages your site needs, and the Delaware pill leads to every city Lithium covers.
Published price
$5,000
typical project
Larger sites get a fixed proposal after a 30-minute discovery call. Six to nine weeks from kickoff to launch. You own the domain, hosting account, WordPress install and content.
FAQ
Still curious?
Call (503) 766-5964 or email [email protected].
Size, mostly, and how much writing the content needs. A company with a gallery per service and an area page for every town needs more pages and more copy than a shop with five services on one page, and the larger build gets a fixed proposal before work begins.
Yes. The accounts are opened in your name and stay that way: domain, hosting, the WordPress install and the content. If you ever move on, the site goes with you. Nobody has to rebuild it because a contract ended.
A planned move protects most of it. Each old address that earned traffic or links points at its replacement from day one, and we watch Search Console through the switch. Positions can shift while Google re-reads the site; what we control is the map from old page to new.
It runs on WordPress, so changing a phone number, swapping a photo or adding a finished job does not need a developer. The private Loom walkthrough shows where everything lives, and the optional $99 a month plan takes private hosting, daily backups, security updates and basic changes off your plate.
A folder of job photos is the big one, plus your service list and the towns you work in. We write the words from a kickoff call, and nothing goes live until you have seen the designs and read the pages.
Free action plan
Send the site you have now and five or six photos of finished work. On a short video call, a co-founder will point at the pages that are losing calls and sketch what a rebuild would include.
What we’ll cover
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ