Duluth PPC that turns clicks into tracked calls.

Two numbers set it: what a closed job is worth and what a click costs in your trade. If a repair job brings in a few hundred dollars, the ads have to produce leads well under that. A pest control click at $30 leaves less room than a landscaping click at $2.83, and a long sales cycle needs more weeks before you judge it. We agree the first monthly figure with you and change it when the call data says so.

The first calls tend to arrive in the opening week. Then watch which search terms produced them before moving money, because one good week is not a trend. Give the account several weeks before cost per lead means much, and judge it on booked jobs, not calls alone.

The management fee begins at $500 a month, plus ad spend, and moves with the ad spend, the channels and any landing page work. The agreement starts with a six-month term, then month to month with 30 days’ notice. The fee and the ad budget are separate lines, and the Google Ads account sits in your name, so the history stays with your business.

The Google account comes first because that is where the search intent is. Microsoft Ads and Meta ads on Facebook and Instagram are managed options too, and a visual trade such as painting or landscaping may find Meta a fit for project photos. We test a second channel only after Google tracking shows a cost per lead that the work can carry.

The tracking starts with the search term and follows the call. A call or form carries the campaign and keyword that produced it, so the monthly report can group leads by the ad that paid for them. When you mark the leads that became jobs, the same report shows which campaigns produced work. Budget moves toward those.