GlassDixie Glass
76%more conversions
January vs the January before
- ads conversion rate
- 15.57%
- ads conversion rate
- organic traffic
- +18.2%
- organic traffic
Paid search for El Paso service companies
An El Paso PPC plan built to turn ad spend into job leads.
Put your El Paso advertising budget behind the work you want, with Google Ads reporting that shows calls, leads and cost per lead.
- Search terms checked for wasted spend
- Ads matched to your service pages
- Call and form conversion tracking
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
Spend with a clear purpose
Price the El Paso click before setting the PPC budget
Lithium Marketing plans and runs PPC campaigns that connect El Paso service searches with your offers. The average click for “garage door repair el paso” costs $27.33. At that price, your landing page and phone response deserve attention before you spend more to bring visitors in.
The average for “landscaping el paso” is $2.72 per click. A landscaper and a garage door business should not inherit the same budget because both serve El Paso. We use the cost of reaching your buyers, the jobs you want and your ability to handle the leads to shape a starting test.
Know what you are buying
Buy searches that fit the offer behind the ad
An “electrician el paso” click averages $5.65. If you advertise an installation service, the ad and landing page should explain that service, and the account should filter searches for work you do not offer. We inspect the search terms that trigger your ads and remove spending that has no business purpose.
For “roofing company el paso”, the average click is $16.11. A repair caller and someone planning a replacement may need different information before contacting you. We separate the offers where needed and compare the resulting leads with what your team books, so a busy phone does not become the only measure of success.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency el paso | under 10 | not reported |
| ppc agency el paso | under 10 | not reported |
| ppc management el paso | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| garage door repair el paso | 1,000 | $27.33 |
| plumber el paso | 2,900 | $16.25 |
| roofing company el paso | 1,000 | $16.11 |
| pest control el paso | 1,600 | $15.66 |
| hvac repair el paso | 170 | $13.90 |
| water damage restoration el paso | 50 | $8.11 |
| electrician el paso | 880 | $5.65 |
| landscaping el paso | 1,900 | $2.72 |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 134 to 641 Google reviews each
- Directories in the top 10
- Facebook, Reddit, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber el paso”, as Google showed it to a searcher located in El Paso. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Adjust to capacity and conditions
Keep campaign promises in step with your schedule
If El Paso's monsoon thunderstorms bring your company more repair calls, advertising should reflect the appointments you can handle. We can change the promoted service, budget or schedule as capacity changes. A storm is a reason to check your workload, not to promise a response time your crews cannot meet.
If outdoor projects fill your calendar, keep ads focused on the next work you want to quote. For a company taking jobs beyond its usual area, we check coverage before broadening targeting. Your staffing and booking history give those decisions more substance than a preset calendar.
- residents (2025 estimate)
- 683,012
- residents (2025 estimate)
- population change, 2020 to 2025
- +0.6%
- population change, 2020 to 2025
- housing units
- 265,320
- housing units
- of occupied homes owner-occupied
- 60.8%
- of occupied homes owner-occupied
- of homes built before 1980
- 44.1%
- of homes built before 1980
- median home value
- $184,500
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Sell the difference a customer can see
A specific offer gives your ad something to say
El Paso County's 88 landscaping establishments cover a broad service category. Your ad needs the narrower offer: ongoing maintenance, installation or another service you provide. The landing page should let a customer recognize the job and ask about it without reading through everything else you sell.
The roofing category includes 66 establishments in El Paso County. Show the buyer what makes your offer suitable: roof types, service coverage and documented work. We test that message against the calls it produces, and use the result to decide what deserves more budget.
County Business Patterns
Trade and home service businesses in El Paso County
Establishments by industry, 2023
- Plumbing, heating and air-conditioning contractors219
- Electrical contractors160
- Residential remodelers148
- New home builders132
- Landscaping services88
- Roofing contractors66
- Excavation and site preparation contractors40
- Pest control companies33
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
Build a campaign you can evaluate
From the advertised job to the El Paso lead report
Your account should make it possible to explain why money was spent and what happened next.
1
Set the offer and spending limit
We choose the services to promote, agree on locations and hours, and set a budget that gives the test clear boundaries.
2
Prepare the page and measurement
The ad leads to a page about the same job. We test the call and form tracking before using the campaign's conversion totals to guide spending.
3
Remove searches that miss the job
We inspect queries, match types and negative keywords, then adjust bids and ads to focus on the services your business can sell.
4
Compare leads with your bookings
You identify which requests became work. We report calls, leads and cost per lead and use that feedback to refine the campaigns.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Look inside the client results
Paid and organic results from Dixie Glass's marketing program
Dixie Glass serves the Mississippi Gulf Coast. Lithium built its website and managed its SEO and Google Ads; the case study follows both paid conversions and organic search traffic. Nathan Boos shares a customer's view of hiring the team for Hillsview Building in the accompanying testimonial.
Glass“A lot of options out there for websites and SEO. I’ve worked with this team for years now and would highly recommend them. They know their stuff and deliver results. More importantly to me- they care about service and follow through on what they say they will do. Easy to work with and communicate with. Thank you!”
Nathan BoosHillsview BuildingBudget by the places you serve
Check another city's paid-search market
Campaign planning can include separate research for Las Cruces, NM; Roswell, NM; Albuquerque, NM; or Rio Rancho, NM if your business takes jobs there. Those PPC pages and the Texas city directory are linked below to help you compare markets before expanding ad coverage.
Published price
Separate the El Paso ad budget from the agency fee
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
Questions about spending money on El Paso PPC
Still curious?
Call (503) 766-5964 or email [email protected].
How do you set an ad budget before we have conversion data?
We begin with your services, available capacity and the amount you can afford to test. Click prices help estimate how much traffic that budget can buy, while your job value sets a limit on what leads can cost. We agree on the test and measurement before committing the spend.
What is the fee to have Lithium run our ads?
Management starts from $500 a month, plus ad spend paid to the advertising platform. Your fee reflects the spend we manage, the channels involved and landing page work. We put those items in the proposal so you can compare the total cost with the jobs you expect advertising to support.
Can we get leads soon enough to fill open appointments?
Initial Google Ads results typically arrive within the first week, but availability does not guarantee bookings. We build the campaign around services you can deliver and the openings you want to fill. Call handling matters too: the person answering should know the offer the caller saw.
Can you find out why our existing ads attract the wrong work?
We inspect the searches, ad wording and landing pages alongside the requests your staff receives. A broad keyword may invite unrelated work, or the page may fail to distinguish repairs from installation. We correct the source of that mismatch and track the quality of later leads.
Do we have to keep advertising every service we offer?
You can prioritize a narrower selection of services. Promote the jobs that fit your margins, crew capacity and growth plans, then review other offers when the results support it. For the usual agreement, allow an initial six-month term; after that, continuation is monthly and cancellation requires 30 days' notice.
Free action plan
Get an El Paso PPC plan with a reason for every spend
Your free PPC plan starts with the jobs you can quote and the amount you can afford to test. Bring those details and any existing ad reports to a short video call with a co-founder. Together, we will outline an offer, spending limit and way to measure the leads.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ