FenceF&W Fence Co.
4Xmore ranking keywords
190 to 745 keywords
- top-3 rankings (3 to 28)
- 9X
- top-3 rankings (3 to 28)
- core search conversion rate
- 27.78%
- core search conversion rate
PPC in Elizabeth, New Jersey
PPC for Elizabeth service businesses that turns ad spend into booked work.
Elizabeth service businesses get per-job landing pages and call tracking on every Google Ads click, with management from $500 a month, plus ad spend.
- A landing page for each job type
- Every call tied to its keyword
- Spend moved to the busy months
Google PartnerView our Partners listing
5.0on Google · read our reviews
2010Lithium Marketing, established in 2010
$10M+Over $10 million in Google ad spend managed
Businesses
we’ve worked with
Businesses we’ve worked with
- Willard Power Vac
- Sarkinen Plumbing
- Robinson Restoration
- Town & Country Glass
- Dixie Glass
- Byers Septic Service
- F&W Fence Co.
- Drake’s 7 Dees
- Rickabaugh Construction
- Hillsview Building
- Dozer Dave
- Mt. Hood Pro Painting
- On-Target Landscape
- Atiyeh Bros Carpet
- Lovett
- Westmore Construction
- Northwest New Homes
- Porter Sealcoating & Paving
- RescueHero Restoration
- Panda Plumbing
- Biermann Plumbing & Heating
- Ballistic Junk Removal
- Smart Doors LLC
- Peak Performance Roofing
- Deluxe Heating & Cooling
- Lifetime Exteriors
- Bruce Johnson Construction
- Madrone Painting
- Smart Tree Service
- Premier Gutter Cover
- NW Pacific Electric
- Universal HVAC
- Lenny Martin Painting
- Next Level Decks & Exteriors
- Prodan Construction
- Smooth Rollin’ Sealcoating and Paving
- Lovett Restoration
- Greenlight Titles
- G.W. Hartley IV
- Advanced Coatings
- Thomson Equipment
- MyADU
What a click buys
What an Elizabeth click buys
In Elizabeth, pest control clicks average $37.43 and plumbing clicks average $19.90. Lithium Marketing builds the trail between each click and its call first, because at those prices an account cannot afford to guess which search produced work.
Search volume in Elizabeth is small, so precision matters. “hvac repair elizabeth nj” draws 10 searches a month and “landscaping elizabeth nj” draws 70. A campaign buys the searches that fit the work, not the largest audience, and a landing page per job type keeps each ad honest.
Click costs in Elizabeth
Elizabeth click prices, read trade by trade
In Elizabeth, pest control is the priciest click in the table, $37.43 on 110 searches a month. A pest company needs a page that answers the urgent question and a phone number impossible to miss; at that price a wasted click hurts.
No ads appeared for “plumber elizabeth nj” when we checked, and the Map Pack took the top of the page. Auctions change by the hour, so the profile has to carry its share of the calls too.
| Search | Searches a month | Cost per click |
|---|---|---|
| google ads agency elizabeth nj | under 10 | not reported |
| ppc agency elizabeth nj | under 10 | not reported |
| ppc management elizabeth nj | under 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
| Search | Searches a month | Cost per click |
|---|---|---|
| pest control elizabeth nj | 110 | $37.43 |
| plumber elizabeth nj | 210 | $19.90 |
| electrician elizabeth nj | 70 | $16.14 |
| landscaping elizabeth nj | 70 | $6.62 |
| garage door repair elizabeth nj | 10 | not reported |
| hvac repair elizabeth nj | 10 | not reported |
| water damage restoration elizabeth nj | 10 | not reported |
Source: Google Ads keyword data, average monthly U.S. searches. "Under 10" = below Google’s reporting floor.
- Map Pack
- The first thing on the page
- Search ads
- None recorded
- Local listing reviews
- 10 to 53 Google reviews each
- Directories in the top 10
- Facebook, MapQuest, Yelp
- AI Overview
- Not shown
- People also ask
- Shown
Source: one Google results page for “plumber elizabeth nj”, as Google showed it to a searcher located in Elizabeth. Search ad counts exclude sponsored local listings. Results shift by searcher and day.
Ads and the calendar
Weather, season and the ad budget
Elizabeth’s climate is characterized by hot, humid summers and cool to cold winters. If no-heat calls bunch up in a cold stretch, or air-conditioning calls arrive in a humid week, the budget should be ready for those weeks, not spread flat all year.
The calendar is not the only lever. In Elizabeth, a pest company at $37.43 a click and a landscaper at $6.62 should not share a budget rule. Set the budget by trade, then revisit it when your call records show which weeks pay.
- residents (2025 estimate)
- 141,675
- residents (2025 estimate)
- population change, 2020 to 2025
- +3.2%
- population change, 2020 to 2025
- housing units
- 48,976
- housing units
- of occupied homes owner-occupied
- 25.6%
- of occupied homes owner-occupied
- of homes built before 1980
- 72.5%
- of homes built before 1980
- median home value
- $449,300
- median home value
Sources: U.S. Census Bureau 2025 population estimates, ACS 2020–2024 and 2023 County Business Patterns.
Trades in Union County
Pest, electrical and plumbing clicks compared
Three trades carry the highest click prices in the table: pest control, electrical and plumbing. Union County has 31 pest control companies and 161 electrical contractors, so a small budget needs to aim at the jobs you want, not cover every service.
In Elizabeth, landscaping is the least expensive click at $6.62, on 70 searches a month. A landscaper can test a small budget and learn which jobs the ads bring before spending more. Other trades can add a channel once the first campaign proves itself.
County Business Patterns
Trade and home service businesses in Union County
Establishments by industry, 2023
- Residential remodelers317
- Landscaping services263
- Plumbing, heating and air-conditioning contractors207
- Electrical contractors161
- New home builders131
- Painting contractors85
- Excavation and site preparation contractors50
- Pest control companies31
Source: U.S. Census Bureau, 2023 County Business Patterns (NAICS establishment counts).
The first month
Getting an Elizabeth ad account ready to spend
The account gets measured before it gets more money.
1
Check what the account buys
The current account gets a read: which campaigns produced calls, which search terms spent without one, and which settings are fighting each other.
2
Trace every call to its keyword
Phone calls and form fills get source data attached, so the report can name the ad and the search behind each one.
3
Give each job its own page
Each service you want more of gets a campaign and a page written for that exact search, so the ad and the page say the same thing.
4
Watch the account through month one
The first 30 days get daily attention on bids and search terms. After that the account is reviewed weekly, with budget shifting to the searches that produced calls.
What every Google Ads account includes
The same eight parts go into every Google Ads account, wherever the business is.
- Conversion tracking, properly wired
- Landing pages per intent
- Match types and negatives
- Responsive search ads
- Geo and audience targeting
- Bid management
- Remarketing
- Looker Studio reporting
Proof
F&W Fence Co. and the ads behind the calls
F&W Fence Co. builds and installs fences. Lithium’s work for the company was a new website, SEO and Google Ads, and the card’s results reflect all three. Chris Martin, who runs Mt. Hood Pro Painting, gives the quote.
Fence“Ever since we've used Lithium Marketing, our phone has been ringing off the hook and we can hardly keep up with the leads we get from Google, Facebook or through our website. Most of our leads other than referrals are through Google and it's all because of Lithium Marketing.”
Chris MartinMt. Hood Pro PaintingAround Elizabeth
Ads that can start in more than one city
Ads can run in Newark, Jersey City, Woodbridge, New York, NY, Edison and Paterson from the start, with a separate bid for each city. The pages below show what clicks cost in each place, and the North Jersey and New Jersey pages cover the wider region.
Published price
What the Elizabeth PPC management fee covers
From $500
per month in management
Management is separate from your ad spend. Typical: $500–$1,500 a month in management on $2,000–$5,000 a month in ad spend. No haggling, no hidden upsells.
FAQ
The questions behind an Elizabeth ad budget
Still curious?
Call (503) 766-5964 or email [email protected].
What budget should I start with in Elizabeth?
Enough to buy the calls that turn into work you can invoice. Pest clicks at $37.43 and landscaping clicks at $6.62 need very different budgets, and the first month of tracking replaces the estimate with your real cost per lead. We agree on the number before launch.
When do the ads start producing calls?
The first calls usually arrive within a week when tracking is live and each ad points at a matching page. Then the account gets leaner: terms that never produce a call are cut, and their budget moves to terms that do. Cost per lead settles as the data accumulates.
How long is the PPC agreement?
Six months to start. After that the agreement runs month to month, and either side can end it with 30 days’ notice. On cost, the fee begins at $500 a month, plus ad spend; the ad spend, the channels in the plan and any landing pages decide the number. You get that number in writing before launch.
Are Google Ads the only channel worth running?
Google is where most trades start. Microsoft Ads and Meta ads on Facebook and Instagram get added when a trade’s Google clicks run high or the audience clearly lives on one platform. A channel stays only after it shows its own calls.
How do I see which keywords produced work?
The monthly report starts with the keyword, the ad and the campaign behind each call or form. It lists calls, leads and cost per lead at that level. If you flag the leads that became jobs, the same report traces a campaign past the click to the invoice.
Free action plan
Find the leaks in your current Google Ads account
Share the account and the months that keep your crews busiest, plus the value of one booked job. A co-founder will review it live on a short video call and mark the searches that burn budget without producing a call.
What we’ll cover
- What’s working (and what isn’t) in your current marketing
- Site and funnel gaps that are costing you leads
- Local SEO and paid traffic opportunities
- Simple tracking and KPIs to measure success
(503) 766-5964
[email protected]
2000 NE 42nd Ave Ste D Unit 2370, Portland, OR 97213
Prefer to pick a time? Book a 30-minute call with DJ