Garden centerDrake’s 7 Dees
380%more organic traffic
in one year
- Google Ads conversion rate
- 26.4%
- Google Ads conversion rate
- leads in 60 days
- 744
- leads in 60 days
PPC in Edinburg, Texas
PPC for Edinburg service businesses, with budgets set by click cost.
Edinburg service businesses get Google Ads aimed at the jobs they want, with a click on “plumber edinburg” averaging $7.71.
- Every click tied to a search term
- One page for each job you want
- Spend follows your busy season
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2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Paid search, answered
What an Edinburg ad budget buys
Ad money goes further when the account knows which search produced the call. Lithium Marketing wires the tracking in before the first campaign runs, so a cheap click and an expensive one can be compared on the work they brought in.
Edinburg's trade searches are not evenly priced. Pest control draws the most searches of the group and carries the highest recorded click cost, so a pest company's budget has to be built around a booking that can carry it.
Click costs in Edinburg
What the auction looked like on the plumber search
When we checked “plumber edinburg”, no ads showed and the Map Pack took the top of the page. That is one page on one day; what decides a budget is what a click costs in your trade and whether the call that follows gets counted.
The second decision is where the click lands. A page that repeats the ad's offer and puts the phone number first beats a campaign that sends every click to a home page built for browsing.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency edinburg | under 10 | not reported |
| ppc agency edinburg | under 10 | not reported |
| ppc management edinburg | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control edinburg | 210 | $15.98 |
| plumber edinburg | 170 | $7.71 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 2 to 181 Google reviews each
- Directories in the top 10
- Facebook, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber edinburg”, as Google showed it to a searcher located in Edinburg. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The season here
Heat, warm winters and a budget that flexes
Edinburg's summers run hot to sweltering and its winters stay warm. If your trade peaks with the heat, the budget should build in the weeks before that peak and hold through it, and your own call history sets the dates.
If your indoor work holds through winter, the budget can stay flat in those months; tracking a full year shows where it pays to go heavier.
- residents (2025 estimate)
- 110,700
- residents (2025 estimate)
- population change, 2020 to 2025
- +10.4%
- population change, 2020 to 2025
- housing units
- 39,242
- housing units
- of occupied homes owner-occupied
- 53.3%
- of occupied homes owner-occupied
- of homes built before 1980
- 17%
- of homes built before 1980
- median home value
- $189,600
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades to bid on
Which trades can carry a click price
Pest control draws 210 searches a month in Edinburg, and a click there costs $15.98. With 21 pest control companies in Hidalgo County, a business that tracks its calls can tell whether those clicks turn into treatments before it raises the budget.
The chart also shows 36 landscaping services and 85 electrical contractors in the county. A campaign aimed at one service can carry a month's budget, and the report shows whether it brought in more work than it cost.
County Business Patterns
Trade and home service businesses in Hidalgo County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors138
- New home builders124
- Electrical contractors85
- Residential remodelers71
- Landscaping services36
- Excavation and site preparation contractors25
- Roofing contractors21
- Pest control companies21
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
How a campaign gets set up here
No budget moves until the account can show which search rang the phone, and after that the campaigns follow your own busy months.
1
Start with the history
We read the account you have, keep what converted and write down the terms that spent without a call.
2
Put a name on every call
Call tracking, GA4 and conversion tags are set so a keyword and an ad sit beside each call in the report.
3
Split the account by job
Each service you want more of gets a campaign and a page that repeats the ad and puts the number first.
4
Check it every day at first
For the first 30 days, bids and negative keywords are checked every day; after that, once a week.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
A garden center's campaign
Drake's 7 Dees: the site, the search and the ads
Drake's 7 Dees runs a garden center, and it came to Lithium for three things: a website, SEO and Google Ads. The lead and conversion figures on the card come from that work. Drake Snodgrass, its owner, gives his own account beside the card.
Garden center“Lithium has moved us to page 1 in Google search organically. Prior to working with them we spent a huge part of our marketing budget on paid search. Website redesign was a great experience.”
Drake SnodgrassDrake’s 7 DeesBeyond the city line
Where the budget can run outside Edinburg
Campaigns can run city by city, and the PPC pages below show the click figures for the cities around Edinburg. The Texas page lists the other cities Lithium covers.
Published price
The management fee for an Edinburg ad account
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
What owners want to know before paying for clicks
Still curious?
Call (503) 766-5964 or email [email protected].
How much should a first month of ads be?
Start from what one booked job is worth, then work backwards to a cost per call the job can carry. Your trade's click price and the page the click lands on decide how many calls a given budget buys, so the fee and the spend are agreed as two separate numbers.
What does the first week of a campaign look like?
The first calls can arrive in week one if tracking was live before the budget. After that, the account gets pruned: terms that spend without a booking are cut, and the money moves to terms that produce work. The report shows what each change did.
Do you bid on the trade's biggest search only?
Rarely. The biggest search is not automatically the one to buy. We start with the service that pays best, add the terms your own call history shows are real, and keep the negative keyword list growing as the report comes in.
Are Microsoft and Meta part of the plan?
They can be. Lithium runs Facebook and Instagram ads through Meta, and Microsoft Ads for the searches that happen on Bing. A second channel gets budget only after the report shows it brings calls at a cost the job can carry, so Google stays the first test.
What shows up in the monthly report?
It lists the calls and leads each campaign produced, the cost per lead, and the search terms that spent money without one. If you mark which leads turned into booked jobs, the report follows a campaign from the click to the work.
Free action plan
Price out an Edinburg ad test before you commit
Give us three things: the trade, the months that keep you busy and the value of one booked job. A co-founder turns them into a click budget you can defend, on a short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ