RestorationRobinson Restoration
26Xorganic traffic
79 to 2,200+ visits a month, SEO only
- organic visits a month
- 79 → 2,200+
- organic visits a month
- top-3 rankings
- 120
- top-3 rankings
SEO in Edison, New Jersey
SEO for Edison service businesses that turns searches into calls.
Edison SEO starts with your Google Business Profile and a page for every trade you sell, then area pages, at published monthly rates.
- Pages for the trades you sell
- A simple way to ask for reviews
- Directory details kept the same
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Edison SEO, answered
Why Edison SEO starts with the Google Business Profile
The Map Pack sat first on the page for “plumber edison” when we checked, ahead of the organic results. Lithium Marketing builds Edison SEO around that order: the Google Business Profile, the reviews behind it and a service page for each trade you sell. Google decides which businesses make that list; the profile and the pages are what you can shape.
Edison comes in sections, from Clara Barton and Stelton to Menlo Park, North Edison, Oak Tree and Washington Park. Area pages built on those section names give Google a local match for each part of the township.
Search in Edison
What Edison trade searches show about the map
Facebook, HomeAdvisor and Yelp all ranked in the top 10 for “plumber edison”, and none of them shows your finished jobs. Your own pages carry the photos, the service list and the reviews that a directory entry leaves out.
The three Edison listings carried 273, 288 and 55 Google reviews when we checked, so the count is not the only way in, and the business with the fewest still made the pack. What you control is the category, the service list, the hours and a simple way to ask finished customers for a review.
| Search | Searches a month | Cost per click |
|---|---|---|
| seo edison | 30 | not reported |
| seo agency edison | 10 | not reported |
| seo company edison | 10 | not reported |
| seo services edison | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 55 to 288 Google reviews each
- Directories in the top 10
- Facebook, HomeAdvisor, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber edison”, as Google showed it to a searcher located in Edison. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
The Edison market
One township, two borders and a county of contractors
277 plumbing and HVAC contractors and 191 electrical contractors work in Middlesex County. Edison is one township in that county, so your profile and pages compete with companies that also travel into it.
Edison surrounds Metuchen, and the township borders New Brunswick and Woodbridge Township, both separate municipalities. If you work in more than one, each place needs its own page and its own profile service area; a page that calls them Edison neighborhoods will read wrong to a customer who lives there.
- residents (2025 estimate)
- 109,077
- residents (2025 estimate)
- population change, 2020 to 2025
- +1.6%
- population change, 2020 to 2025
- housing units
- 39,225
- housing units
- of occupied homes owner-occupied
- 60.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 55.7%
- of homes built before 1980
- median home value
- $496,900
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Middlesex County
Where the county's trade counts leave room
A remodeler or painter in Edison works in a Middlesex County field of 264 residential remodelers, 122 new home builders and 49 painting contractors. With that many to choose from, a page that names the specific work and shows finished photos does more than a general services list.
Smaller fields can still use a page per service. Middlesex County has 35 pest control companies, and “pest control edison” averaged $31.73 a click, which tells you the search has value even where the field is small.
County Business Patterns
Trade and home service businesses in Middlesex County
Establishments by industry, 2023
- Landscaping services321
- Plumbing, heating and air-conditioning contractors277
- Residential remodelers264
- Electrical contractors191
- New home builders122
- Excavation and site preparation contractors54
- Painting contractors49
- Pest control companies35
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The SEO plan
What the first 90 days of Edison SEO cover
The profile gets fixed before the pages grow, so the map listing and the new pages say the same thing.
1
Check the profile first
We go through the categories, services, hours and photos on your Google Business Profile before writing a single page.
2
Name the trades you want
You pick the services worth more jobs, and we write a page for each one, starting with the work your crews do most.
3
Write for the sections of Edison
Each area page names the part of the township it serves, and the pages for the municipalities next door use those names too.
4
Keep the listings in step
We match your name, phone and services on the directories that show up for your trades, then watch the calls that follow.
What every SEO retainer includes
The same eight parts go into every SEO retainer, wherever the business is.
- Technical SEO foundation
- Keywords tied to revenue per lead
- On-page SEO on every page
- Content that answers buyers
- Google Business Profile and citations
- Multi-tiered semantic link building
- Schema and AI search readiness
- Tracking and monthly reporting
Proof
A restoration company's new website and SEO
Robinson Restoration hired Lithium for a new website and SEO, and the card shows the organic traffic and ranking change that followed. The quote beside the card comes from Kevin Atiyeh at Atiyeh Bros, a carpet and rug business, describing how Lithium learned what the company specializes in.
Restoration“Lithium Marketing has done a good job with understanding our Company and what we specialize in and applying that to our digital marketing.”
Kevin AtiyehAtiyeh Bros CarpetAround Edison
SEO pages for the municipalities around Edison
The next page you build may be for a place you already serve, such as Newark, Jersey City or Lakewood. Each pill below opens that city's page, which carries its search figures, and the state page lists every New Jersey city.
Published price
What an Edison SEO retainer costs each month
$1,300–$3,000
per month
Typical local SEO retainer, scoped against what a lead is worth to you, with AI search optimization included.
FAQ
Before you hire an Edison SEO firm
Still curious?
Call (503) 766-5964 or email [email protected].
What moves an Edison SEO quote up or down?
The published range is $1,300–$3,000 a month. Where you land depends on how many services need pages, how much profile work is left and how many municipalities you want covered.
When does an Edison SEO retainer start to move?
Site and profile fixes usually land inside the first 30 days; the ranking work takes 60 to 90 days to show, and revenue tends to build from month four. Your report counts calls from the start.
Do we keep the website and the profile?
You own the website, the domain, the hosting account and the Google Business Profile. Lithium works inside accounts you control, so the pages, the reviews and the history stay with your business if the retainer ends.
Can anyone promise a map position?
Nobody can hand you a map position; Google sorts that list. Lithium works on the parts you can control: filled-out categories, a service page for each trade, matching directory details and an easy way to ask for reviews. The monthly report tracks what changed and which calls followed.
Is AI search part of the retainer?
AI search work comes with the retainer, not as an add-on. The pages get answer-first paragraphs and schema, and your business details stay identical everywhere, which is what lets tools like ChatGPT and AI Overviews read them. A mention is never guaranteed.
Free action plan
Find the first Edison SEO fix, free
Send the site and the trades you want to grow, and a co-founder will read your profile and pages. The first fix comes out of that short video call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ