Google Ads for Edison contractors, built around the cost per lead.

Start with enough to buy a week of clicks in your busiest service, then judge the page before you raise it. A garage door click here costs far more than an electrical one, so the two trades cannot open with the same number. We set that first figure together and let tracking correct it.

A new campaign can start ringing in its first week with tracking in place, and how many calls follow depends on the trade and the page behind the ad. Most of the early work is subtraction: cut search terms that spend without a call and move that budget to the services that book.

The fee begins at $500 a month, plus ad spend. It moves with the amount you spend, the channels in play and any landing pages we build, and you see the number before a campaign starts.

Six months is the opening term, long enough to gather real call data. After that it continues a month at a time, and either of us can close it with 30 days' notice.

Each campaign gets a line for calls, a line for leads and a cost per lead. If you tell us which of those leads turned into booked work, the report can carry that too, and the next month's budget follows the campaigns that produced jobs, not the ones that only produced clicks.